Electronic Retailer - June 2011 - (Page 31)

Although Thane has embraced other new media like social networking with some success, Tukulj says, “We’re firmly rooted in our belief that without television, we would not have a business such as the one that we have.” EXPERTS IN 3RD PARTY LOGISTICS “Those include products that came from U.S. marketers who already had success with them in that market or from people who have not had any success and they came to us to create the whole marketing message and run their products in and outside of the United States,” he says. “Honestly, the benefit to product owners is that we provide a turnkey solution for worldwide distribution, regardless if you’ve got a finished show or not.” In addition, Thane has a thriving home shopping business. The company owns and operates seven full-time home shopping channels. “These home shopping channels are primarily in the Middle East, where almost 90 percent of our media is through free-to-air 24-hour infomercial channels and have proven very successful,” he explains. In 2002, Thane acquired a home shopping channel in the United Kingdom, which exclusively runs direct response programming 24 hours a day. Across the pond, Thane has long-established relationships with QVC and HSN and other live shopping channels. Although Thane has embraced other new media like social networking with some success, Tukulj says, “We’re firmly rooted in our belief that without television, we would not have a business such as the one that we have. It’s very rare that somebody would seek you out on the internet unless they’ve seen your show on television.” A Revelation About Retail Although retail is a very relatively small part of the company’s overall marketing mix, Tukulj believes there’s a fantastic opportunity for growth. Despite being in more than 100 countries, Tukulj says his company sees its best opportunity for growth in non-television channels of distribution in its own vertically integrated markets. “Simply stated, it’s about retail wherever we have media,” he says. “We’ve been primarily a direct response company whose top line is driven by direct response sales, and we’ve been less focused on developing retail and non-television channels of distribution.” Thane products adorn the shelves of more than 53 major brick-and-mortar retailers, including Target, Bed Bath & Beyond, Walgreens, Dick’s Sporting Goods, Big 5 Sporting Goods, Olympia Sporting Goods, Academy Sporting Goods, Bon Ton, Fry’s, Shopko, Ross, Auchan, Cora, Leclerc France, El Corte Spain, Walmart Mexico, Sunborns Mex and many others. Tukulj notes that a key trend occurring in this industry is the business model changing over to a retail-support model. “I think that retail is going to become very important and international markets will begin to resemble what the U.S. market is today, which means that almost all successful DRTV products primarily run on television in order to support retail,” contends Tukulj. “That’s what we see as the major evolutionary step in the international business over the next couple of years, and we want to expand our own retail efforts. That’s our main focus for the next five years.” WAREHOUSING ORDER FULFILLMENT TRANSPORTATION We understand how important your customers are to you and how vital it is to ship your products to them quickly, accurately, and efficiently. CLIMATE-CONTROLLED storage facilities keep your valuable inventory secure. Our state-of-the-art INVENTORY MANAGEMENT SYSTEM ensures that your products are stocked, and your orders are tracked with comprehensive WEB REPORTING. CALL 866.773.7363 FOR YOUR FREE ESTIMATE EAST COAST / WEST COAST SPEXPRESS.COM 532568_SP.indd 1 June 2011 | electronicRETAILER 5/18/11 10:46:13 PM 31 http://www.spexpress.com

Table of Contents for the Digital Edition of Electronic Retailer - June 2011

Electronic Retailer - June 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Evolution of a Global Business
UK Home Shopping Finds Its Niche
Guest Viewpoint
Brendan Condon Wants it All
Managing an Order from Start to Finish
Radio
Legal
Support Services
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - June 2011

Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page Cover1)
Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page Cover2)
Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page 3)
Electronic Retailer - June 2011 - Contents (Page 4)
Electronic Retailer - June 2011 - Contents (Page 5)
Electronic Retailer - June 2011 - Contents (Page 6)
Electronic Retailer - June 2011 - Calendar of Events (Page 7)
Electronic Retailer - June 2011 - Your Association, Your Bottom Line (Page 8)
Electronic Retailer - June 2011 - Your Association, Your Bottom Line (Page 9)
Electronic Retailer - June 2011 - Industry Reports (Page 10)
Electronic Retailer - June 2011 - Industry Reports (Page 11)
Electronic Retailer - June 2011 - Industry Reports (Page 12)
Electronic Retailer - June 2011 - Industry Reports (Page 13)
Electronic Retailer - June 2011 - FTC Forum (Page 14)
Electronic Retailer - June 2011 - FTC Forum (Page 15)
Electronic Retailer - June 2011 - eMarketer Research (Page 16)
Electronic Retailer - June 2011 - eMarketer Research (Page 17)
Electronic Retailer - June 2011 - IMS Retail Rankings (Page 18)
Electronic Retailer - June 2011 - IMS Retail Rankings (Page 19)
Electronic Retailer - June 2011 - Jordan Whitney’s Top Categories (Page 20)
Electronic Retailer - June 2011 - Jordan Whitney’s Top Categories (Page 21)
Electronic Retailer - June 2011 - Lockard & Wechsler’s Clearance & Price Index (Page 22)
Electronic Retailer - June 2011 - Lockard & Wechsler’s Clearance & Price Index (Page 23)
Electronic Retailer - June 2011 - Ask the Expert (Page 24)
Electronic Retailer - June 2011 - Ask the Expert (Page 25)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 26)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 27)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 28)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 29)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 30)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 31)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 32)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 33)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 34)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 35)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 36)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 37)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 38)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 39)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 40)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 41)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 42)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 43)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 44)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 45)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 46)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 47)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 48)
Electronic Retailer - June 2011 - Radio (Page 49)
Electronic Retailer - June 2011 - Legal (Page 50)
Electronic Retailer - June 2011 - Legal (Page 51)
Electronic Retailer - June 2011 - Support Services (Page 52)
Electronic Retailer - June 2011 - Support Services (Page 53)
Electronic Retailer - June 2011 - Fulfillment (Page 54)
Electronic Retailer - June 2011 - Fulfillment (Page 55)
Electronic Retailer - June 2011 - Member Spotlight (Page 56)
Electronic Retailer - June 2011 - Member Spotlight (Page 57)
Electronic Retailer - June 2011 - Advertiser Spotlight (Page 58)
Electronic Retailer - June 2011 - Advertiser Index (Page 59)
Electronic Retailer - June 2011 - Classifieds (Page 60)
Electronic Retailer - June 2011 - Classifieds (Page 61)
Electronic Retailer - June 2011 - Rick Petry (Page 62)
Electronic Retailer - June 2011 - Rick Petry (Page Cover3)
Electronic Retailer - June 2011 - Rick Petry (Page Cover4)
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