Electronic Retailer - May 2012 - 44

MEMBER SPOTLIGHT
The following companies are members of the Electronic Retailing Association and have been chosen to be spotlighted this month. Read on to better understand the different types of companies that comprise this vibrant, fast-paced, growing industry. manufacturing of all products to complete an offer for companies ranging from multinational brands to start-ups, who want an advantage in today’s hyper-competitive marketplace. Where: San Francisco (headquarters), Los Angeles, New York, China, Hong Kong, Mexico, Taiwan, South Korea, Poland, Israel. Web: www.sfglobalsourcing.com Why ERA: “Our participation in ERA has been a bedrock of SF Global Sourcing’s success, affording us unrivaled networking opportunities and the chance to build our business through relationships. The privilege I have of being the current ERA chairman is a great example of how any member, with a desire to participate and effect change, can take a seat at the leadership table by supporting marketers through government advocacy and other important initiatives. With more than 60 countries represented by ERA’s membership, it dovetails perfectly with our focus on leveraging a worldwide network to bring tremendous value to our clientele.” – Steven Feinberg, CEO

Who:

What: GreyTV is a Los Angeles-based creative production agency that specializes in short- and long-form direct response advertising for television and the internet. GreyTV works with agency partners, media organizations and directly with clients. Our roster of directors and producers features awardwinning talents who have delivered outstanding financial results for direct-response clients in a wide range of categories, including Software, TV-to-Web, Financial Services, Beauty & Cosmetics, Consumer Electronics, Education, Sporting Goods, Home & Garden and others.  In addition to top-tier talent, GreyTV manages each client engagement with a proven DRTV methodology that is outcome-based and transparent, ensuring seamless collaboration between clients, media partners and our production team. Contact us at 1-888-909-6670 to learn more about our DRTV methodology. Where: Los Angeles, California Web: www.greytv.com Why ERA: “We’ve enjoyed the networking opportunities that ERA facilitates.  The events really put you in the heart of the industry.  GreyTV has also enjoyed the thought leadership and current events that are published in the ERA newsletter and magazine. It’s the premiere way to stay in the know.” – Michael Grey, founder and executive producer

GREYTV CREATIVE PRODUCTION & ADVERTISING

Who:

Who:

What: When your consumer receives your product, everything about it should wow them. At SF Global Sourcing, we specialize in creating the highest perceived value with the lowest cost of goods possible, a guiding principle that has led us to become the undisputed leader in global sourcing for the direct marketing industry. With more than 20 years of experience, SF Global Sourcing specializes in direct-marketed consumer goods with a specialty in intellectual property distributed as CDs, DVDs and printed material. The company sources the

What: Morrison Publishing creates high-end educational products to teach internet marketing to people around the country. We’ve sold our products through strategic partnerships in the DRTV industry as well as through various online and offline channels. Where: Madison, Mississippi Web: www.morrisonpublishing.com or www.anthonymorrison.com Why ERA: “We feel being a member of the ERA gives us access to some of the best minds in the DRTV industry. The networking opportunities alone make being a member of ERA a must for our company. Additionally, with the regulatory environment changing so quickly, we value the legal insight and support the ERA can provide to us.” – Anthony Morrison

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electronicRETAILER | May 2012
Electronic Retailer - May 2012

Table of Contents for the Digital Edition of Electronic Retailer - May 2012
