Electronic Retailer - July 2012 - 15

U.S. Smartphone Social Network Users, 2010-2014 (millions, % of population and % of smartphone users)
104.1 89.1 74.7 55.9 52.0% 60.0% 32.5 27.9% 32.3% 64.5% 64.8% 66.0%

17.8% 10.5%
Note: smartphone users of any age who use a social network site via smartphone through a mobile browser or application at least once per month Source: eMarketer, April 2012

23.6% 2012

2010

2011

2013 % of population

2014

Smartphone social network users % of smartphone users

Stage in Which U.S. Smartphone Owners Use Their Phones to Aid in Shopping, February 2012
(% of respondents)
Uses smartphone to aid in shopping Before arriving at the store Store or aisle —In the store, but not in the aisle where the product is sold —In the aisle where the product is sold After leaving the store 81% 57% 38% 44% 23% Total smartphone owners 54% 38% 25% 29% 15%

Source: Leo J. Shapiro & Associates (LJS), “How Smartphones Are Helping Create a New Generation of ‘Smart Shoppers’,” March 23, 2012

Activities Conducted by U.S. Hispanic Smartphone Users on Their Smartphones While Shopping In-Store, January 2012 (% of respondents)
Searched for a lower price 62.2% Visited the website of the store 60.8% Looked up the store's specials or sales 58.4% Scanned a product barcode/QR code 42.4% Used a coupon delivered on my smartphone 38.0% Searched for product reviews/recommendations 37.6%
Note: n=500 from Los Angeles only Source: Sensis and White Horse, “Hispanic In-Store Mobile Experience,” April 10, 2012

Used the retail store's own mobile app 32.2%

July 2012 | electronicRETAILER

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Electronic Retailer - July 2012

Table of Contents for the Digital Edition of Electronic Retailer - July 2012

Calendar of Events
Your Association Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
From the Executive's Desk
Cover Story: Could You Sell Like Amazon?
Counterfeiting: Why We Should Care and What We Can Do
All Media Are Not Created Equal
Guest Viewpoint
Inventor's Corner
Retail
Fulfillment
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - July 2012 - cover1
Electronic Retailer - July 2012 - cover2
Electronic Retailer - July 2012 - 3
Electronic Retailer - July 2012 - 4
Electronic Retailer - July 2012 - 5
Electronic Retailer - July 2012 - 6
Electronic Retailer - July 2012 - Calendar of Events
Electronic Retailer - July 2012 - Your Association Your Bottom Line
Electronic Retailer - July 2012 - Industry Reports
Electronic Retailer - July 2012 - 10
Electronic Retailer - July 2012 - 11
Electronic Retailer - July 2012 - 12
Electronic Retailer - July 2012 - FTC Forum
Electronic Retailer - July 2012 - eMarketer Research
Electronic Retailer - July 2012 - 15
Electronic Retailer - July 2012 - IMS Retail Rankings
Electronic Retailer - July 2012 - 17
Electronic Retailer - July 2012 - Jordan Whitney's Top Categories
Electronic Retailer - July 2012 - 19
Electronic Retailer - July 2012 - 20
Electronic Retailer - July 2012 - From the Executive's Desk
Electronic Retailer - July 2012 - Cover Story: Could You Sell Like Amazon?
Electronic Retailer - July 2012 - 23
Electronic Retailer - July 2012 - 24
Electronic Retailer - July 2012 - 25
Electronic Retailer - July 2012 - Counterfeiting: Why We Should Care and What We Can Do
Electronic Retailer - July 2012 - 27
Electronic Retailer - July 2012 - 28
Electronic Retailer - July 2012 - 29
Electronic Retailer - July 2012 - All Media Are Not Created Equal
Electronic Retailer - July 2012 - 31
Electronic Retailer - July 2012 - 32
Electronic Retailer - July 2012 - 33
Electronic Retailer - July 2012 - 34
Electronic Retailer - July 2012 - 35
Electronic Retailer - July 2012 - Guest Viewpoint
Electronic Retailer - July 2012 - 37
Electronic Retailer - July 2012 - Inventor's Corner
Electronic Retailer - July 2012 - Retail
Electronic Retailer - July 2012 - Fulfillment
Electronic Retailer - July 2012 - Legal
Electronic Retailer - July 2012 - Advertiser Spotlight
Electronic Retailer - July 2012 - Advertiser Index
Electronic Retailer - July 2012 - Classifieds
Electronic Retailer - July 2012 - 45
Electronic Retailer - July 2012 - Rick Petry
Electronic Retailer - July 2012 - cover3
Electronic Retailer - July 2012 - cover4
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