Electronic Retailer - April 2012 - 43

ADVERTISER INDEX
247 Cloud Communication www.247cloud.com ..........................................28 a2b Fulfillment Inc. www.a2bf.com .............................................11, 44 Applied Perceptions www.apcrc.com .................outside back cover Chexx Inc www.chexxinc.com ...........................................45 Dial 800 www.dial800.com ................................................ 9 Diray TV www.diraytv.com ...............................................45 Electronic Retailer electronicretailermag.com..............................42 Electronic Retailing Association www.retailing.org ..............................3, 5, 29, 41 Fosdick Fulfillment www.fosdickfulfillment.com ..........................33 Global Infomercial Services Inc. www.giservices.tv ..............................................44 IMS-Infomercial Monitoring Service Inc www.imstv.com ..................................................34 InfoCision Management www.infocision.com..........................................32 Jordan Whitney www.jwgreensheet.com ..................................34 Lockard & Wechsler Direct www.lwdirect.com ........ 45, inside back cover Moulton Logistics Management www.moultonlogistics.com ...................... 6, 44 Newton Media www.newtonmedia.com .................................45 Northern Response (International) Ltd www.nresponse.com ........................................44 OrderMotion www.ordermotion.com ...................................44 PacNet Services Ltd. www.pacnetservices.com ...............................45 SF Global Sourcing www.sfglobalsourcing.com .....................10, 45 SKO Brenner American www.skobars.com ..............................................44 Swipe Payment Solutions www.swipellc.com .............................................45 Two-D Productions www.two-d.com .................................................36 Venable, LLP www.venable.com ...............inside front cover William Sullivan Advertising www.williamsullivanadvertising.com .........44

BULLETIN BOARD

COMPANY NEWS
Inter/Media Group of Companies to Unveil New Headquarters
The Inter/Media Group of Companies, the $500 million media and marketing organization that is one of the largest independently-owned businesses in the advertising industry, was set to relocate from Encino to Woodland Hills, Calif., at the end of March.

CEO Robert Yallen reported the acquisition of 22110 and 22120 Clarendon, encompassing more than 40,000 square feet, in a $10 million deal that encompasses property purchase and improvements. “We have been looking for the right property for nearly 10 years while we outgrew our present office space,” Yallen says. “This deal provides both a smart real estate investment and an ideal headquarters to house our multiple units and our 90 California employees.”

PERSONNEL NEWS
Moulton Logistics, which specializes in product fulfillment and distribution for the retail and direct response marketing industries, has added industry veteran Shane Bradford to its sales team. Randy Suchy has joined Cannella Response Television as support & project manager. Suchy is a 23-year veteran of Time Warner Cable in Milwaukee, where he served as senior video producer and community television manager. He reports to Jim Radmann, director of technical operations. Mercury Media, the largest privately-owned, full-service direct response media agency in the country, has announced the addition of Monica Lovett to its short-form division. As associate director of media, Lovett will be responsible for media buying and management on behalf of Mercury’s clients. Bill Pittman, director of product development at Total Merchant Services Inc., has joined the Board of Advisors at DNA Response Inc., a provider of multichannel e-commerce, online marketing and order management solutions. Scott MacCheyne and Mike Frautten have purchased Great Falls Marketing from several prior stakeholders, including Alpine Investors of San Francisco. MacCheyne and Frautten are now co-owners of the company and will be responsible for continued success, growth and expansion efforts. KPI Direct, an integrated direct marketing and brand management agency, announces two additions to its operations team: Kimberly Monstwillo, customer experience analyst, and Danielle Segal, project manager.  Infusion Brands International Inc. recently announced that Travis Berger has been promoted to executive vice president of sales & marketing from his previous role of vice president of retail sales.  Lead Generation Technologies, the foremost lead generation network, has brought in Chelle Lewis to lead its media acquisition team as it expands into new lead generation verticals in 2012.

April 2012 | electronicRETAILER

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Electronic Retailer - April 2012

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index
Classifieds
Electronic Retailer - April 2012 - cover1
Electronic Retailer - April 2012 - cover2
Electronic Retailer - April 2012 - 3
Electronic Retailer - April 2012 - 4
Electronic Retailer - April 2012 - 5
Electronic Retailer - April 2012 - 6
Electronic Retailer - April 2012 - Calendar of Events Upcoming Industry Events April through July
Electronic Retailer - April 2012 - 8
Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
Electronic Retailer - April 2012 - 10
Electronic Retailer - April 2012 - 11
Electronic Retailer - April 2012 - 12
Electronic Retailer - April 2012 - 13
Electronic Retailer - April 2012 - eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
Electronic Retailer - April 2012 - 15
Electronic Retailer - April 2012 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - April 2012 - 17
Electronic Retailer - April 2012 - Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Electronic Retailer - April 2012 - 19
Electronic Retailer - April 2012 - 20
Electronic Retailer - April 2012 - 21
Electronic Retailer - April 2012 - Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Electronic Retailer - April 2012 - 23
Electronic Retailer - April 2012 - 24
Electronic Retailer - April 2012 - 25
Electronic Retailer - April 2012 - Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
Electronic Retailer - April 2012 - 27
Electronic Retailer - April 2012 - 28
Electronic Retailer - April 2012 - 29
Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Electronic Retailer - April 2012 - 31
Electronic Retailer - April 2012 - 32
Electronic Retailer - April 2012 - 33
Electronic Retailer - April 2012 - 34
Electronic Retailer - April 2012 - 35
Electronic Retailer - April 2012 - 36
Electronic Retailer - April 2012 - 37
Electronic Retailer - April 2012 - 38
Electronic Retailer - April 2012 - 39
Electronic Retailer - April 2012 - 40
Electronic Retailer - April 2012 - 41
Electronic Retailer - April 2012 - Advertiser Spotlight Highlighting This Month’s Advertisers
Electronic Retailer - April 2012 - Advertiser Index
Electronic Retailer - April 2012 - Classifieds
Electronic Retailer - April 2012 - 45
Electronic Retailer - April 2012 - 46
Electronic Retailer - April 2012 - cover3
Electronic Retailer - April 2012 - cover4
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