Electronic Retailer - April 2011 - 26

RETAIL RANKINGS THE RETAIL SPOT RANKINGS FOR FEBRUARY 2011

SHORT-FORM PRODUCTS SOLD ON TV
Based solely on frequency of programs aired on national cable networks monitored. Category Health & Fitness Beauty Personal Household Crafts & Hobbies Fashion Beauty Health & Fitness Household Health & Fitness Health & Fitness Personal Personal Kitchen Health & Fitness Comp. & Electronics Personal Personal Beauty Kitchen Kitchen Personal Health & Fitness Comp. & Electronics Health & Fitness Price 14.95 19.95 9.95 0.00 9.95 39.95 0.00 14.95 19.95 0.00 29.95 14.99 39.99 14.95 1099.00 19.95 19.95 19.99 19.95 14.99 14.99 19.99 14.95 399.80 29.95 Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Pro-Form Ab Glider Proactiv Solution ZQuiet Tempur-Pedic 2011 Gold Buffalo Coin Pajama Jeans Hydroxatone Perfect Situp Astonish Bowflex Tread Climber Shake Weight Easy Feet Vibration Tri-Phoria Furi Ozitech NordicTrack Incline Trainer magicJack Pure Sleep Total Pillow MaxClarity Chef Basket Gyro Bowl iRenew Tower 200 Neat Lipozene S&H 0.00 0.00 0.00 0.00 0.00 7.95 0.00 0.00 0.00 0.00 9.95 7.99 0.00 7.95 0.00 0.00 7.95 7.95 0.00 6.99 9.99 7.95 0.00 0.00 0.00

© 2011 / Infomercial Monitoring Service, Inc. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. Email: sam@ imstv.com. Rankings are based solely on Spot Frequency and Media Index for infomercials of programs aired on national cable & satellite networks monitored. IMS is a research and publishing company that tracks both long- and short-form DRTV on national cable and satellite. Its database and video library services companies are involved in all aspects of the DR industry. IMS provides weekly and monthly reports with DRTV rankings, veriﬁcation, evaluations, research, consulting, ﬁlm and video production, post production and broadcast duplication. IMSTVOnline.com

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electronicRETAILER | April 2011

Electronic Retailer - April 2011

Table of Contents for the Digital Edition of Electronic Retailer - April 2011

Electronic Retailer - April 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
ERA Government Affairs Fly-In Preview
The Electronic HomeShopping Preview
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story: Staying Ahead of the Curve
Guest Viewpoint
Why is it Tougher to Make DRTV Pay?
Legal
Advertising
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - April 2011 - Electronic Retailer - April 2011
Electronic Retailer - April 2011 - Cover2
Electronic Retailer - April 2011 - 3
Electronic Retailer - April 2011 - Contents
Electronic Retailer - April 2011 - 5
Electronic Retailer - April 2011 - 6
Electronic Retailer - April 2011 - Calendar of Events
Electronic Retailer - April 2011 - Your Association, Your Bottom Line
Electronic Retailer - April 2011 - 9
Electronic Retailer - April 2011 - Industry Reports
Electronic Retailer - April 2011 - 11
Electronic Retailer - April 2011 - 12
Electronic Retailer - April 2011 - 13
Electronic Retailer - April 2011 - 14
Electronic Retailer - April 2011 - 15
Electronic Retailer - April 2011 - FTC Forum
Electronic Retailer - April 2011 - 17
Electronic Retailer - April 2011 - ERA Government Affairs Fly-In Preview
Electronic Retailer - April 2011 - 19
Electronic Retailer - April 2011 - The Electronic HomeShopping Preview
Electronic Retailer - April 2011 - 21
Electronic Retailer - April 2011 - eMarketer Research
Electronic Retailer - April 2011 - 23
Electronic Retailer - April 2011 - IMS Retail Rankings
Electronic Retailer - April 2011 - 25
Electronic Retailer - April 2011 - 26
Electronic Retailer - April 2011 - 27
Electronic Retailer - April 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - April 2011 - 29
Electronic Retailer - April 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - April 2011 - 31
Electronic Retailer - April 2011 - Ask the Expert
Electronic Retailer - April 2011 - 33
Electronic Retailer - April 2011 - Cover Story: Staying Ahead of the Curve
Electronic Retailer - April 2011 - 35
Electronic Retailer - April 2011 - 36
Electronic Retailer - April 2011 - 37
Electronic Retailer - April 2011 - 38
Electronic Retailer - April 2011 - 39
Electronic Retailer - April 2011 - 40
Electronic Retailer - April 2011 - 41
Electronic Retailer - April 2011 - Guest Viewpoint
Electronic Retailer - April 2011 - 43
Electronic Retailer - April 2011 - Why is it Tougher to Make DRTV Pay?
Electronic Retailer - April 2011 - 45
Electronic Retailer - April 2011 - 46
Electronic Retailer - April 2011 - 47
Electronic Retailer - April 2011 - 48
Electronic Retailer - April 2011 - 49
Electronic Retailer - April 2011 - Legal
Electronic Retailer - April 2011 - 51
Electronic Retailer - April 2011 - Advertising
Electronic Retailer - April 2011 - 53
Electronic Retailer - April 2011 - Payment Processing
Electronic Retailer - April 2011 - 55
Electronic Retailer - April 2011 - 56
Electronic Retailer - April 2011 - Advertiser Spotlight
Electronic Retailer - April 2011 - 58
Electronic Retailer - April 2011 - Advertiser Index
Electronic Retailer - April 2011 - Classifieds
Electronic Retailer - April 2011 - 61
Electronic Retailer - April 2011 - Rick Petry
Electronic Retailer - April 2011 - Cover3
Electronic Retailer - April 2011 - Cover4
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