Electronic Retailer - May 2012 - 47

ADVERTISER INDEX
2012 ERA D2C Convention www.d2cshow.org.............................................43 a2b Fulfillment Inc. www.a2bf.com ............................................. 27, 48 Allstar Products Group www.allstarmg.com............................................ 3 Applied Perceptions www.apcrc.com.................outside back cover Catalyst Computer Services www.catalystsoftware.com ...........................49 Chexx Inc www.chexxinc.com...........................................49 Dial 800 www.dial800.com ................................................ 9 Diray TV www.diraytv.com...............................................49 E&M Media Group www.emtvsales.com ........................................10 Electronic Retailer www.electronicretailermag.com .................46 Electronic Retailing Association www.retailing.org................................ 34, 37, 38 Fosdick Fulfillment www.fosdickfulfillment.com ......................... 11 Global Infomercial Services Inc. www.giservices.tv .............................................48 IMS-Infomercial Monitoring Service Inc www.imstv.com..................................................26 Inter/Media Advertising www.intermedia-advertising.com ..............21 InventHelp-Intromark and InventHelp-INPEX www.inventhelpstore.com.............................31 Jordan Whitney www.jwgreensheet.com .................................30 Koeppel Direct Inc www.koeppeldirect.com....inside front cover Lockard & Wechsler Direct www.lwdirect.com ........49, inside back cover Meritus Payment Solutions www.merituspayment.com ...........................25 Moulton Logistics Management www.moultonlogistics.com ..................... 6, 48 Newton Media www.newtonmedia.com ................................49 Northern Response (International) Ltd. www.nresponse.com .......................................48 Oak Lawn Marketing Group www.oaklawn.co.jp/english ............................ 5 OrderMotion www.ordermotion.com...................................48 PacNet Services Ltd. www.pacnetservices.com ..............................49 SF Global Sourcing www.sfglobalsourcing.com.................... 12, 49 SKO Brenner American www.skobars.com .............................................48 Swipe Payment Solutions www.swipellc.com ............................................49 Union Telecom Usa www.uniontelecomusa.com .........................36 William Sullivan Advertising www.williamsullivanadvertising.com ........48

BULLETIN BOARD

Fosdick Fulfillment Expands with New Facility
Fosdick Fulfillment, the leader in direct-to-consumer fulfillment, has expanded its capacity with a new 250,000 square-foot facility in Berlin, Conn. The structure, located just north of Fosdick’s headquarters in Wallingford, Conn., is a state-of-the-art fulfillment center designed to meet the needs of the company’s burgeoning client base, which has grown significantly despite the economic downturn. “As the leaders in fulfillment for As Seen On TV products, we’ve seen our clients expand into all manner of different sales channels from e-commerce to traditional brick and mortar retail,” commented CEO William Pappas, who added, “This expansion will help us fulfill all of our clients’ needs, regardless of consumer channel.”

COMPANY NEWS
Global Infomercial Services has signed an exclusive agreement with Stitch N’ Genius to distribute its EZCurler internationally, including in highly desired markets such as Australia, the UK, Germany and Japan. TeleBrands Corp. announced the U.S. Patent Office has issued three patents for its innovative Sticky Buddy product. Additionally, there are several patents pending that will give the company further protection from “knock-off” goods. a2b Fulfillment, a third-party logistics provider with a specialty in direct-to-consumer order fulfillment and customer services, announces the completion of a project that replaces all of the lighting fixtures in its 180,000 square-foot facility in Greensboro, Ga., with newer, high-efficiency lighting technology. Pacific Media Technologies, which has been a leading duplication and distribution house serving the direct response TV industry for more than 16 years, will integrate 2-year-old subsidiary Pacific Digital Media into the larger and more established parent company.

