Electronic Retailer - July 2012 - 6

Fulfillment Leader
Visit www.MoultonLogistics.com/demo for a free demo and learn why the biggest names in DRTV have chosen Moulton.

DRTV

The

TABLE OF CONTENTS

Every company has to decide for itself to what extent it will fight counterfeiting.

26

COLUMNS
R RTV Specialists Direct-to-consumer and Retail Fulfillment

CHANNEL CROSSING
39 Retail
Why Investing in Point-of-Purchase Displays Pays Off

8

Your Association, Your Bottom Line
ERA Sets the Stage for the 2012 ERA D2C Convention

By Julie Coons 13
Bi-coastal Locatio Bi coastal Locati ns t tions Contact Center Contact Center

By Greg Tucker 40 Fulfillment
Design a Winning Fulfillment Strategy in 5 Steps

FTC Forum
Undisclosed Negative Options Draw Negative Attention from the FTC

By Ayal Latz 41 Legal
FTC Describes What it Wants to See in Negative Options

By Lesley Fair 21
Real-time Real time DRTV Analytics

From the Executive’s Desk
The Ultimate Detox Program for Infomercial Marketers

By Greg Sater

By Katie Williams 34 Guest Viewpoint
Is Telephony Dead?

By Scott Richards 36 Guest Viewpoint
10 Reasons to Consider a New 3PL

By Clyde Mount
DRTV Software Suite Developed In-house by Moulton

38

Inventor’s Corner
2012 ERA D2C Convention:
Innovation at Work!

Despite many channels available today, many still follow an outdated advertising strategy.

30

By Nicole Hait 46 Rick Petry
The Tree of Life

By Rick Petry

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Electronic Retailer - July 2012

Table of Contents for the Digital Edition of Electronic Retailer - July 2012

Calendar of Events
Your Association Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
From the Executive's Desk
Cover Story: Could You Sell Like Amazon?
Counterfeiting: Why We Should Care and What We Can Do
All Media Are Not Created Equal
Guest Viewpoint
Inventor's Corner
Retail
Fulfillment
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - July 2012 - cover1
Electronic Retailer - July 2012 - cover2
Electronic Retailer - July 2012 - 3
Electronic Retailer - July 2012 - 4
Electronic Retailer - July 2012 - 5
Electronic Retailer - July 2012 - 6
Electronic Retailer - July 2012 - Calendar of Events
Electronic Retailer - July 2012 - Your Association Your Bottom Line
Electronic Retailer - July 2012 - Industry Reports
Electronic Retailer - July 2012 - 10
Electronic Retailer - July 2012 - 11
Electronic Retailer - July 2012 - 12
Electronic Retailer - July 2012 - FTC Forum
Electronic Retailer - July 2012 - eMarketer Research
Electronic Retailer - July 2012 - 15
Electronic Retailer - July 2012 - IMS Retail Rankings
Electronic Retailer - July 2012 - 17
Electronic Retailer - July 2012 - Jordan Whitney's Top Categories
Electronic Retailer - July 2012 - 19
Electronic Retailer - July 2012 - 20
Electronic Retailer - July 2012 - From the Executive's Desk
Electronic Retailer - July 2012 - Cover Story: Could You Sell Like Amazon?
Electronic Retailer - July 2012 - 23
Electronic Retailer - July 2012 - 24
Electronic Retailer - July 2012 - 25
Electronic Retailer - July 2012 - Counterfeiting: Why We Should Care and What We Can Do
Electronic Retailer - July 2012 - 27
Electronic Retailer - July 2012 - 28
Electronic Retailer - July 2012 - 29
Electronic Retailer - July 2012 - All Media Are Not Created Equal
Electronic Retailer - July 2012 - 31
Electronic Retailer - July 2012 - 32
Electronic Retailer - July 2012 - 33
Electronic Retailer - July 2012 - 34
Electronic Retailer - July 2012 - 35
Electronic Retailer - July 2012 - Guest Viewpoint
Electronic Retailer - July 2012 - 37
Electronic Retailer - July 2012 - Inventor's Corner
Electronic Retailer - July 2012 - Retail
Electronic Retailer - July 2012 - Fulfillment
Electronic Retailer - July 2012 - Legal
Electronic Retailer - July 2012 - Advertiser Spotlight
Electronic Retailer - July 2012 - Advertiser Index
Electronic Retailer - July 2012 - Classifieds
Electronic Retailer - July 2012 - 45
Electronic Retailer - July 2012 - Rick Petry
Electronic Retailer - July 2012 - cover3
Electronic Retailer - July 2012 - cover4
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