Electronic Retailer - May 2011 - (Page 16)

EMARKETER RESEARCH U.S. Major Ad Spending Forecast Spending on major media in the United States will continue its slow recovery from the recession this year, with dollars inching up just 1 percent, eMarketer projects. Television retains the greatest share of U.S. major media ad spending and has recovered share since 2009. TV will keep a steady hold at around 39 percent of the ad market, while online ad spending broke records in 2010 and will do so repeatedly between 2011 and 2015. U.S. TV Ad Spending, 2009-2015 (billions and % change) TV spending has rebounded and will continue to grow. $60.5 $64.5 $65.0 $67.0 $68.0 $59.0 $53.8 © Marcelo Poleze | Dreamstime.com 9.7% 6.6% 3.1% 2.5% 2009 -11.3% 2010 2011 2012 0.8% 2013 2014 1.5% 2015 TV ad spending % change Includes broadcast TV (network, syndication & spot) & cable TV. Source: eMarketer U.S. Online Ad Spending, 2009-2015 (billions and % change) Online ad spending will see healthy ad growth through 2015. $36.0 $40.5 $44.5 $32.6 $22.7 $25.8 13.9% $28.5 14.4% 12.5% 10.4% 10.5% © Yuri Arcurs | Dreamstime.com 9.9% 2009 -3.4% 2010 2011 2012 2013 2014 2015 Online ad spending % change Includes banner ads (static display), search ads (paid listings, contextual text links & paid inclusion), rich media, video (in-stream, in-banner, in-text), classified ads, sponsorships, lead generation (referrals) & email (embedded ads only); excludes mobile ad spending. Source: eMarketer 16 electronicRETAILER | May 2011 http://www.Dreamstime.com http://www.Dreamstime.com

Table of Contents for the Digital Edition of Electronic Retailer - May 2011

Electronic Retailer - May 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Legislative Primer for the ERA 2011 Government Affairs Fly-In
Guest Viewpoint: Government, Industry and the People... Working Tirelessly Together – to Shoot Themselves in the Foot!
The Motive Behind Motivational
Guest Viewpoint: Protecting Your Brand – Logistics Behind the Buy Button
Penetrating the U.S. Hispanic Market
Guest Viewpoint: A New “Perspectiva”
DRTV
Teleservices
Legal
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classified Directory

Electronic Retailer - May 2011

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