Electronic Retailer - May 2012 - 15

Reach of a Campaign with TV and Online Video Ads vs. TV Ads Alone Among U.S. Consumers, September 2011

TV and online video ads TV ads only

57.4% 50.4%

Note: ages 35-54 Source: YuMe and Nielsen, “Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV,” January 24, 2012

Motivations for Starting a Mobile Search According to U.S. Smartphone Users, Q4 2010
(% respondents)
Traditional media (any) —TV commercial/program —Radio —Billboard —Read magazine/newspaper —Mail Word-of-mouth (any) —Friends/family —Social networking Saw something in store Mobile ad (any) —Mobile search ad —Display ad on website or app Saw online banner or search ad
Note: n=4,902 ages 18-64 who use search Source: Google and Ipsos OTX MediaCT, “The Mobile Movement: Understanding Smartphone Users,” April 27, 2011

68% 43% 40% 36% 35% 22% 61% 51% 38% 44% 27% 21% 17% 18%

Mobile Marketing Strategies That U.S. Marketers Are Interested in Deploying*, September 2011
(% of respondents)

Mobile apps Mobile barcodes Banner ads Mobile web SMS messages Digital signage All of the above 17% 17% 35% 34%

43% 41% 40%

Note: *in the next 12 months Source: AT&T survey as cited in press release, December 6, 2011

May 2012 | electronicRETAILER

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Electronic Retailer - May 2012

Table of Contents for the Digital Edition of Electronic Retailer - May 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
From the Executive’s Desk
Cover Story Leading a Fitness Revolution
ERA’s in Your Corner on the Key Issues
10 Secrets to Slashing Production Costs
Guest Viewpoint
Teleservices
Creative
Legal
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - May 2012 - cover1
Electronic Retailer - May 2012 - cover2
Electronic Retailer - May 2012 - 3
Electronic Retailer - May 2012 - 4
Electronic Retailer - May 2012 - 5
Electronic Retailer - May 2012 - 6
Electronic Retailer - May 2012 - Calendar of Events
Electronic Retailer - May 2012 - Your Association, Your Bottom Line
Electronic Retailer - May 2012 - Industry Reports
Electronic Retailer - May 2012 - 10
Electronic Retailer - May 2012 - 11
Electronic Retailer - May 2012 - 12
Electronic Retailer - May 2012 - FTC Forum
Electronic Retailer - May 2012 - eMarketer Research
Electronic Retailer - May 2012 - 15
Electronic Retailer - May 2012 - IMS Retail Rankings
Electronic Retailer - May 2012 - 17
Electronic Retailer - May 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - May 2012 - 19
Electronic Retailer - May 2012 - From the Executive’s Desk
Electronic Retailer - May 2012 - 21
Electronic Retailer - May 2012 - Cover Story Leading a Fitness Revolution
Electronic Retailer - May 2012 - 23
Electronic Retailer - May 2012 - 24
Electronic Retailer - May 2012 - 25
Electronic Retailer - May 2012 - 26
Electronic Retailer - May 2012 - 27
Electronic Retailer - May 2012 - ERA’s in Your Corner on the Key Issues
Electronic Retailer - May 2012 - 29
Electronic Retailer - May 2012 - 30
Electronic Retailer - May 2012 - 31
Electronic Retailer - May 2012 - 10 Secrets to Slashing Production Costs
Electronic Retailer - May 2012 - 33
Electronic Retailer - May 2012 - 34
Electronic Retailer - May 2012 - Guest Viewpoint
Electronic Retailer - May 2012 - 36
Electronic Retailer - May 2012 - 37
Electronic Retailer - May 2012 - 38
Electronic Retailer - May 2012 - Teleservices
Electronic Retailer - May 2012 - Creative
Electronic Retailer - May 2012 - Legal
Electronic Retailer - May 2012 - Fulfillment
Electronic Retailer - May 2012 - 43
Electronic Retailer - May 2012 - Member Spotlight
Electronic Retailer - May 2012 - 45
Electronic Retailer - May 2012 - Advertiser Spotlight
Electronic Retailer - May 2012 - Advertiser Index
Electronic Retailer - May 2012 - Classifieds
Electronic Retailer - May 2012 - 49
Electronic Retailer - May 2012 - Rick Petry
Electronic Retailer - May 2012 - cover3
Electronic Retailer - May 2012 - cover4
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