Electronic Retailer - June 2011 - (Page 11)

Attendees Advocate on the Hill at 2011 ERA Government Affairs Fly-In WASHINGTON, D.C. – The first blast of summer heat reached the East Coast just in time to greet this year’s attendees for the 2011 Government Affairs Fly-In. But the weather wasn’t the only sizzling heat attendees experienced. The opening reception, held in the Washington Room at the exclusive SunTrust Headquarters, gave attendees a bird’s eye view of the White House, and early attendees saw a driveby from the vice presidential motorcade. The next day saw no letdown in excitement with Dr. Doug Holtz-Eakin leading off the day’s educational session. Holtz-Eakin, a former director of the Congressional Budget Office (CBO) and policy advisor to John McCain’s presidential campaign, walked attendees through the fiscal and budget issues facing the nation. Following Holtz-Eakin’s great presentation, attendees were treated to a panel titled “Protecting Your Bottom Line from Counterfeiting Bandits,” about an issue that has plagued the industry for years and has recently begun to accelerate as a threat to ERA’s membership. Jennifer Boger with the Office of Intellectual Property Rights in the U.S. Department of Commerce joined Rich Halverson, unit chief of the National Intellectual Property Rights Coordination Center, to discuss the current landscape. They explained current trends in counterfeiting, as well as the response the U.S. government has initiated to combat the invasion of counterfeit goods on U.S. shores. An ERA policy event would never be complete without hearing from our primary regulator, the Federal Trade Commission, on the latest in enforcement and trends in advertising practices. We were pleased to host Mary Engle, the FTC’s associate director of the Division of Advertising Practices, for a conversation with three of the leading minds in ad practices law: Jeff Knowles of Venable LLP, Linda Goldstein of Manatt, Phelps & Phillips and Barry Cutler of Baker Hostetler. The intensity of this jam-packed event was then turned up a notch in preparation for the team visits to the Hill. Bill McClellan of ERA, Bruce Mehlman of Mehlman Vogel Castagnetti Inc. and Barry Cutler of Baker Hosteter briefed attendees during lunch on the Streamlined Sales Tax and Privacy/Behavioral Advertising as prep for the team visits to the Hill. In all, attendees where broken down into 11 teams with representation from 15 states. ERA teams met with more than 50 offices and multiple members of Congress to advocate for you and the industry as a whole. A special thanks to our 95 attendees this year for taking the time and making the effort to help spread the important message of the great things electronic retailers do in the community, for the economy and as an industry. – Bill McClellan, ERA Vice President of Government Affairs Trust your campaign to the most experienced team in the business. > 175+ years of collective direct response experience within our senior team > Top industry talent in creative/production, media and campaign management > Fully integrated solutions including Long Form TV, Short Form TV, Digital 2011 ERA D2C Convention: Register Now Registration is now open for the 2011 ERA D2C Convention, Sept. 13-15 in Las Vegas, Nev. Visit www.d2cshow.org for registration information, including early bird discounts. As an added bonus, join ERA before July 1 and receive an All Access Pass to a domestic ERA conference,  including the 2011 ERA D2C Convention or The Great Ideas Summit 2012, Feb. 27-29 in Miami, Fla. Contact ERA Vice President of Membership Robin Greenspan at rgreenspan@retailing.org and visit www.retailing.org. 641-472-3800 (Midwest Corporate Office) 310-248-3972 (Western Regional Office – L.A.) solutions@hawthornedirect.com www.hawthornedirect.com 524157_Hawthorne.indd 1 June 2011 | electronicRETAILER 4/12/11 9:11:00 AM 11 http://www.hawthornedirect.com http://www.d2cshow.org http://www.retailing.org

Table of Contents for the Digital Edition of Electronic Retailer - June 2011

Electronic Retailer - June 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Evolution of a Global Business
UK Home Shopping Finds Its Niche
Guest Viewpoint
Brendan Condon Wants it All
Managing an Order from Start to Finish
Radio
Legal
Support Services
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - June 2011

Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page Cover1)
Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page Cover2)
Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page 3)
Electronic Retailer - June 2011 - Contents (Page 4)
Electronic Retailer - June 2011 - Contents (Page 5)
Electronic Retailer - June 2011 - Contents (Page 6)
Electronic Retailer - June 2011 - Calendar of Events (Page 7)
Electronic Retailer - June 2011 - Your Association, Your Bottom Line (Page 8)
Electronic Retailer - June 2011 - Your Association, Your Bottom Line (Page 9)
Electronic Retailer - June 2011 - Industry Reports (Page 10)
Electronic Retailer - June 2011 - Industry Reports (Page 11)
Electronic Retailer - June 2011 - Industry Reports (Page 12)
Electronic Retailer - June 2011 - Industry Reports (Page 13)
Electronic Retailer - June 2011 - FTC Forum (Page 14)
Electronic Retailer - June 2011 - FTC Forum (Page 15)
Electronic Retailer - June 2011 - eMarketer Research (Page 16)
Electronic Retailer - June 2011 - eMarketer Research (Page 17)
Electronic Retailer - June 2011 - IMS Retail Rankings (Page 18)
Electronic Retailer - June 2011 - IMS Retail Rankings (Page 19)
Electronic Retailer - June 2011 - Jordan Whitney’s Top Categories (Page 20)
Electronic Retailer - June 2011 - Jordan Whitney’s Top Categories (Page 21)
Electronic Retailer - June 2011 - Lockard & Wechsler’s Clearance & Price Index (Page 22)
Electronic Retailer - June 2011 - Lockard & Wechsler’s Clearance & Price Index (Page 23)
Electronic Retailer - June 2011 - Ask the Expert (Page 24)
Electronic Retailer - June 2011 - Ask the Expert (Page 25)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 26)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 27)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 28)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 29)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 30)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 31)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 32)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 33)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 34)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 35)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 36)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 37)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 38)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 39)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 40)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 41)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 42)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 43)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 44)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 45)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 46)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 47)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 48)
Electronic Retailer - June 2011 - Radio (Page 49)
Electronic Retailer - June 2011 - Legal (Page 50)
Electronic Retailer - June 2011 - Legal (Page 51)
Electronic Retailer - June 2011 - Support Services (Page 52)
Electronic Retailer - June 2011 - Support Services (Page 53)
Electronic Retailer - June 2011 - Fulfillment (Page 54)
Electronic Retailer - June 2011 - Fulfillment (Page 55)
Electronic Retailer - June 2011 - Member Spotlight (Page 56)
Electronic Retailer - June 2011 - Member Spotlight (Page 57)
Electronic Retailer - June 2011 - Advertiser Spotlight (Page 58)
Electronic Retailer - June 2011 - Advertiser Index (Page 59)
Electronic Retailer - June 2011 - Classifieds (Page 60)
Electronic Retailer - June 2011 - Classifieds (Page 61)
Electronic Retailer - June 2011 - Rick Petry (Page 62)
Electronic Retailer - June 2011 - Rick Petry (Page Cover3)
Electronic Retailer - June 2011 - Rick Petry (Page Cover4)
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