Electronic Retailer - June 2011 - (Page 57)

conferences and committees will give us the opportunity to meet with brand and business leaders and form relationships we hope will translate into future partnerships. I am certain that our planned active participation with ERA will expand our reach among clients and affiliates. I also believe it will help us continuously improve our multichannel performance-based initiatives by learning from other ERA members. – Daryl Colwell, VP, Business Development Who: What: Downpat Music was the first music company to score original music for infomercials dating back more than 20 years with the first weight loss infomercial for SyberVision Systems. Since then, Downpat has scored hundreds of infomercials that have aired more than 200,000 hours and have sold more than $1 billion in products on TV. We created the music soundtracks for Nordic Track, Quick ‘N Brite, OxiClean, Carelton Sheets, John Beck, The Juiceman and the George Foreman Grill, and more recently we scored DRTV spots and infomercials for big brand companies such as 3M, Procter and Gamble and Cuisinart. Finding the right music can often be a challenge for infomercial producers, and we make the process fast and easy all online by composing samples and alternates for you to choose from. Where: Danville, Calif. Web: www.downpatmusic.com Why ERA: “We are in a connected time right now with the internet, which enables us to deliver music with the push of a button directly to producers and marketers. Our new membership has made it possible to network with executive level ERA members and work with them online. This has opened up many new business opportunities for our company from coast to coast.” – Pat Rickey, CEO supplying our clients with excellent opportunities, while providing extra cash for the media.  We have contacts across the country making us aware of such opportunities on a daily basis, and we have standing opportunities in most major markets. Where: Union, N.J. Why ERA: William Sullivan Advertising, a division of JL Media Group has built its company with ERA.  We have had great success building direct response TV clienteles radio campaigns. The ERA showcases our expertise and allowed us to network with some of the most powerful DRTV advertisers in the country. William Sullivan Advertising, a division of JL Media Group. looks forward to expanding its DR expertise into TV, internet and print over the next few years. – Bill Sullivan, Managing Director-Direct Response THANK YOU • • • • • • Who: • • • • • What: William Sullivan Advertising, a division of JL Media, is a proven resource with more than 25 years helping our client’s find success in direct response advertising. We do this by combining remnant radio, TV, print, internet and effective creative to deliver the optimal amount of sales for our clients. We have one of the largest “unwired networks” of media partners in the country with inventory available on a daily basis. When the media does not sell their entire inventory, they offer us that unsold time, H20 Mop H20 Mop Ultra Slim ‘n Lift Aire Slim ‘n Lift Supreme Slim ‘n Lift Supreme Comfort Slim ‘n Lift Silhouette Go Go Nails Derma Seta True Cover Steam Styler Klear Action Whitening Light • • • • • • • • • • • • Supreme Shaper Core Shaper Shirt Go Go Slippers Happy Hangwells Supreme Jeans Sudden Glow Swim ‘n Lift US Immigration Explained Twist ‘n Sculpt H20 Vac Melody Maxx Tobi Quick Steamer Continued Success…… 533779_monte.indd 1 June 2011 | electronicRETAILER 5/31/11 6:07:24 PM 57 http://www.montemedia.tv http://www.downpatmusic.com

Table of Contents for the Digital Edition of Electronic Retailer - June 2011

Electronic Retailer - June 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Evolution of a Global Business
UK Home Shopping Finds Its Niche
Guest Viewpoint
Brendan Condon Wants it All
Managing an Order from Start to Finish
Radio
Legal
Support Services
Fulfillment
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - June 2011

Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page Cover1)
Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page Cover2)
Electronic Retailer - June 2011 - Electronic Retailer - June 2011 (Page 3)
Electronic Retailer - June 2011 - Contents (Page 4)
Electronic Retailer - June 2011 - Contents (Page 5)
Electronic Retailer - June 2011 - Contents (Page 6)
Electronic Retailer - June 2011 - Calendar of Events (Page 7)
Electronic Retailer - June 2011 - Your Association, Your Bottom Line (Page 8)
Electronic Retailer - June 2011 - Your Association, Your Bottom Line (Page 9)
Electronic Retailer - June 2011 - Industry Reports (Page 10)
Electronic Retailer - June 2011 - Industry Reports (Page 11)
Electronic Retailer - June 2011 - Industry Reports (Page 12)
Electronic Retailer - June 2011 - Industry Reports (Page 13)
Electronic Retailer - June 2011 - FTC Forum (Page 14)
Electronic Retailer - June 2011 - FTC Forum (Page 15)
Electronic Retailer - June 2011 - eMarketer Research (Page 16)
Electronic Retailer - June 2011 - eMarketer Research (Page 17)
Electronic Retailer - June 2011 - IMS Retail Rankings (Page 18)
Electronic Retailer - June 2011 - IMS Retail Rankings (Page 19)
Electronic Retailer - June 2011 - Jordan Whitney’s Top Categories (Page 20)
Electronic Retailer - June 2011 - Jordan Whitney’s Top Categories (Page 21)
Electronic Retailer - June 2011 - Lockard & Wechsler’s Clearance & Price Index (Page 22)
Electronic Retailer - June 2011 - Lockard & Wechsler’s Clearance & Price Index (Page 23)
Electronic Retailer - June 2011 - Ask the Expert (Page 24)
Electronic Retailer - June 2011 - Ask the Expert (Page 25)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 26)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 27)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 28)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 29)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 30)
Electronic Retailer - June 2011 - The Evolution of a Global Business (Page 31)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 32)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 33)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 34)
Electronic Retailer - June 2011 - UK Home Shopping Finds Its Niche (Page 35)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 36)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 37)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 38)
Electronic Retailer - June 2011 - Guest Viewpoint (Page 39)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 40)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 41)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 42)
Electronic Retailer - June 2011 - Brendan Condon Wants it All (Page 43)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 44)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 45)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 46)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 47)
Electronic Retailer - June 2011 - Managing an Order from Start to Finish (Page 48)
Electronic Retailer - June 2011 - Radio (Page 49)
Electronic Retailer - June 2011 - Legal (Page 50)
Electronic Retailer - June 2011 - Legal (Page 51)
Electronic Retailer - June 2011 - Support Services (Page 52)
Electronic Retailer - June 2011 - Support Services (Page 53)
Electronic Retailer - June 2011 - Fulfillment (Page 54)
Electronic Retailer - June 2011 - Fulfillment (Page 55)
Electronic Retailer - June 2011 - Member Spotlight (Page 56)
Electronic Retailer - June 2011 - Member Spotlight (Page 57)
Electronic Retailer - June 2011 - Advertiser Spotlight (Page 58)
Electronic Retailer - June 2011 - Advertiser Index (Page 59)
Electronic Retailer - June 2011 - Classifieds (Page 60)
Electronic Retailer - June 2011 - Classifieds (Page 61)
Electronic Retailer - June 2011 - Rick Petry (Page 62)
Electronic Retailer - June 2011 - Rick Petry (Page Cover3)
Electronic Retailer - June 2011 - Rick Petry (Page Cover4)
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