Electronic Retailer - July 2011 - 7
CALENDAR
JULY 2011 | VOLUME 8 • NUMBER 7
Electronic Retailing Association 2000 North 14th Street, Suite 300 Arlington, VA 22201 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 703-841-8290 www.retailing.org info@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Membership: Robin Greenspan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Layout and Design: Barry Senyk Photography: Roger Hagadone Marketing: Kaydee Currie Ad Creation: Elaine Connell Editorial Intern: Laura Bradley Contributing Writers: Steven Feinberg, Jack Gordon, Geraldine Newman, Vitisia Paynich Contributing Columnists: Ken Dawson, Lesley Fair, Gary Latz, Rick Petry, Greg Sater, Marla Theodore, Robert Yallen Editorial Submissions Send press releases and other data to ssain@naylor.com ADVERTISING Publisher | Richard Fischer rfischer@naylor.com | (415) 729-9258 Director, National Accounts | Melissa Zawada melissaz@naylor.com | (352) 333-3407 Senior Account Representative | Gina Mullins-Cohen (949) 489-5501 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 John O’Neil joneil@naylor.com | (770) 810-6959 Scott Pauquette spauquette@naylor.com | (352) 333-3446 Jamie Williams jwilliams@naylor.com | (352) 333-3393 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Mal Karlin, Karlin+Pimsler Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Kathi Moore, Engagem3nt Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published July 2011 ERA-M0711/5950
JULY-OCTOBER 2011 INDUSTRY EVENTS
July 20-22
Direct Marketing Association of Washington 6th Annual Bridge to Integrated Marketing Conference Gaylord National Harbor National Harbor, Md. For more information, visit www.dmaw.org/events/bridge-conference/ OMS 2001 International Tour – Chicago Chicago Marriott Downtown Chicago, Ill. For more information, visit http://www.onlinemarketingsummit.com/2011-chicago LiveClicker 2011 Video Commerce Summit San Francisco, Calif. For more information, visit www.videocommercesummit.com ERA/DMCNY Networking Happy Hour Presented by ERA 6:30 p.m. Hurley’s, between West 48th Street and Broadway, 3rd Floor New York, N.Y. For more information, see www.retailing.org eTail Boston Sheraton Boston Hotel Boston, Mass. For more information, visit www.wbresearch.com/etailusaeast Affiliate Summit East 2011 Hilton New York New York, N.Y. For more information, visit www.affiliatesummit.com Shop.org Annual Summit Boston Convention & Exhibition Center Boston, Mass. For more information, visit www.shop.org/web/guest/events 2011 ERA D2C Convention Presented by ERA Wynn Las Vegas Las Vegas, Nev. For more information, visit www.d2cshow.org NAB Radio Show Hyatt Regency Chicago Chicago, Ill. For more information, visit www.radioshowweb.com DMA: 2011 Conference & Exhibition Boston Convention and Exhibition Center Boston, Mass. For more information, visit www.dma11.org eMetrics Marketing Optimization Summit Hilton New York New York, N.Y. For more information, visit www.emetrics.org
July 25-27
Aug. 1-2 Aug. 4
Aug. 8-11 Aug. 21-23 Sept. 12-14 Sept. 13-15
Sept. 14-16 Oct. 1-6 Oct. 17-21
Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change. July 2011 | electronicRETAILER
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Electronic Retailer - July 2011
Table of Contents for the Digital Edition of Electronic Retailer - July 2011
Electronic Retailer - July 2011
Table of Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Say Yes! Yes! To no!no!
Beauty Trends to Embrace – and Those to Avoid
Let the Data Do the Driving
Take the Right Route
Choose Your Team Wisely to Avoid Partners in Crime
Radio
Legal
Fulfillment
DRTV
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - July 2011 - Electronic Retailer - July 2011
Electronic Retailer - July 2011 - Cover2
Electronic Retailer - July 2011 - 3
Electronic Retailer - July 2011 - Table of Contents
Electronic Retailer - July 2011 - 5
Electronic Retailer - July 2011 - 6
Electronic Retailer - July 2011 - Calendar of Events
Electronic Retailer - July 2011 - Your Association, Your Bottom Line
Electronic Retailer - July 2011 - Industry Reports
Electronic Retailer - July 2011 - 10
Electronic Retailer - July 2011 - 11
Electronic Retailer - July 2011 - FTC Forum
Electronic Retailer - July 2011 - 13
Electronic Retailer - July 2011 - eMarketer Research
Electronic Retailer - July 2011 - 15
Electronic Retailer - July 2011 - IMS Retail Rankings
Electronic Retailer - July 2011 - 17
Electronic Retailer - July 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - July 2011 - 19
Electronic Retailer - July 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - July 2011 - 21
Electronic Retailer - July 2011 - Say Yes! Yes! To no!no!
Electronic Retailer - July 2011 - 23
Electronic Retailer - July 2011 - 24
Electronic Retailer - July 2011 - 25
Electronic Retailer - July 2011 - 26
Electronic Retailer - July 2011 - 27
Electronic Retailer - July 2011 - Beauty Trends to Embrace – and Those to Avoid
Electronic Retailer - July 2011 - 29
Electronic Retailer - July 2011 - Let the Data Do the Driving
Electronic Retailer - July 2011 - 31
Electronic Retailer - July 2011 - 32
Electronic Retailer - July 2011 - 33
Electronic Retailer - July 2011 - Take the Right Route
Electronic Retailer - July 2011 - 35
Electronic Retailer - July 2011 - Choose Your Team Wisely to Avoid Partners in Crime
Electronic Retailer - July 2011 - 37
Electronic Retailer - July 2011 - Radio
Electronic Retailer - July 2011 - 39
Electronic Retailer - July 2011 - Legal
Electronic Retailer - July 2011 - 41
Electronic Retailer - July 2011 - 42
Electronic Retailer - July 2011 - Fulfillment
Electronic Retailer - July 2011 - 44
Electronic Retailer - July 2011 - DRTV
Electronic Retailer - July 2011 - 46
Electronic Retailer - July 2011 - 47
Electronic Retailer - July 2011 - Member Spotlight
Electronic Retailer - July 2011 - 49
Electronic Retailer - July 2011 - Advertiser Spotlight
Electronic Retailer - July 2011 - Advertiser Index
Electronic Retailer - July 2011 - Classifieds
Electronic Retailer - July 2011 - 53
Electronic Retailer - July 2011 - Rick Petry
Electronic Retailer - July 2011 - Cover3
Electronic Retailer - July 2011 - Cover4
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