ERA’s in Your Corner on the Key Issues The Electronic Retailing Association ensures the voice of the industry is heard on Capitol Hill and beyond through its efforts year-round, including this month’s Government Affairs Fly-In. “If you do see that your product has been pirated, get involved. Someone is leeching off your product, stealing your money. If you’re in DR, it’s no different than if you had a brick-and-mortar store and people were coming in and shoplifting. Would you allow people to just steal from you, or would you take steps to stop the theft?” – Jonathan Gelfand, chief legal officer and senior vice president of business development at Beachbody 28 electronicRETAILER | May 2012