Electronic Retailer - April 2012 - (Page 18)

JORDAN WHITNEY’S TOP CATEGORIES JORDAN WHITNEY’S TOP INFOMERCIAL CATEGORIES FOR FEBRUARY 2012 FITNESS RANK 1 2 3 4 5 SHOW NAME Brazil Butt Lift Zumba P90X Insanity Total Gym PRODUCT Fitness DVDs Fitness DVDs Fitness DVDs Exercise program Home gym PRICE $59.85 $89.85 $119.85 $119.85 $49.95 trial DISTRIBUTOR Beachbody Zumba Fitness Beachbody Beachbody Total Gym Fitness HOUSEWARES RANK 1 2 3 4 5 SHOW NAME My Pillow NuWave Oven Hoover Max Extract HealthMaster Navigator PRODUCT Pillow Countertop oven Carpet Cleaner Blender Vacuum PRICE Lead-generating $119.85 $179.85 $199.96 $199.80 DISTRIBUTOR LifeBrands Hearthware Hoover Tristar Products Euro-Pro BEAUTY RANK 1 2 3 4 5 SHOW NAME Lifestyle Lift Wen Meaningful Beauty Murad Skincare Luminess PRODUCT Face lift procedure Hair care products Skincare Skincare system Airbrush makeup system PRICE Lead-generating $29.95 $39.95 $39.95 $29.99 trial DISTRIBUTOR Lifestyle Lift Guthy-Renker Guthy-Renker Murad Luminess Source: The Jordan Whitney “Greensheet,” published by Jordan Whitney Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category specific research reports, contact Clare Kogler at Jordan Whitney Inc. Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net or visit our website: jwgreensheet.com. ©Jordan Whitney Inc. 2012 18 electronicRETAILER | April 2012 http://www.jwgreensheet.com http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index
Classifieds

Electronic Retailer - April 2012

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