Electronic Retailer - May 2012 - 45

Who:

What: Koeppel Direct is a world-class direct response media buying agency specializing in multichannel direct response television (DRTV), online, radio and print campaign management. Wharton MBA Peter Koeppel, with more than 30 years of significant marketing, media and advertising experience, leads a seasoned staff of top-level media professionals. Our clients demand results, and we deliver them immediately and long-term by integrating all the key elements of an effective direct response media buy to ensure the success of our clients’ direct response media campaigns. We are experts at integrating DRTV and online campaigns in order to maximize ROI. We are also specialists at DRTV drive to retail, drive to web, lead gen, product and brand response campaigns. One company in the direct response industry is leading the charge to provide clients with an integrated DRTV, print, radio and online media buying strategy, combined with a comprehensive set of DRTV media buying services. That company is Koeppel Direct. Where: Dallas, Texas Web: www.koeppeldirect.com Why ERA: “ERA has been instrumental in helping Koeppel Direct become one of the leading media agencies in the direct response space. While DRTV still serves as the hub for many of the campaigns we manage, its impact is felt across all channels, especially online and at retail. ERA educational forums and the magazine, Electronic Retailer, afford us the opportunity to present the industry with valuable thought leadership that attracts new business eager to optimize their media across this new, diversified landscape.” – Peter Koeppel, President

Why ERA: “ERA has been a valuable gateway to the leading direct marketers, agencies and supply chain partners that keep the direct response advertising business humming. With consistent commitment to ERA, Dial800 has broken through to become the leader in our industry category by leveraging our visibility and support of the organization. ERA gives us a platform with which to network and tell our singular story of just how we can help marketers obtain increased sales and profitability by simply doing many of the things they are already doing more efficiently and cost effectively.” – James Diorio, Chief Operating Officer

Who:

Who:

What: Dial800 empowers direct marketers and agencies with powerful tools that optimize conversion and sales. Our call routing platform, AccuRoute, is the most powerful and easiest to implement in the industry. With it, marketers gain unparalleled insight into call volumes and now have the ability to reward their best closers with more leads in real time, on the fly. Dial800 has the only call routing platform backed by RapidRecall, the industry’s largest bank of memorable toll-free numbers that have proven to increase inbound call volume by 20 percent to 69 percent in head-to-head tests. Where: Los Angeles, California Web: www.dial800.com

What: In Clover Marketing is a U.S.-based firm specializing in international distribution of third-party and proprietary mass market consumer products including industry hits such as Eggies, Tablemate, Mighty Putty, Grout Bully and Sobakawa Cloud Pillow.  We are seasoned professionals with more than 20 years of industry experience offering a variety of services from go-to-market strategic planning, international sales management and distribution services. Where: Agoura Hills, California Web: www.inclovermarketing.com Why ERA: “Since its inception, ERA has matured into the global DRTV resource for those of us doing business outside the U.S. As someone who used to attend ERA when it was called NIMA, like many of its members, ERA has transformed into a global organization. For In Clover Marketing, the networking opportunities, trade shows, global resources and international events really have brought us back as a member. There are many organizations out there that serve the direct marketing community, but we believe the global reaching value proposition that ERA now offers is by far the ideal choice for In Clover Marketing.” – Robin Behar, partner

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Electronic Retailer - May 2012

Table of Contents for the Digital Edition of Electronic Retailer - May 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
From the Executive’s Desk
Cover Story Leading a Fitness Revolution
ERA’s in Your Corner on the Key Issues
10 Secrets to Slashing Production Costs
Guest Viewpoint
Teleservices
Creative
Legal
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - May 2012 - cover1
Electronic Retailer - May 2012 - cover2
Electronic Retailer - May 2012 - 3
Electronic Retailer - May 2012 - 4
Electronic Retailer - May 2012 - 5
Electronic Retailer - May 2012 - 6
Electronic Retailer - May 2012 - Calendar of Events
Electronic Retailer - May 2012 - Your Association, Your Bottom Line
Electronic Retailer - May 2012 - Industry Reports
Electronic Retailer - May 2012 - 10
Electronic Retailer - May 2012 - 11
Electronic Retailer - May 2012 - 12
Electronic Retailer - May 2012 - FTC Forum
Electronic Retailer - May 2012 - eMarketer Research
Electronic Retailer - May 2012 - 15
Electronic Retailer - May 2012 - IMS Retail Rankings
Electronic Retailer - May 2012 - 17
Electronic Retailer - May 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - May 2012 - 19
Electronic Retailer - May 2012 - From the Executive’s Desk
Electronic Retailer - May 2012 - 21
Electronic Retailer - May 2012 - Cover Story Leading a Fitness Revolution
Electronic Retailer - May 2012 - 23
Electronic Retailer - May 2012 - 24
Electronic Retailer - May 2012 - 25
Electronic Retailer - May 2012 - 26
Electronic Retailer - May 2012 - 27
Electronic Retailer - May 2012 - ERA’s in Your Corner on the Key Issues
Electronic Retailer - May 2012 - 29
Electronic Retailer - May 2012 - 30
Electronic Retailer - May 2012 - 31
Electronic Retailer - May 2012 - 10 Secrets to Slashing Production Costs
Electronic Retailer - May 2012 - 33
Electronic Retailer - May 2012 - 34
Electronic Retailer - May 2012 - Guest Viewpoint
Electronic Retailer - May 2012 - 36
Electronic Retailer - May 2012 - 37
Electronic Retailer - May 2012 - 38
Electronic Retailer - May 2012 - Teleservices
Electronic Retailer - May 2012 - Creative
Electronic Retailer - May 2012 - Legal
Electronic Retailer - May 2012 - Fulfillment
Electronic Retailer - May 2012 - 43
Electronic Retailer - May 2012 - Member Spotlight
Electronic Retailer - May 2012 - 45
Electronic Retailer - May 2012 - Advertiser Spotlight
Electronic Retailer - May 2012 - Advertiser Index
Electronic Retailer - May 2012 - Classifieds
Electronic Retailer - May 2012 - 49
Electronic Retailer - May 2012 - Rick Petry
Electronic Retailer - May 2012 - cover3
Electronic Retailer - May 2012 - cover4
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