Vol. 8, No. 6 | June 2011 CONTENTS 26 Thane International Inc. CEO Amir Tukulj believes the industry will move toward a retail-supported business model. DANIEL ALEXANDER tableof FEATURES 26 Cover Story The Evolution of a Global Business Thane International Inc. CEO Amir Tukulj talks about overcoming obstacles and making retail a primary objective. By Vitisia Paynich 32 UK Home Shopping Finds Its Niche Richard Burrell at QVC UK explains how the home shopping pioneer has embraced innovation and found new ways to sell. By Robert Logie DEPARTMENTS 7 Calendar of Events Upcoming Industry Events June through September Industry Reports ERA to Qualify Inventors for D2C at InventHelp’s INPEX Invention & New Product Exposition Member Spotlight Welcoming New ERA Members Advertiser Spotlight Highlighting This Month’s Advertisers Bulletin Board InfoCision Celebrates 15 Years in Austintown Community Advertiser Index Classifieds electronicRETAILER | June 2011 RESEARCH 16 eMarketer Research Internet Usage Trends in Europe IMS Retail Rankings The Top 25 Shows and Spots Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories Lockard & Wechsler’s Clearance & Price Index Index for 30, 60 and 120 Seconds 40 Brendan Condon Wants it All Can cost-per-action advertising become commonplace on television – and every other media platform? The new CEO of REVShare intends to find out. By Jack Gordon 10 18 20 56 44 Managing an Order From Start to Finish New technology helps agencies collect data that leads to successful campaigns and happy customers. By Jacqueline Renfrow 58 22 59 59 60 4