Electronic Retailer - April 2012 - 19

JORDAN WHITNEY’S TOP TRADITIONAL SHORTFORM CATEGORIES FOR FEBRUARY 2012

HOUSEWARES
RANK 1 2 3 4 5 SHOW NAME Orgreenic Flex Seal Lint Lizard Furniture Fix Music Bullet PRODUCT Ceramic non-stick cookware Rubber spray sealant Dryer lint removal wand Support panels for furniture Portable speaker PRICE $19.99 $19.99 $10.99 $14.99 $19.99 DISTRIBUTOR Telebrands Swift Response Telebrands Hampton Direct IdeaVillage

BEAUTY
RANK 1 2 3 4 5 SHOW NAME no!no! Proactiv Solution Genie Bra Gray Away Salon Express PRODUCT Hair removal Acne treatment Form-fitting bra Root concealer spray Designer manicure kit PRICE Lead-generating $19.95 $19.99 $19.99 $10 DISTRIBUTOR Radiancy Guthy-Renker Tristar Products QB Labs Ontel

FITNESS
RANK 1 2 3 4 5 SHOW NAME Perfect Sit Up Ab Glider 10 Minute Trainer Tour de France Treadclimber PRODUCT Exerciser Exerciser Fitness DVDs Indoor training bike Exerciser PRICE $14.95 trial $14.95 trial $10 trial Lead-generating Lead-generating DISTRIBUTOR Perfect Fitness Proform Beachbody Proform Bowflex

Source: The Jordan Whitney “Greensheet,” published by Jordan Whitney Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category-specific research reports, contact Clare Kogler at Jordan Whitney Inc. Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net or visit our website: jwgreensheet.com. ©Jordan Whitney Inc. 2012

April 2012 | electronicRETAILER

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Electronic Retailer - April 2012

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index
Classifieds
Electronic Retailer - April 2012 - cover1
Electronic Retailer - April 2012 - cover2
Electronic Retailer - April 2012 - 3
Electronic Retailer - April 2012 - 4
Electronic Retailer - April 2012 - 5
Electronic Retailer - April 2012 - 6
Electronic Retailer - April 2012 - Calendar of Events Upcoming Industry Events April through July
Electronic Retailer - April 2012 - 8
Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
Electronic Retailer - April 2012 - 10
Electronic Retailer - April 2012 - 11
Electronic Retailer - April 2012 - 12
Electronic Retailer - April 2012 - 13
Electronic Retailer - April 2012 - eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
Electronic Retailer - April 2012 - 15
Electronic Retailer - April 2012 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - April 2012 - 17
Electronic Retailer - April 2012 - Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Electronic Retailer - April 2012 - 19
Electronic Retailer - April 2012 - 20
Electronic Retailer - April 2012 - 21
Electronic Retailer - April 2012 - Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Electronic Retailer - April 2012 - 23
Electronic Retailer - April 2012 - 24
Electronic Retailer - April 2012 - 25
Electronic Retailer - April 2012 - Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
Electronic Retailer - April 2012 - 27
Electronic Retailer - April 2012 - 28
Electronic Retailer - April 2012 - 29
Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Electronic Retailer - April 2012 - 31
Electronic Retailer - April 2012 - 32
Electronic Retailer - April 2012 - 33
Electronic Retailer - April 2012 - 34
Electronic Retailer - April 2012 - 35
Electronic Retailer - April 2012 - 36
Electronic Retailer - April 2012 - 37
Electronic Retailer - April 2012 - 38
Electronic Retailer - April 2012 - 39
Electronic Retailer - April 2012 - 40
Electronic Retailer - April 2012 - 41
Electronic Retailer - April 2012 - Advertiser Spotlight Highlighting This Month’s Advertisers
Electronic Retailer - April 2012 - Advertiser Index
Electronic Retailer - April 2012 - Classifieds
Electronic Retailer - April 2012 - 45
Electronic Retailer - April 2012 - 46
Electronic Retailer - April 2012 - cover3
Electronic Retailer - April 2012 - cover4
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