Electronic Retailer - July 2012 - 12

INDUSTRY REPORTS
is celebrating 25 years of client success and partnership with a brand campaign that highlights its longtime focus on securing the best possible media for its clients at the most competitive price. The new campaign is also designed to appeal to consumer retail brands considering the DR space for the first time. The campaign includes a new office location and expansion, strengthened sales and marketing tools, fresh new logo and a website that provides easy access to case studies and agency information. The new tagline – “Buying Media that Sells” – reflects the straightforward and direct business philosophy on which the agency was established and will continue to build on in the future. “We’ve flown under the radar for the past 25 years with everyone except our clients and media partners,” says founder Jim Balitsos. “We want to pause for a moment to celebrate the success we share with them, along with industry colleagues, our employees and friends. To commemorate the company’s 25 years of success, Diray held a star-studded gala on top of the Gansevoort Hotel Rooftop on June 7 in New York City. The gala brought together Diray’s customers and partners and some of the biggest and brightest in the DR industry to celebrate more than two and a half decades of successful partnerships.

Register Today for the 2012 ERA D2C Convention
Register now for the 2012 ERA D2C Convention on September 11-13, 2012 at the Wynn Las Vegas. Members who register before September 9 can save $200 off the price of an All Access Pass, which includes access to the Show Floor, exhibitor suites, networking lunches and the Meet & Greet Lounge, as well as the Keynote Presentation, valuable networking receptions and education sessions. Learn more about the 2012 ERA D2C Convention at www.D2Cshow.org.

Read More Expert Advice at ElectronicRetailerMag.com
The latest editions of Electronic Retailer are available in our digital format at electronicretailermag.com. The new site also includes web exclusive columns on a variety of direct-to-consumer topics and trends written by the industry’s leading experts. Plus, browse back issues of the magazine, all online and at your fingertips. The digital magazine format is available as well via your smartphone or iPad and has a host of interactive features, including offline download, bookmarking and sending of pages to social networking sites.

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Electronic Retailer - July 2012

Table of Contents for the Digital Edition of Electronic Retailer - July 2012