Electronic Retailer - June 2012 - 12

INDUSTRY REPORTS
confusion as to the source of ads among internet users when trademarks were used in the title or text of ads. The reversal of the functionality doctrine in this case breathes new life into the hunt for brand protection in keyword advertising, but the battle is far from over. The case is now remanded to the trial court for further proceedings, where the parties will continue to wage war over keyword advertising. To read a more detailed discussion of the case, visit Venable.com. his studies and the various jobs he worked to pay his college tuition. After college, Renker used savings to found the Guthy-Renker Corporation, one of the world’s largest direct response marketing companies. The company has broadened its focus into every area of electronic and digital retailing and distributes its products in 60 countries throughout the world. “My parents were the first to show me that with perseverance and faith, success can be achieved. I am humbled to have my name be part of such an elite organization like the Horatio Alger Association of Distinguished Americans and use my person and professional history as a blueprint to help others achieve their dreams,” Renker said. In addition to Renker’s success as a marketing professional and entrepreneur, he is also a philanthropist. Renker serves on the board of directors and is vice chairman of the Eisenhower Medical Center in Rancho Mirage, Calif. He is chairman emeritus of the Annenberg Center for Health Sciences and chairman emeritus of ERA.

Greg Renker Honored with Horatio Alger Award
LOS ANGELES, Calif. – Greg Renker, co-founder a nd co-cha irma n of Guthy-Renker, was recently awarded the prestigious Horatio Alger Award by the Horatio Alger Association of Distinguished Americans. The award is given to outstanding individuals who, despite facing adversity early in their lives, have overcome challenges to attain success. Renker learned the value of adaptability and hard work at a young age. The nature of his father’s work caused Greg and his eight siblings to move frequently, forcing them to adjust to new environments everywhere they went. As a teenager, Renker began to work while attending school. He developed a strong work ethic and voracious appetite for learning that would balance

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Electronic Retailer - June 2012

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