Electronic Retailer - May 2011 - (Page 28)

ERA REPORTS BY BILL MCCLELLAN Legislative Primer for the ERA Government Affairs Fly-In The 2011 ERA Government Affairs FlyIn, May 24-25 in Washington, D.C., is your unique chance to support the direct response industry by talking directly with members of Congress about the issues that impact your business. Here is a primer on some of the major issues facing the industry for which ERA has been advocating on your behalf. Adding your voice to this important and influential ERA event helps lawmakers know that DR is a vibrant and involved industry and works to protect your business from unnecessary regulation and much more. Attend this year’s Fly-In and be the voice of the DR industry. Visit www.retailing.org/Fly-in for details. Key Issues Privacy Currently, there are at least four bills pending in Congress that relate to online privacy. Though provisions vary, the key points of each bill would impact content providers, such as online publishers or retailers, who want to customize the user experience by placing more relevant advertisements on the pages customers visit. There are different technological variations, but essentially companies are using existing technologies, like “cookies” to identify that a user has a particular interest in a certain product or service. Unfortunately, ISPs have tried to use much more invasive new technology called Deep Packet Inspection (DPI), 28 electronicRETAILER | May 2011 http://www.retailing.org/Fly-in

Table of Contents for the Digital Edition of Electronic Retailer - May 2011

Electronic Retailer - May 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Legislative Primer for the ERA 2011 Government Affairs Fly-In
Guest Viewpoint: Government, Industry and the People... Working Tirelessly Together – to Shoot Themselves in the Foot!
The Motive Behind Motivational
Guest Viewpoint: Protecting Your Brand – Logistics Behind the Buy Button
Penetrating the U.S. Hispanic Market
Guest Viewpoint: A New “Perspectiva”
DRTV
Teleservices
Legal
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classified Directory

Electronic Retailer - May 2011

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