Electronic Retailer - July 2011 - 14

EMARKETER RESEARCH

Marketers Get Smart to Smartphones
Momentum in the mobile device market has swung in favor of smartphones, led by the allure of Apple’s iPhone and the legion of now-viable competitors it has spawned. eMarketer projects U.S. smartphone users will reach 73.3 million by the end of 2011, representing 31 percent of the total mobile user population. Although they still constitute a minority of mobile users, smartphone owners command the majority of marketers’ attention. The explanation boils down to how smartphone owners use their devices. Simply put, they do more of everything than their counterparts with feature phones: messaging, gaming, listening to music, watching videos, social networking, shopping, using apps and browsing the web.

U.S. Smartphone Users, 2009-2015 (millions and % change)
101.5 (8.6%) 109.5 (7.9%)

73.3 (21.9%) 60.2 (48.9%) 40.4 (46.6%)

84.4 (15.1%)

93.4 (10.7%)

2009

2010

2011

2012

2013

2014

2015

Note: Individuals of any age who use a smartphone at least once per month. Source: eMarketer, December 2010

U.S. Smartphone User Share, by Operating System, 2009-2012 (% of total)
5% 6% 19% 4% 11% 30% 38% 28% 24% 31% 3% 2% 13% 25% 2% 2% 13% 23% 1%

6% 26%

28%

30%

30%

2009 Apple Android

2010 RIM

2011 Microsoft Palm

2012 Other

Note: Individuals of any age who use a smartphone at least once per month; numbers may not add up to 100 percent due to rounding. Source: eMarketer, January 2011

14

electronicRETAILER | July 2011



Electronic Retailer - July 2011

Table of Contents for the Digital Edition of Electronic Retailer - July 2011

Electronic Retailer - July 2011
Table of Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Say Yes! Yes! To no!no!
Beauty Trends to Embrace – and Those to Avoid
Let the Data Do the Driving
Take the Right Route
Choose Your Team Wisely to Avoid Partners in Crime
Radio
Legal
Fulfillment
DRTV
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - July 2011 - Electronic Retailer - July 2011
Electronic Retailer - July 2011 - Cover2
Electronic Retailer - July 2011 - 3
Electronic Retailer - July 2011 - Table of Contents
Electronic Retailer - July 2011 - 5
Electronic Retailer - July 2011 - 6
Electronic Retailer - July 2011 - Calendar of Events
Electronic Retailer - July 2011 - Your Association, Your Bottom Line
Electronic Retailer - July 2011 - Industry Reports
Electronic Retailer - July 2011 - 10
Electronic Retailer - July 2011 - 11
Electronic Retailer - July 2011 - FTC Forum
Electronic Retailer - July 2011 - 13
Electronic Retailer - July 2011 - eMarketer Research
Electronic Retailer - July 2011 - 15
Electronic Retailer - July 2011 - IMS Retail Rankings
Electronic Retailer - July 2011 - 17
Electronic Retailer - July 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - July 2011 - 19
Electronic Retailer - July 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - July 2011 - 21
Electronic Retailer - July 2011 - Say Yes! Yes! To no!no!
Electronic Retailer - July 2011 - 23
Electronic Retailer - July 2011 - 24
Electronic Retailer - July 2011 - 25
Electronic Retailer - July 2011 - 26
Electronic Retailer - July 2011 - 27
Electronic Retailer - July 2011 - Beauty Trends to Embrace – and Those to Avoid
Electronic Retailer - July 2011 - 29
Electronic Retailer - July 2011 - Let the Data Do the Driving
Electronic Retailer - July 2011 - 31
Electronic Retailer - July 2011 - 32
Electronic Retailer - July 2011 - 33
Electronic Retailer - July 2011 - Take the Right Route
Electronic Retailer - July 2011 - 35
Electronic Retailer - July 2011 - Choose Your Team Wisely to Avoid Partners in Crime
Electronic Retailer - July 2011 - 37
Electronic Retailer - July 2011 - Radio
Electronic Retailer - July 2011 - 39
Electronic Retailer - July 2011 - Legal
Electronic Retailer - July 2011 - 41
Electronic Retailer - July 2011 - 42
Electronic Retailer - July 2011 - Fulfillment
Electronic Retailer - July 2011 - 44
Electronic Retailer - July 2011 - DRTV
Electronic Retailer - July 2011 - 46
Electronic Retailer - July 2011 - 47
Electronic Retailer - July 2011 - Member Spotlight
Electronic Retailer - July 2011 - 49
Electronic Retailer - July 2011 - Advertiser Spotlight
Electronic Retailer - July 2011 - Advertiser Index
Electronic Retailer - July 2011 - Classifieds
Electronic Retailer - July 2011 - 53
Electronic Retailer - July 2011 - Rick Petry
Electronic Retailer - July 2011 - Cover3
Electronic Retailer - July 2011 - Cover4
https://www.nxtbookmedia.com