Electronic Retailer - June 2011 - 22

LOCKARD & WECHSLER CLEARANCE & PRICE INDEX

BY EDDIE WILDERS

The Price and Clearance Indices are based on an 18-week moving average, dating back to the first week of January 2011. The Index is calculated by dividing current week’s clearance percentage, or CPM, over the most recent 52-week average CPM. Trends are now compared to those of 2010.

CLEARANCE INDEX
As the summer rapidly approaches, clearance becomes more of a strain on advertisers. After a wide-open first week of the second quarter, those that followed dipped below those at the end of February and March. General advertisers continue to push through the sweeps period, taking any and all available inventory. National cable numbers for 120-second spots followed 2010 trends closely, as inventory remains limited but available. Spot TV and local cable have started showing signs of the political season; although, this year’s campaigns are expected to be light compared to the mid-term elections that created havoc in 2010. Network and syndication availability dried up with season finales and the final episodes of the Oprah show.

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electronicRETAILER | June 2011



Electronic Retailer - June 2011

Table of Contents for the Digital Edition of Electronic Retailer - June 2011

Electronic Retailer - June 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Evolution of a Global Business
UK Home Shopping Finds Its Niche
Guest Viewpoint
Brendan Condon Wants it All
Managing an Order from Start to Finish
Radio
Legal
Support Services
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - June 2011 - Electronic Retailer - June 2011
Electronic Retailer - June 2011 - Cover2
Electronic Retailer - June 2011 - 3
Electronic Retailer - June 2011 - Contents
Electronic Retailer - June 2011 - 5
Electronic Retailer - June 2011 - 6
Electronic Retailer - June 2011 - Calendar of Events
Electronic Retailer - June 2011 - Your Association, Your Bottom Line
Electronic Retailer - June 2011 - 9
Electronic Retailer - June 2011 - Industry Reports
Electronic Retailer - June 2011 - 11
Electronic Retailer - June 2011 - 12
Electronic Retailer - June 2011 - 13
Electronic Retailer - June 2011 - FTC Forum
Electronic Retailer - June 2011 - 15
Electronic Retailer - June 2011 - eMarketer Research
Electronic Retailer - June 2011 - 17
Electronic Retailer - June 2011 - IMS Retail Rankings
Electronic Retailer - June 2011 - 19
Electronic Retailer - June 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - June 2011 - 21
Electronic Retailer - June 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - June 2011 - 23
Electronic Retailer - June 2011 - Ask the Expert
Electronic Retailer - June 2011 - 25
Electronic Retailer - June 2011 - The Evolution of a Global Business
Electronic Retailer - June 2011 - 27
Electronic Retailer - June 2011 - 28
Electronic Retailer - June 2011 - 29
Electronic Retailer - June 2011 - 30
Electronic Retailer - June 2011 - 31
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche
Electronic Retailer - June 2011 - 33
Electronic Retailer - June 2011 - 34
Electronic Retailer - June 2011 - 35
Electronic Retailer - June 2011 - Guest Viewpoint
Electronic Retailer - June 2011 - 37
Electronic Retailer - June 2011 - 38
Electronic Retailer - June 2011 - 39
Electronic Retailer - June 2011 - Brendan Condon Wants it All
Electronic Retailer - June 2011 - 41
Electronic Retailer - June 2011 - 42
Electronic Retailer - June 2011 - 43
Electronic Retailer - June 2011 - Managing an Order from Start to Finish
Electronic Retailer - June 2011 - 45
Electronic Retailer - June 2011 - 46
Electronic Retailer - June 2011 - 47
Electronic Retailer - June 2011 - 48
Electronic Retailer - June 2011 - Radio
Electronic Retailer - June 2011 - Legal
Electronic Retailer - June 2011 - 51
Electronic Retailer - June 2011 - Support Services
Electronic Retailer - June 2011 - 53
Electronic Retailer - June 2011 - Fulfillment
Electronic Retailer - June 2011 - 55
Electronic Retailer - June 2011 - Member Spotlight
Electronic Retailer - June 2011 - 57
Electronic Retailer - June 2011 - Advertiser Spotlight
Electronic Retailer - June 2011 - Advertiser Index
Electronic Retailer - June 2011 - Classifieds
Electronic Retailer - June 2011 - 61
Electronic Retailer - June 2011 - Rick Petry
Electronic Retailer - June 2011 - Cover3
Electronic Retailer - June 2011 - Cover4
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