Electronic Retailer - May 2011 - (Page 26)

LOCKARD & WECHSLER CLEARANCE & PRICE INDEX BY EDDIE WILDERS The Clearance and Price indices are based on a 13-week moving average, dating back to the first week of January 2011. The Index is calculated by dividing current week clearance percentage or CPM over the most recent 52-week average clearance or CPM. Trends are now compared to those of 2010. CLEARANCE INDEX April showers are definitely upon us, which also means that the season of lower clearance has arrived. March showed us the same thing it shows us every year – a week-over-week steady decline in DR as general advertisers come into the marketplace pushing their summer deals. National cable numbers matched 2010 almost perfectly, as all lengths showed a dip as we moved through the month. Interestingly enough, all lengths followed the trend of increased inventory during the last week of the quarter. Spot TV and local cable remained tight through the end of the first quarter, as more automobile and insurance commercials entered the marketplace. Network inventory was a tad bit more available in March, which is possibly due to the networks coming close to meeting their upfront requirements. Syndication opportunities also were available at a higher rate than in years past, another good sign for 2012 planning. 26 electronicRETAILER | May 2011

Table of Contents for the Digital Edition of Electronic Retailer - May 2011

Electronic Retailer - May 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Legislative Primer for the ERA 2011 Government Affairs Fly-In
Guest Viewpoint: Government, Industry and the People... Working Tirelessly Together – to Shoot Themselves in the Foot!
The Motive Behind Motivational
Guest Viewpoint: Protecting Your Brand – Logistics Behind the Buy Button
Penetrating the U.S. Hispanic Market
Guest Viewpoint: A New “Perspectiva”
DRTV
Teleservices
Legal
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classified Directory

Electronic Retailer - May 2011

https://www.nxtbook.com/nxtbooks/naylor/ERAM1012
https://www.nxtbook.com/nxtbooks/naylor/ERAM0912
https://www.nxtbook.com/nxtbooks/naylor/ERAM0812
https://www.nxtbook.com/nxtbooks/naylor/ERAM0712
https://www.nxtbook.com/nxtbooks/naylor/ERAM0612
https://www.nxtbook.com/nxtbooks/naylor/ERAM0512
https://www.nxtbook.com/nxtbooks/naylor/ERAM0412
https://www.nxtbook.com/nxtbooks/naylor/ERAQ2412
https://www.nxtbook.com/nxtbooks/naylor/ERAM0312
https://www.nxtbook.com/nxtbooks/naylor/ERAM0212
https://www.nxtbook.com/nxtbooks/naylor/ERAQ2212
https://www.nxtbook.com/nxtbooks/naylor/ERAM0112
https://www.nxtbook.com/nxtbooks/naylor/ERAM1211
https://www.nxtbook.com/nxtbooks/naylor/ERAM1111
https://www.nxtbook.com/nxtbooks/naylor/ERAM1011
https://www.nxtbook.com/nxtbooks/naylor/ERAM0911
https://www.nxtbook.com/nxtbooks/naylor/ERAM0811
https://www.nxtbook.com/nxtbooks/naylor/ERAM0711
https://www.nxtbook.com/nxtbooks/naylor/ERAM0611
https://www.nxtbook.com/nxtbooks/naylor/ERAM0511
https://www.nxtbook.com/nxtbooks/naylor/ERAM0411
https://www.nxtbookmedia.com