Electronic Retailer - July 2012 - 17

SPOT RANKING BY FREQUENCY FOR MAY 2012

SHORT-FORM PRODUCTS SOLD ON TV
Based solely on frequency of programs aired on national cable networks monitored. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Lipozene Proactiv Solution Total Pillow Ageless Male My Pillow InstaHang Super Beta Prostate Schticky Diamond z4 Gray Away no!no! magicJack Grout Bully Flex Seal Pajama Jeans Kobalt Multi-Purpose Stretch Genie 2012 Gold Buffalo Coin Sobakawa Pillow Shake Weight ZQuiet Thunder Shirt Hartz Ultra Guard Pro Plaque Attack Twist N Clip Marketing Company Obesity Research Institute Guthy-Renker Hampton Direct Ageless Male My Pillow, Inc. Hampton Direct SebaClear Schticky Telebrands Qbeauty Radiancy magicJack Harvest Direct Flex Seal Hampton Direct Kobalt Hampton Direct National Collectors Mint National Express/McAlister Fitness IQ ZQuiet Thunder Shirt The Hartz Mountain Corp. Exceptional Products, Inc. Harvest Direct Category Health & Fitness Beauty Personal Personal Household Household Health & Fitness Household Fashion Beauty Beauty Comp. & Electronics Household Household Fashion Household Household Crafts & Hobbies Household Health & Fitness Personal Pet Products Pet Products Pet Products Beauty Price $29.95 $19.95 $19.99 $29.95 $29.95 $14.99 $29.95 $19.95 $20 $19.99 $284.90 $19.95 $10 $19.99 $39.95 $19.98 $9.99 $9.95 $19.99 $19.95 $9.95 $39.95 $19.95 $19.95 $10 S&H $0 $0 $7.95 $0 $0 $7.95 $6.99 $7.95 $6.99 $6.99 $14.95 $0 $7.95 $9.95 $7.95 $0 $6.95 $4.95 $7.95 $7.95 $0 $0 $0 $6.95 $6.99

© Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for May 2012. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

July 2012 | electronicRETAILER

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Electronic Retailer - July 2012

Table of Contents for the Digital Edition of Electronic Retailer - July 2012

Calendar of Events
Your Association Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
From the Executive's Desk
Cover Story: Could You Sell Like Amazon?
Counterfeiting: Why We Should Care and What We Can Do
All Media Are Not Created Equal
Guest Viewpoint
Inventor's Corner
Retail
Fulfillment
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - July 2012 - cover1
Electronic Retailer - July 2012 - cover2
Electronic Retailer - July 2012 - 3
Electronic Retailer - July 2012 - 4
Electronic Retailer - July 2012 - 5
Electronic Retailer - July 2012 - 6
Electronic Retailer - July 2012 - Calendar of Events
Electronic Retailer - July 2012 - Your Association Your Bottom Line
Electronic Retailer - July 2012 - Industry Reports
Electronic Retailer - July 2012 - 10
Electronic Retailer - July 2012 - 11
Electronic Retailer - July 2012 - 12
Electronic Retailer - July 2012 - FTC Forum
Electronic Retailer - July 2012 - eMarketer Research
Electronic Retailer - July 2012 - 15
Electronic Retailer - July 2012 - IMS Retail Rankings
Electronic Retailer - July 2012 - 17
Electronic Retailer - July 2012 - Jordan Whitney's Top Categories
Electronic Retailer - July 2012 - 19
Electronic Retailer - July 2012 - 20
Electronic Retailer - July 2012 - From the Executive's Desk
Electronic Retailer - July 2012 - Cover Story: Could You Sell Like Amazon?
Electronic Retailer - July 2012 - 23
Electronic Retailer - July 2012 - 24
Electronic Retailer - July 2012 - 25
Electronic Retailer - July 2012 - Counterfeiting: Why We Should Care and What We Can Do
Electronic Retailer - July 2012 - 27
Electronic Retailer - July 2012 - 28
Electronic Retailer - July 2012 - 29
Electronic Retailer - July 2012 - All Media Are Not Created Equal
Electronic Retailer - July 2012 - 31
Electronic Retailer - July 2012 - 32
Electronic Retailer - July 2012 - 33
Electronic Retailer - July 2012 - 34
Electronic Retailer - July 2012 - 35
Electronic Retailer - July 2012 - Guest Viewpoint
Electronic Retailer - July 2012 - 37
Electronic Retailer - July 2012 - Inventor's Corner
Electronic Retailer - July 2012 - Retail
Electronic Retailer - July 2012 - Fulfillment
Electronic Retailer - July 2012 - Legal
Electronic Retailer - July 2012 - Advertiser Spotlight
Electronic Retailer - July 2012 - Advertiser Index
Electronic Retailer - July 2012 - Classifieds
Electronic Retailer - July 2012 - 45
Electronic Retailer - July 2012 - Rick Petry
Electronic Retailer - July 2012 - cover3
Electronic Retailer - July 2012 - cover4
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