Electronic Retailer - April 2012 - (Page 14)

EMARKETER RESEARCH Asia-Pacific Mobile: Redefining the Digital Landscape Asia-Pacific is economically diverse, but universally high mobile usage unites the region. eMarketer predicts mobile phone users will increase from 2.14 billion in 2011 to 2.89 billion in 2015. By the end of the forecast period, one out of every two mobile users in the world will reside in Asia-Pacific. Moreover, these users are increasingly looking at their phones as a first screen, whether to download media, access the internet or communicate with peers – and marketers – via SMS. Mobile-first and mobile-only Web access is narrowing the divide between Asia-Pacific’s advanced and developing economies, and likewise changing how marketers in the region approach digital. eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015. Mobile Internet Users and Penetration in Asia-Pacific, 2009-2015 (millions and % of mobile phone users) 1,215.8 1,084.8 951.3 779.0 623.3 473.2 349.1 21.7% 24.8% 29.1% 33.1% 37.3% 39.9% 42.1% 2009 2010 2011 2012 2013 2014 2015 Mobile internet users % of mobile phone users Note: mobile phone users of any age who access the internet from a mobile browser or an installed application at least once per month; excludes SMS, MMS and IM Source: eMarketer, May 2011 Mobile Phone Users Worldwide, by Region, 2009-2015 (billions) 2009 Asia-Pacific Europe Middle East & Africa Latin America North America Worldwide 1.61 0.59 0.34 0.33 0.24 3.12 2010 1.90 0.60 0.38 0.35 0.25 3.49 2011 2.14 0.62 0.42 0.38 0.26 3.82 2012 2.35 0.64 0.46 0.40 0.26 4.11 2013 2.55 0.65 0.50 0.42 0.27 4.38 2014 2.72 0.66 0.53 0.43 0.27 4.61 2015 2.89 0.67 0.56 0.45 0.28 4.85 Note: individuals of any age who own at least one mobile phone and use the phone(s) at least once per month; numbers may not add up to total due to rounding Source: eMarketer, April 2011 14 electronicRETAILER | April 2012 http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index

Electronic Retailer - April 2012