Electronic Retailer - April 2012 - 15

Mobile Ad Spending in China, India and Japan, 2009-2015 (millions and % change)
$2,300 $2,100 $1,900 $1,700 $1,410 $1,220 $919 $718 $449 $223 $101 $21 2009 $35 $57 2011 101% 60% 7% $90 2012 60% 59% 13% $125 2013 28% 39% 12% $190 $247 $1,500 $1,389 $1,158

2010

2014 26% 52% 11%

2015 20% 30% 10%

Note: includes display (banners, rich media and video), search and messaging-based advertising; Japan figures converted to US$ at the 2009 average annual exchange rate of US$1=¥93.62 Source: eMarketer, April & May 2011

China % change 151% 121% India % change 117% 70% Japan % change 13% 16%

Financial and Shopping Activities Conducted via Mobile Phone According to Internet Users in Asia, Europe and the U.S., January 2011 (% of respondents)
Check bank account balance 62% 33% Make a purchase at a store 41% 11% Scan or photograph the barcode of an item in a store to get additional info 38% 16% Transfer money to or from another person 38% 10% Display a "digital ticket" for admission to an event, airport, etc. 36% 11% Check brokerage account 34% 6% Purchase an item or get a coupon from a "smart poster" containing an electronic tag or barcode 31% 5% Buy or sell stocks 31% 4% Transfer a money-oﬀ coupon to or from another person 22% 16% Transfer mobile phone minutes to or from another person 16% 9% Asia US & Europe

Note: ages 18+ who own at least four networked devices and use at least four internet services Source: Accenture, “The Brave New World of Mobile Commerce” conducted

April 2012 | electronicRETAILER

15

Electronic Retailer - April 2012

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index
Classifieds
Electronic Retailer - April 2012 - cover1
Electronic Retailer - April 2012 - cover2
Electronic Retailer - April 2012 - 3
Electronic Retailer - April 2012 - 4
Electronic Retailer - April 2012 - 5
Electronic Retailer - April 2012 - 6
Electronic Retailer - April 2012 - Calendar of Events Upcoming Industry Events April through July
Electronic Retailer - April 2012 - 8
Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
Electronic Retailer - April 2012 - 10
Electronic Retailer - April 2012 - 11
Electronic Retailer - April 2012 - 12
Electronic Retailer - April 2012 - 13
Electronic Retailer - April 2012 - eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
Electronic Retailer - April 2012 - 15
Electronic Retailer - April 2012 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - April 2012 - 17
Electronic Retailer - April 2012 - Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Electronic Retailer - April 2012 - 19
Electronic Retailer - April 2012 - 20
Electronic Retailer - April 2012 - 21
Electronic Retailer - April 2012 - Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Electronic Retailer - April 2012 - 23
Electronic Retailer - April 2012 - 24
Electronic Retailer - April 2012 - 25
Electronic Retailer - April 2012 - Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
Electronic Retailer - April 2012 - 27
Electronic Retailer - April 2012 - 28
Electronic Retailer - April 2012 - 29
Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Electronic Retailer - April 2012 - 31
Electronic Retailer - April 2012 - 32
Electronic Retailer - April 2012 - 33
Electronic Retailer - April 2012 - 34
Electronic Retailer - April 2012 - 35
Electronic Retailer - April 2012 - 36
Electronic Retailer - April 2012 - 37
Electronic Retailer - April 2012 - 38
Electronic Retailer - April 2012 - 39
Electronic Retailer - April 2012 - 40
Electronic Retailer - April 2012 - 41
Electronic Retailer - April 2012 - Advertiser Spotlight Highlighting This Month’s Advertisers
Electronic Retailer - April 2012 - Advertiser Index
Electronic Retailer - April 2012 - Classifieds
Electronic Retailer - April 2012 - 45
Electronic Retailer - April 2012 - 46
Electronic Retailer - April 2012 - cover3
Electronic Retailer - April 2012 - cover4
https://www.nxtbookmedia.com