Electronic Retailer - April 2012 - (Page 16)

RETAIL RANKINGS RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR FEBRUARY 2012 LONG-FORM PRODUCTS SOLD ON TV Based solely on media spending for programs aired on national cable networks monitored, media index and web activity. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Brazil Butt Lift Insanity Zumba Lifestyle Lift Total Gym 10 Minute Trainer Meaningful Beauty P90X NuWave Oven Body Revolution Hoover Max Extract Food Lovers Fat Loss System Nopalea Sensa Wen Les Mills Pump My Pillow Tummy Tuck Who Knew? Music of Your Life Golden Age of Country Murad Resurgence Shark Navigator Lift Away Smooth Soul Shark Steam Pocket Marketing Company Beachbody Beachbody Zumba Fitness Lifestyle Lift Total Gym Fitness Beachbody Guthy-Renker Beachbody Hearthware Gaiam, Inc. Techtronic Floor Care Technology Provida Life Sciences TriVita Sensa Products Guthy-Renker Beachbody LifeBrands Savvier Telebrands Time Life Music Time Life Music Murad Euro-Pro Time Life Music Euro-Pro Category Health & Fitness Health & Fitness Health & Fitness Brand / Image Aware, Lead Gen. Health & Fitness Health & Fitness Beauty Health & Fitness Kitchen Health & Fitness Household Health & Fitness Health & Fitness Health & Fitness Beauty Health & Fitness Household Health & Fitness Miscellaneous Entertainment, Travel & Leisure Entertainment, Travel & Leisure Beauty Household Entertainment, Travel & Leisure Household Price Three payments of $19.95 plus $12.95 S&H Three payments of $39.95 plus $24.95 S&H Three payments of $29.95 plus $15.95 S&H Lead generation 30-day trial for $49.95 Two payments of $39.95 plus $9.95 S&H $39.95 plus $5.99 S&H Three payments of $39.95 plus $19.95 S&H Three payments of $39.99 plus $29.95 S&H Four payments of $29.99 plus $14.99 S&H Five payments of $52.99 with free S&H Six payments of $19.99 plus $19.99 S&H Free bottle, just pay $9.95 S&H 30-day trial for $9.95 with free S&H $29.95 plus $5.99 S&H 30-day trial offer for $14.95 with free S&H 60-day risk free offer Two payments of $19.99 plus 9.23 S&H $39.99 with free S&H Six payments of $26.99 plus free S&H Four payments of $29.99 plus $12.99 S&H $39.95 plus $8.95 S&H Four payments of $49.95 plus $45.90 S&H Five payments of $29.99 Four payments of $39.95 plus S&H © Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for February 2012. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information. 16 electronicRETAILER | April 2012 http://www.IMSTVOnline.com http://www.IMSTVOnline.com http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index

Electronic Retailer - April 2012