Electronic Retailer - May 2011 - 25

TOP SHORT-FORM CATEGORIES FOR MARCH 2011

HOUSEWARES
RANK 1 2 3 4 5 SPOT NAME TOTAL PILLOW GYRO BOWL BABY BULLET CHEF BASKET SPACE BAGS PRODUCT Adjustable pillow Non-spill bowl Blender for baby food Wire strainer/cooker Vacuum storage bags PRICE/OFFER $ 19.99 $ 14.99 $ 79.96 $ 14.99 $ 10.00 DISTRIBUTOR Hampton Direct Plymouth Direct Baby Bullet LLC Telebrands/TV Winners ITW Space Bag

FITNESS
RANK 1 2 3 4 5 SHOW NAME AB GLIDER SHAKE WEIGHT TREADCLIMBER P90X PERFECT SIT UP PRODUCT Exerciser Dumb bells Exerciser Fitness DVDs Exerciser PRICE $14.95 trial $19.95 Lead-generating $119.85 $14.95 trial DISTRIBUTOR Proform Fitness IQ Bowflex Beachbody Perfect Fitness

BEAUTY
RANK 1 2 3 4 5 SPOT NAME PROACTIV SOLUTION CAMI SECRET BARE MINERALS MICROTOUCH DREAM LOOK PRODUCT Acne treatment Camisole accessory Makeup Hair trimmer Eyelid lift strips PRICE/OFFER $ 19.85 $ 10.00 $ 29.99 $ 14.99 $ 10.00 DISTRIBUTOR Guthy-Renker Ontel Products Bare Escentuals IdeaVillage SAS/Salon Shoppe

©Jordan Whitney Inc. 2011. Source: The Jordan Whitney “Greensheet” published by Jordan Whitney, Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category-specific research reports, contact Clare Kogler at Jordan Whitney, Inc., Voice: (714) 832-3353; Fax: (714) 832-4422; email: greensheet@cox.net or visit our website at jwgreensheet.com.

May 2011 | electronicRETAILER

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Electronic Retailer - May 2011

Table of Contents for the Digital Edition of Electronic Retailer - May 2011

Electronic Retailer - May 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Legislative Primer for the ERA 2011 Government Affairs Fly-In
Guest Viewpoint: Government, Industry and the People... Working Tirelessly Together – to Shoot Themselves in the Foot!
The Motive Behind Motivational
Guest Viewpoint: Protecting Your Brand – Logistics Behind the Buy Button
Penetrating the U.S. Hispanic Market
Guest Viewpoint: A New “Perspectiva”
DRTV
Teleservices
Legal
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classified Directory
Electronic Retailer - May 2011 - Electronic Retailer - May 2011
Electronic Retailer - May 2011 - Cover2
Electronic Retailer - May 2011 - 3
Electronic Retailer - May 2011 - Contents
Electronic Retailer - May 2011 - 5
Electronic Retailer - May 2011 - 6
Electronic Retailer - May 2011 - Calendar of Events
Electronic Retailer - May 2011 - Your Association, Your Bottom Line
Electronic Retailer - May 2011 - 9
Electronic Retailer - May 2011 - Industry Reports
Electronic Retailer - May 2011 - 11
Electronic Retailer - May 2011 - 12
Electronic Retailer - May 2011 - 13
Electronic Retailer - May 2011 - FTC Forum
Electronic Retailer - May 2011 - 15
Electronic Retailer - May 2011 - eMarketer Research
Electronic Retailer - May 2011 - 17
Electronic Retailer - May 2011 - 18
Electronic Retailer - May 2011 - 19
Electronic Retailer - May 2011 - IMS Retail Rankings
Electronic Retailer - May 2011 - 21
Electronic Retailer - May 2011 - 22
Electronic Retailer - May 2011 - 23
Electronic Retailer - May 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - May 2011 - 25
Electronic Retailer - May 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - May 2011 - 27
Electronic Retailer - May 2011 - Legislative Primer for the ERA 2011 Government Affairs Fly-In
Electronic Retailer - May 2011 - 29
Electronic Retailer - May 2011 - 30
Electronic Retailer - May 2011 - 31
Electronic Retailer - May 2011 - Guest Viewpoint: Government, Industry and the People... Working Tirelessly Together – to Shoot Themselves in the Foot!
Electronic Retailer - May 2011 - 33
Electronic Retailer - May 2011 - The Motive Behind Motivational
Electronic Retailer - May 2011 - 35
Electronic Retailer - May 2011 - 36
Electronic Retailer - May 2011 - 37
Electronic Retailer - May 2011 - 38
Electronic Retailer - May 2011 - 39
Electronic Retailer - May 2011 - 40
Electronic Retailer - May 2011 - 41
Electronic Retailer - May 2011 - Guest Viewpoint: Protecting Your Brand – Logistics Behind the Buy Button
Electronic Retailer - May 2011 - 43
Electronic Retailer - May 2011 - Penetrating the U.S. Hispanic Market
Electronic Retailer - May 2011 - 45
Electronic Retailer - May 2011 - 46
Electronic Retailer - May 2011 - 47
Electronic Retailer - May 2011 - 48
Electronic Retailer - May 2011 - 49
Electronic Retailer - May 2011 - 50
Electronic Retailer - May 2011 - 51
Electronic Retailer - May 2011 - Guest Viewpoint: A New “Perspectiva”
Electronic Retailer - May 2011 - 53
Electronic Retailer - May 2011 - DRTV
Electronic Retailer - May 2011 - 55
Electronic Retailer - May 2011 - Teleservices
Electronic Retailer - May 2011 - 57
Electronic Retailer - May 2011 - Legal
Electronic Retailer - May 2011 - 59
Electronic Retailer - May 2011 - Member Spotlight
Electronic Retailer - May 2011 - 61
Electronic Retailer - May 2011 - Bulletin Board
Electronic Retailer - May 2011 - Advertiser Index
Electronic Retailer - May 2011 - Classified Directory
Electronic Retailer - May 2011 - 65
Electronic Retailer - May 2011 - 66
Electronic Retailer - May 2011 - Cover3
Electronic Retailer - May 2011 - Cover4
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