Vol. 8, No. 7 | July 2011 CONTENTS 22 Dolev Rafaeli is the president and CEO of Radiancy. tableof FEATURES 22 Cover Story Say Yes! Yes! To no!no! Radiancy Inc. President and CEO Dr. Dolev Rafaeli on the record about bringing low-cost, innovative technology to the masses By Vitisia Paynich ROGER HAGADONE 28 Beauty Trends to Embrace – and Those to Avoid Today’s winning products have natural and exotic ingredients, help consumers multitask and are often doctor-approved By Geraldine Newman DEPARTMENTS 7 Calendar of Events Upcoming Industry Events July through October Industry Reports TV Goods to Revolutionize Home Shopping, Starting with AsSeenonTV.com Member Spotlight Welcoming New ERA Members Advertiser Spotlight Highlighting This Month’s Advertisers Bulletin Board Thane Direct Establishes Thane Deutschland GMBH Advertiser Index Classifieds RESEARCH 14 eMarketer Research Marketers Get Smart to Smartphones IMS Retail Rankings The Top 25 Shows and Spots Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories Lockard & Wechsler’s Clearance & Price Index Index for 30, 60 and 120 Seconds 30 Let the Data Do the Driving In the world of e-commerce site optimization and testing, the question isn’t so much what’s new as what’s next? By Jack Gordon 9 16 18 48 34 Take the Right Route How InfoCision was able to increase direct response sales conversions with targeted call routing By Ken Dawson 20 50 51 36 Choose Your Team Wisely to Avoid Partners in Crime Counterfeiting and piracy is a very real risk that you can lessen if you have the right partners By Steven Feinberg 51 52 4 electronicRETAILER | July 2011