Electronic Retailer - May 2012 - 19

JORDAN WHITNEY’S TOP TRADITIONAL SHORTFORM CATEGORIES FOR MARCH 2012

HOUSEWARES
RANK 1 2 3 4 5 SPOT NAME Schticky Orgreenic Sticky Buddy Music Bullet Furniture Fix PRODUCT Lint roller set Ceramic non-stick cookware Lint roller set Portable speaker Support panels for furniture PRICE/OFFER $19.95 $19.99 $10 $19.99 $14.99 DISTRIBUTOR Square One/Emson Telebrands Telebrands IdeaVillage Hampton Direct

PERSONAL CARE
RANK 1 2 3 4 5 SPOT NAME Micro Plus Miracle Slippers Trojan Vibrations Miracle Socks HD Vision PRODUCT Sound amplifying earpiece Therapeutic slippers Fingertip mini-massager Compressions socks Bifocal sunglasses PRICE/OFFER $19.95 $19.99 Lead-generating $10 $19.99 DISTRIBUTOR Bell & Howell/Emson Ontel Products Church & Dwight Ontel IdeaVillage

FITNESS
RANK 1 2 3 4 5 SPOT NAME Ab Glider Tour de France Perfect Situp Treadclimber The Rack PRODUCT Exerciser Indoor training bike Exerciser Exerciser Exerciser PRICE/OFFER $14.95 trial Lead-generating $14.95 trial Lead-generating $14.95 trial DISTRIBUTOR Proform Proform Perfect Fitness Bowflex Tristar Product

Source: The Jordan Whitney “Greensheet,” published by Jordan Whitney Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category-speciﬁc research reports, contact Clare Kogler at Jordan Whitney Inc. Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net or visit our website: jwgreensheet.com. ©Jordan Whitney Inc. 2012

May 2012 | electronicRETAILER

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Electronic Retailer - May 2012

Table of Contents for the Digital Edition of Electronic Retailer - May 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
From the Executive’s Desk
Cover Story Leading a Fitness Revolution
ERA’s in Your Corner on the Key Issues
10 Secrets to Slashing Production Costs
Guest Viewpoint
Teleservices
Creative
Legal
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - May 2012 - cover1
Electronic Retailer - May 2012 - cover2
Electronic Retailer - May 2012 - 3
Electronic Retailer - May 2012 - 4
Electronic Retailer - May 2012 - 5
Electronic Retailer - May 2012 - 6
Electronic Retailer - May 2012 - Calendar of Events
Electronic Retailer - May 2012 - Your Association, Your Bottom Line
Electronic Retailer - May 2012 - Industry Reports
Electronic Retailer - May 2012 - 10
Electronic Retailer - May 2012 - 11
Electronic Retailer - May 2012 - 12
Electronic Retailer - May 2012 - FTC Forum
Electronic Retailer - May 2012 - eMarketer Research
Electronic Retailer - May 2012 - 15
Electronic Retailer - May 2012 - IMS Retail Rankings
Electronic Retailer - May 2012 - 17
Electronic Retailer - May 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - May 2012 - 19
Electronic Retailer - May 2012 - From the Executive’s Desk
Electronic Retailer - May 2012 - 21
Electronic Retailer - May 2012 - Cover Story Leading a Fitness Revolution
Electronic Retailer - May 2012 - 23
Electronic Retailer - May 2012 - 24
Electronic Retailer - May 2012 - 25
Electronic Retailer - May 2012 - 26
Electronic Retailer - May 2012 - 27
Electronic Retailer - May 2012 - ERA’s in Your Corner on the Key Issues
Electronic Retailer - May 2012 - 29
Electronic Retailer - May 2012 - 30
Electronic Retailer - May 2012 - 31
Electronic Retailer - May 2012 - 10 Secrets to Slashing Production Costs
Electronic Retailer - May 2012 - 33
Electronic Retailer - May 2012 - 34
Electronic Retailer - May 2012 - Guest Viewpoint
Electronic Retailer - May 2012 - 36
Electronic Retailer - May 2012 - 37
Electronic Retailer - May 2012 - 38
Electronic Retailer - May 2012 - Teleservices
Electronic Retailer - May 2012 - Creative
Electronic Retailer - May 2012 - Legal
Electronic Retailer - May 2012 - Fulfillment
Electronic Retailer - May 2012 - 43
Electronic Retailer - May 2012 - Member Spotlight
Electronic Retailer - May 2012 - 45
Electronic Retailer - May 2012 - Advertiser Spotlight
Electronic Retailer - May 2012 - Advertiser Index
Electronic Retailer - May 2012 - Classifieds
Electronic Retailer - May 2012 - 49
Electronic Retailer - May 2012 - Rick Petry
Electronic Retailer - May 2012 - cover3
Electronic Retailer - May 2012 - cover4
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