Electronic Retailer - April 2012 - (Page 42)

THE ELECTRONIC RETAILING INDUSTRY THROUGH YOURSELF INTO PLUG Advertiser Spotlight a2b Fulfillment Inc. see our ad on pages 11, 44 150 Stewart Parkway Greensboro, GA 30642 Contact: Gary Latz, VP Marketing Phone: 706-454-0195, ext. 210 281-466-2914 alternate office Email: gary@a2bf.com Website: www.a2bfulfillment.com Speed matters. Same day processing of orders – guaranteed or its free! Reduce your per package costs by shipping from our strategic Eastern location. Turnkey service offering including warehousing, orderfulfillment, continuity management, discounted shipping, customer service, kitting, assembly, returns processing and product refurbishment. ADVERTISING OPPORTUNITIES WITH ERA Moulton Logistics Management see our ad on pages 6, 44 7850 Ruffner Avenue Van Nuys, CA 91406 Contact: Joel Crannell, Vice President Sales Phone: 818-997-1800 Fax: 818-442-0310 Email: Joel@moultonlogistics.com Website: www.moultonlogistics.com Moulton Logistics Management is the industry’s leading direct-to-consumer fulfillment company. For 42 years, Moulton Logistics has provided technology and logistical solutions to some of the biggest names in marketing and publishing. Our services include direct-to-consumer order management and fulfillment, retail distribution and customer service contact center. Our automated operations, stateof-the-art web reporting and bi-coastal distribution centers will lower the cost of bringing your product to market. Dial800 see our ad on page 9 9911 West Pico Blvd., Suite 1200 Los Angeles, CA 90035 Contact: Scott Richards, CEO Phone: 1-800-DIAL-800 Fax: 1-800-FAX-LINE Email: scott@dial800.com Website: www.dial800.com Electronic Retailer is the premier publication for the electronic retailing marketplace. With 93% of readers being C-Level executives or higher, advertising in this publication connects you directly to the heart of the industry. In addition to print, your message is brought to life in a fully interactive digital edition of the magazine. Readers will receive each issue in their inboxes and can virtually flip through the pages and click on ads to redirect to advertisers’ websites. Dial800 empowers direct marketers and agencies with powerful tools that optimize conversion and sales. You’ll have unparalleled insight into call volumes, buyer demographics, even the ability to listen to calls. We make complex call routing simple and can show you how to turn memorable toll-free numbers into unforgettable sales. SF Global Sourcing see our ad on pages 10, 45 1000 Sansome St., Suite 280 San Francisco, CA 94111 Contact: Steven Feinberg, President Phone: 1-855-SF-GLOBAL Fax: 415-288-9410 Email: steven@sfglobalsourcing.com Website: www.sfglobalsourcing.com The global sourcing process just got easier: Simply contact SF Global Sourcing for a free, no obligation consultation. We specialize in direct-marketed consumer goods with a specialty in intellectual property distributed CDs, DVDs and printed material. At SF Global Sourcing, we source all ancillary product to complete an offer. And we do this for companies ranging from multinational brands to startups looking for a leg up in today’s hypercompetitive marketplace. For more information on customizing your advertising program with ERA, contact: Lockard & Wechsler Direct see our ad on page 45 and on the inside back cover Two Bridge Street, Suite 200 Irvington, NY 10533 Contact: Dick Wechsler, CEO Phone: 914-591-6600 Fax: 914-591-6652 Email: rwechsler@lwdirect.com Website: www.lwdirect.com Maximizing every plan, every buy, every opportunity. Driving exceptional results. Building and enhancing brands. Raising awareness. Maximizing acquisition. Revolutionizing tools and technology. Integrating digital and direct to build scale and improve efficiencies. Developing breakthrough, response-driven creative. This is what defines us and helped us grow into a nationally acclaimed, full-service direct marketing agency with more than $450 million in annual billings. Matthew Yates Naylor, LLC | Project Director (800) 369-6220, ext. 6014 | myates@naylor.com 42 electronicRETAILER | April 2012 http://www.moultonlogistics.com http://www.a2bfulfillment.com http://www.a2bfulfillment.com http://www.moultonlogistics.com http://www.dial800.com http://www.sfglobalsourcing.com http://www.dial800.com http://www.sfglobalsourcing.com http://www.lwdirect.com http://www.lwdirect.com http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index

Electronic Retailer - April 2012