Electronic Retailer - July 2011 - 49

us to share that news; without being a member of ERA, we wouldn’t have that opportunity.” – Bob DeCecco, Chairman & CEO, Infusion Brands International, Inc.

Who:

What: Listen Up Espanol (LUE) was founded in 2006 to reach U.S. Hispanics as a call center specializing specifically in Spanish language. In under three years, the company went from $0 to more than $15 million in revenues and made No. 27 on Inc. 500’s fastest growing private companies in America, No. 1 in the business products & services category. Today LUE is living and breathing its core purpose of “Delivering Awesomeness”! LUE is pioneering the way communication exists between marketers and Hispanic and Latino customers across all channels. We create innovative solutions that make us “top of mind” when people look to communicate with the Spanish speaking market across all media channels. From technology to transparency to creativity and innovation, LUE kicks serious ass! Where: Portland, Maine Web: www.listenupespanol.com Why ERA: “Listen Up Espanol supports the ERA because the ERA is a organization that offers our business methods to help us develop and grow while saving time and money – such as lobbying and legal support in Washington DC and awesome networking opportunities.” – Craig Handley, founder and CEO

generates immediate sales or leads, without the traditional “yell and sell” direct response approach. They bring selling to a new creative level. Avalanche has produced hundreds of commercials and infomercials in the health and wellness, beauty, house and home and financial/services categories in both English and Spanish languages. Avalanche is the industry leader in alternate length formats, which include 5- and 3-minute DRTV productions. With a track record of unprecedented success for their clients, both short- and long-form DRTV appearing in the Top 50 in the IMS rankings for the past several years, Avalanche specializes in effective advertising that makes the phones ring. Where: New York, N.Y. Web: www.avalanchecreative.tv Why ERA: “ERA is the one industry organization that supports and nourishes us and cares about our business. ERA is the only organization that we’ve ever belonged to where there is outreach to new and long standing members alike to help us take advantage of all ERA has to offer, from education to research to networking and public relations.” – Ava Seavy, Queen Bee

Who:

What: Avalanche Creative Services, Inc. is a full-service ROI advertising creative and production company specializing in branded long- and short-form direct response television, radio, print and digital. Most of our team hails from Madison Avenue roots, and we excel in creating a mainstream look with compelling immediacy to buy. Avalanche is the world’s first Projency™, a unique agency/production company dedicated to direct response advertising that cuts through the clutter and
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July 2011 | electronicRETAILER

Electronic Retailer - July 2011

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