Electronic Retailer - July 2011 - 15

U.S. Smartphone and Total Mobile Phone Subscribers, by Age, September 2010 (% of total)
Smartphone 7% 17% Total mobile phone 8% 13% 13-17 18-24

28%

23%

15% 7% 4%

18% 25-34

18% 35-44

18% 45-54

12% 55-64

13% 65+

Note: Three-month average for period ending September 2010; numbers may not add up to 100 percent due to rounding. Source: comScore MobiLens as cited in company blog, Nov. 1, 2010

U.S. Smartphone Owners, by Income, Q1 2010 (% of total)
<$15K 6% <$15K $15K-$35K 4% 9% $35K$50K 9% $100K+ 40% $50K-$75K 20% $75K$100K 18%

$100K+ 28%

$15K-$35K 17% $35K-$50K 13% $50K-$75K 21%

$75K$100K 15%

Android
<$15K 4%

Apple iPhone

$100K+ 34%

$15K$35K 13% $35K$50K 12% $50K-$75K 20%

$75K$100K 17%

Note: Android OS n=821; Apple iPhone OS n=2,907; all smartphones n=10,161 Source: The Nielsen Company as cited in company blog, June 4, 2010

All smartphones

Smartphone Activities of U.S. Smartphone Owners*, October 2010 (% of respondents)
Check email Browse the web Use apps Chat or instant message Participate on social media Play games Listen/download music Watch videos 11% Read books 41% 38% 52% 59% 59% 89% 80% 77%

Note: At least one per week; *who watch local news 2+ times per week. Source: Frank N. Magid Associates, Inc., “Local News Advertising Positioning Opportunities,” Nov. 1, 2010

July 2011 | electronicRETAILER

15



Electronic Retailer - July 2011

Table of Contents for the Digital Edition of Electronic Retailer - July 2011

Electronic Retailer - July 2011
Table of Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Say Yes! Yes! To no!no!
Beauty Trends to Embrace – and Those to Avoid
Let the Data Do the Driving
Take the Right Route
Choose Your Team Wisely to Avoid Partners in Crime
Radio
Legal
Fulfillment
DRTV
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - July 2011 - Electronic Retailer - July 2011
Electronic Retailer - July 2011 - Cover2
Electronic Retailer - July 2011 - 3
Electronic Retailer - July 2011 - Table of Contents
Electronic Retailer - July 2011 - 5
Electronic Retailer - July 2011 - 6
Electronic Retailer - July 2011 - Calendar of Events
Electronic Retailer - July 2011 - Your Association, Your Bottom Line
Electronic Retailer - July 2011 - Industry Reports
Electronic Retailer - July 2011 - 10
Electronic Retailer - July 2011 - 11
Electronic Retailer - July 2011 - FTC Forum
Electronic Retailer - July 2011 - 13
Electronic Retailer - July 2011 - eMarketer Research
Electronic Retailer - July 2011 - 15
Electronic Retailer - July 2011 - IMS Retail Rankings
Electronic Retailer - July 2011 - 17
Electronic Retailer - July 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - July 2011 - 19
Electronic Retailer - July 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - July 2011 - 21
Electronic Retailer - July 2011 - Say Yes! Yes! To no!no!
Electronic Retailer - July 2011 - 23
Electronic Retailer - July 2011 - 24
Electronic Retailer - July 2011 - 25
Electronic Retailer - July 2011 - 26
Electronic Retailer - July 2011 - 27
Electronic Retailer - July 2011 - Beauty Trends to Embrace – and Those to Avoid
Electronic Retailer - July 2011 - 29
Electronic Retailer - July 2011 - Let the Data Do the Driving
Electronic Retailer - July 2011 - 31
Electronic Retailer - July 2011 - 32
Electronic Retailer - July 2011 - 33
Electronic Retailer - July 2011 - Take the Right Route
Electronic Retailer - July 2011 - 35
Electronic Retailer - July 2011 - Choose Your Team Wisely to Avoid Partners in Crime
Electronic Retailer - July 2011 - 37
Electronic Retailer - July 2011 - Radio
Electronic Retailer - July 2011 - 39
Electronic Retailer - July 2011 - Legal
Electronic Retailer - July 2011 - 41
Electronic Retailer - July 2011 - 42
Electronic Retailer - July 2011 - Fulfillment
Electronic Retailer - July 2011 - 44
Electronic Retailer - July 2011 - DRTV
Electronic Retailer - July 2011 - 46
Electronic Retailer - July 2011 - 47
Electronic Retailer - July 2011 - Member Spotlight
Electronic Retailer - July 2011 - 49
Electronic Retailer - July 2011 - Advertiser Spotlight
Electronic Retailer - July 2011 - Advertiser Index
Electronic Retailer - July 2011 - Classifieds
Electronic Retailer - July 2011 - 53
Electronic Retailer - July 2011 - Rick Petry
Electronic Retailer - July 2011 - Cover3
Electronic Retailer - July 2011 - Cover4
https://www.nxtbookmedia.com