SF Global Sourcing, the leader in worldwide sourcing to the direct marketing industry, has hired sourcing veteran Ray Seitz as Senior Sourcing Manager. Hawthorne Direct, the full-service direct response television agency, recently expanded its L.A. presence with the addition of Post Production Supervisor Todd Kniss and Associate Producer Ashley Harsen. As part of its strategic growth initiative, Cesari Direct has hired two additional employees in its media and campaign management departments. Janine Reynolds and Jan Van Court have been hired to analyze and manage client DRTV campaigns. Askin Emir has joined the Cmedia team at R2C Group, the industry’s largest independent direct response advertising agency, as an account director. Emir will oversee the agency’s DR print and radio strategy, planning and buying executions. Carina Pologruto has been promoted to General Manager and Executive Vice President of Client Services at Marketsmith, Inc. DNA Response, Inc., a provider of multichannel e-commerce, online marketing and order management solutions, announced that Brad Berg has joined DNA’s board of advisers. Berg has served almost 20 years as a Chief Financial Officer at both public and private companies.

May 2012 | electronicRETAILER

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Electronic Retailer - May 2012

Table of Contents for the Digital Edition of Electronic Retailer - May 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
From the Executive’s Desk
Cover Story Leading a Fitness Revolution
ERA’s in Your Corner on the Key Issues
10 Secrets to Slashing Production Costs
Guest Viewpoint
Teleservices
Creative
Legal
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - May 2012 - cover1
Electronic Retailer - May 2012 - cover2
Electronic Retailer - May 2012 - 3
Electronic Retailer - May 2012 - 4
Electronic Retailer - May 2012 - 5
Electronic Retailer - May 2012 - 6
Electronic Retailer - May 2012 - Calendar of Events
Electronic Retailer - May 2012 - Your Association, Your Bottom Line
Electronic Retailer - May 2012 - Industry Reports
Electronic Retailer - May 2012 - 10
Electronic Retailer - May 2012 - 11
Electronic Retailer - May 2012 - 12
Electronic Retailer - May 2012 - FTC Forum
Electronic Retailer - May 2012 - eMarketer Research
Electronic Retailer - May 2012 - 15
Electronic Retailer - May 2012 - IMS Retail Rankings
Electronic Retailer - May 2012 - 17
Electronic Retailer - May 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - May 2012 - 19
Electronic Retailer - May 2012 - From the Executive’s Desk
Electronic Retailer - May 2012 - 21
Electronic Retailer - May 2012 - Cover Story Leading a Fitness Revolution
Electronic Retailer - May 2012 - 23
Electronic Retailer - May 2012 - 24
Electronic Retailer - May 2012 - 25
Electronic Retailer - May 2012 - 26
Electronic Retailer - May 2012 - 27
Electronic Retailer - May 2012 - ERA’s in Your Corner on the Key Issues
Electronic Retailer - May 2012 - 29
Electronic Retailer - May 2012 - 30
Electronic Retailer - May 2012 - 31
Electronic Retailer - May 2012 - 10 Secrets to Slashing Production Costs
Electronic Retailer - May 2012 - 33
Electronic Retailer - May 2012 - 34
Electronic Retailer - May 2012 - Guest Viewpoint
Electronic Retailer - May 2012 - 36
Electronic Retailer - May 2012 - 37
Electronic Retailer - May 2012 - 38
Electronic Retailer - May 2012 - Teleservices
Electronic Retailer - May 2012 - Creative
Electronic Retailer - May 2012 - Legal
Electronic Retailer - May 2012 - Fulfillment
Electronic Retailer - May 2012 - 43
Electronic Retailer - May 2012 - Member Spotlight
Electronic Retailer - May 2012 - 45
Electronic Retailer - May 2012 - Advertiser Spotlight
Electronic Retailer - May 2012 - Advertiser Index
Electronic Retailer - May 2012 - Classifieds
Electronic Retailer - May 2012 - 49
Electronic Retailer - May 2012 - Rick Petry
Electronic Retailer - May 2012 - cover3
Electronic Retailer - May 2012 - cover4
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