Electronic Retailer - April 2012 - (Page 7)

CALENDAR APRIL 2012 | VOLUME 9 • NUMBER 4 Electronic Retailing Association 607 14th Street, NW, Suite 530 Washington, D.C. 20005 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 425-977-1036 www.retailing.org info@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Layout and Design: Barry Senyk Photography: Jordan Silverman Photography Marketing: Kaydee Currie Contributing Writers: Jack Gordon, Jacqueline Renfrow Contributing Columnists: Maria Eden, Lesley Fair, Steven Feinberg, Nicole Hait, Craig Handley, Timothy Hawthorne, Karen Jackson, Bala Janakiraman, Rick Petry Editorial Submissions Send press releases and other data to ssain@naylor.com ADVERTISING Publisher | Charles Popper cpopper@naylor.com | (888) 404-6154 Publication Manager | Heather Ciocca hciocca@naylor.com | (352) 333-3463 Publishing Consultant | Gina Mullins-Cohen gcohen@naylor.com | (949) 276-2346 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 | Shaun Greyling sgreylin@naylor.com | (352) 333-3385 | Scott Pauquette spauquette@naylor.com | (352) 333-3446 | Jessica Semonin jsemonin@naylor.com | (352) 333-3357 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published April 2012 ERA-M0412/6657 APRIL-JULY 2012 INDUSTRY EVENTS April 3-4 ad:tech San Francisco April 3-4 Moscone Center West San Francisco, California For more information, visit www.ad-tech.com 2012 ERA Hong Kong Seminar Presented by ERA April 20 Hong Kong Convention & Exhibition Centre (CEC), 1 Expo Drive Wanchai, Hong Kong For more information, visit www.retailing.org/events April 20 May 7-8 Government Affairs Fly-In Presented by ERA May 7-8 Washington, D.C. For more information, visit www.retailing.org/events Affiliate Summit Central May 15-16 Hilton Austin Austin, Texas For more information, visit www.affiliatesummit.com/12c-conference/ Search Engine Strategies Toronto June 11-13 Hyatt Regency Toronto Toronto, Ontario, Canada For more information, visit sesconference.com/toronto The Electronic HomeShopping Conference 2012 Presented by ERA Europe June 24-26 Marriott Hotel Berlin, Germany For more information, visit www.e-homeshopping.org Integrated Marketing Summit June 25-27 Hyatt Regency McCormick Place Chicago, Illinois For more information, visit www.integratedmarketingsummit.com eTail Europe June 25-27 The Queen Elizabeth II (QEII) Conference Center, London, UK For more information, visit www.wbresearch.com/etaileurope/ home.aspx Bridge to Integrated Marketing & Fundraising Conference July 20-22 Gaylord National Conference Center Washington, D.C. For more information, visit www.bridgeconf.org May 15-16 June 11-13 June 24-26 June 25-27 June 25-27 July 20-22 Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change. April 2012 | electronicRETAILER 7 http://www.ad-tech.com http://www.retailing.org http://www.retailing.org/events http://www.electronicretailermag.com http://www.retailing.org/events http://www.affiliatesummit.com/12c-conference/ http://www.sesconference.com/toronto http://www.e-homeshopping.org http://www.integratedmarketingsummit.com http://www.wbresearch.com/etaileurope/ http://www.bridgeconf.org http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - April 2012

Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Advertiser Index

Electronic Retailer - April 2012