Electronic Retailer - April 2011 - 29

TOP SHORTFORM CATEGORIES FOR LATE FEBRUARY 2011

HOUSEWARES
RANK 1 2 3 4 5 SPOT NAME Chef Basket Total Pillow Twin Draft Guard Space Bags Gyro Bowl PRODUCT Wire strainer/cooker Adjustable pillow Window/door insulator Vacuum storage bags Non-spill bowl PRICE/OFFER $ 14.99 $ 19.99 $ 19.99 $ 10.00 $ 14.99 DISTRIBUTOR Telebrands/TV Winners Hampton Direct Hampton Direct ITW Space Bag Plymouth Direct

FASHION/JEWELRY
RANK 1 2 3 4 5 SPOT NAME Pajama Jeans Royal Ring Aluma Wallet Miche Bag Stayz On PRODUCT Comfortable jeans Replica princess ring Wallet organizer Handbag Jewelry fastener PRICE/OFFER $ 39.95 $ 39.90 $ 10.00 $ 99.90 $ 10.00 DISTRIBUTOR Hampton Direct Telebrands Telebrands Miche Bags APG

BEAUTY
RANK 1 2 3 4 5 SPOT NAME Proactiv Solution Cami Secret Bare Minerals MicroTouch Slim Ts PRODUCT Acne treatment Camisole accessory Makeup Hair trimmer Body shaping tank top PRICE/OFFER $ 19.85 $ 10.00 $ 29.99 $ 14.99 $ 14.99 DISTRIBUTOR Guthy-Renker Ontel Products Bare Escentuals IdeaVillage IdeaVillage

©Jordan Whitney Inc. 2011. Source: The Jordan Whitney “Greensheet” published by Jordan Whitney, Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category speciﬁc research reports contact Clare Kogler at Jordan Whitney, Inc.,Voice: (714) 832-3353; Fax: (714) 832-4422; email: greensheet@cox.net or visit our website at jwgreensheet.com.

April 2011 | electronicRETAILER

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Electronic Retailer - April 2011

Table of Contents for the Digital Edition of Electronic Retailer - April 2011

Electronic Retailer - April 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
ERA Government Affairs Fly-In Preview
The Electronic HomeShopping Preview
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story: Staying Ahead of the Curve
Guest Viewpoint
Why is it Tougher to Make DRTV Pay?
Legal
Advertising
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - April 2011 - Electronic Retailer - April 2011
Electronic Retailer - April 2011 - Cover2
Electronic Retailer - April 2011 - 3
Electronic Retailer - April 2011 - Contents
Electronic Retailer - April 2011 - 5
Electronic Retailer - April 2011 - 6
Electronic Retailer - April 2011 - Calendar of Events
Electronic Retailer - April 2011 - Your Association, Your Bottom Line
Electronic Retailer - April 2011 - 9
Electronic Retailer - April 2011 - Industry Reports
Electronic Retailer - April 2011 - 11
Electronic Retailer - April 2011 - 12
Electronic Retailer - April 2011 - 13
Electronic Retailer - April 2011 - 14
Electronic Retailer - April 2011 - 15
Electronic Retailer - April 2011 - FTC Forum
Electronic Retailer - April 2011 - 17
Electronic Retailer - April 2011 - ERA Government Affairs Fly-In Preview
Electronic Retailer - April 2011 - 19
Electronic Retailer - April 2011 - The Electronic HomeShopping Preview
Electronic Retailer - April 2011 - 21
Electronic Retailer - April 2011 - eMarketer Research
Electronic Retailer - April 2011 - 23
Electronic Retailer - April 2011 - IMS Retail Rankings
Electronic Retailer - April 2011 - 25
Electronic Retailer - April 2011 - 26
Electronic Retailer - April 2011 - 27
Electronic Retailer - April 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - April 2011 - 29
Electronic Retailer - April 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - April 2011 - 31
Electronic Retailer - April 2011 - Ask the Expert
Electronic Retailer - April 2011 - 33
Electronic Retailer - April 2011 - Cover Story: Staying Ahead of the Curve
Electronic Retailer - April 2011 - 35
Electronic Retailer - April 2011 - 36
Electronic Retailer - April 2011 - 37
Electronic Retailer - April 2011 - 38
Electronic Retailer - April 2011 - 39
Electronic Retailer - April 2011 - 40
Electronic Retailer - April 2011 - 41
Electronic Retailer - April 2011 - Guest Viewpoint
Electronic Retailer - April 2011 - 43
Electronic Retailer - April 2011 - Why is it Tougher to Make DRTV Pay?
Electronic Retailer - April 2011 - 45
Electronic Retailer - April 2011 - 46
Electronic Retailer - April 2011 - 47
Electronic Retailer - April 2011 - 48
Electronic Retailer - April 2011 - 49
Electronic Retailer - April 2011 - Legal
Electronic Retailer - April 2011 - 51
Electronic Retailer - April 2011 - Advertising
Electronic Retailer - April 2011 - 53
Electronic Retailer - April 2011 - Payment Processing
Electronic Retailer - April 2011 - 55
Electronic Retailer - April 2011 - 56
Electronic Retailer - April 2011 - Advertiser Spotlight
Electronic Retailer - April 2011 - 58
Electronic Retailer - April 2011 - Advertiser Index
Electronic Retailer - April 2011 - Classifieds
Electronic Retailer - April 2011 - 61
Electronic Retailer - April 2011 - Rick Petry
Electronic Retailer - April 2011 - Cover3
Electronic Retailer - April 2011 - Cover4
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