Vol. 9, No. 6 | June 2012 CONTENTS FEATURES 24 Cover Story tableof Thinking Outside the Box 24 Alan Gershenhorn says UPS is a leading provider of retail solutions for both traditional e-tailers and brick-and-mortar retailers operating an e-commerce business. UPS Chief Strategy, Sales and Marketing Officer Alan Gershenhorn on elevating the customer experience and streamlining shipping and logistics services around the globe. By Vitisia Paynich 30 DRTV’s New Best Practices While the basic elements of a profitable DRTV campaign remain the same, marketers who capitalize on the industry’s new best practices, including online and social media, could reach a new level of success. By Sarah Sain DEPARTMENTS 7 Calendar of Events Upcoming Industry Events June through October Industry Reports 2012 Hong Kong Seminar Opens the Door to Business in Asia Member Spotlight Advertiser Spotlight Highlighting This Month’s Advertisers Bulletin Board Advertiser Index Classifieds RESEARCH 14 eMarketer Research U.S. Retail E-Commerce Forecast: Entering the Age of Omnichannel Retailing IMS Retail Rankings The Top 25 Shows and Spots Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories 10 16 34 It’s Time to Think Differently about Payment Processing Consumers are after more targeted and more relevant interactions with the brands they do business with, and with payments intelligence, your company can offer them just what they want. By Sayid Shabeer 48 50 18 51 51 52 4 electronicRETAILER | June 2012