Electronic Retailer - June 2011 - 57

conferences and committees will give us the opportunity to meet with brand and business leaders and form relationships we hope will translate into future partnerships. I am certain that our planned active participation with ERA will expand our reach among clients and affiliates. I also believe it will help us continuously improve our multichannel performance-based initiatives by learning from other ERA members. – Daryl Colwell, VP, Business Development

Who:

What: Downpat Music was the first music company to score original music for infomercials dating back more than 20 years with the first weight loss infomercial for SyberVision Systems. Since then, Downpat has scored hundreds of infomercials that have aired more than 200,000 hours and have sold more than $1 billion in products on TV. We created the music soundtracks for Nordic Track, Quick ‘N Brite, OxiClean, Carelton Sheets, John Beck, The Juiceman and the George Foreman Grill, and more recently we scored DRTV spots and infomercials for big brand companies such as 3M, Procter and Gamble and Cuisinart. Finding the right music can often be a challenge for infomercial producers, and we make the process fast and easy all online by composing samples and alternates for you to choose from. Where: Danville, Calif. Web: www.downpatmusic.com Why ERA: “We are in a connected time right now with the internet, which enables us to deliver music with the push of a button directly to producers and marketers. Our new membership has made it possible to network with executive level ERA members and work with them online. This has opened up many new business opportunities for our company from coast to coast.” – Pat Rickey, CEO

supplying our clients with excellent opportunities, while providing extra cash for the media.  We have contacts across the country making us aware of such opportunities on a daily basis, and we have standing opportunities in most major markets. Where: Union, N.J. Why ERA: William Sullivan Advertising, a division of JL Media Group has built its company with ERA.  We have had great success building direct response TV clienteles radio campaigns. The ERA showcases our expertise and allowed us to network with some of the most powerful DRTV advertisers in the country. William Sullivan Advertising, a division of JL Media Group. looks forward to expanding its DR expertise into TV, internet and print over the next few years. – Bill Sullivan, Managing Director-Direct Response

THANK YOU

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Who:

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What: William Sullivan Advertising, a division of JL Media, is a proven resource with more than 25 years helping our client’s find success in direct response advertising. We do this by combining remnant radio, TV, print, internet and effective creative to deliver the optimal amount of sales for our clients. We have one of the largest “unwired networks” of media partners in the country with inventory available on a daily basis. When the media does not sell their entire inventory, they offer us that unsold time,

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Continued Success……

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Electronic Retailer - June 2011

Table of Contents for the Digital Edition of Electronic Retailer - June 2011
