Electronic Retailer - August 2011 - 16

on Facebook, Fall 2010 Reasons U.S. Facebook Users Become a Fan of a Brand on Facebook, Fall 2010 (% of respondents) % of respondents
To receive exclusive deals and oﬀers 57% To be entered into a sweepstakes 38% To receive exclusive content 31% For fun and entertaining content 28% Recognize and "like" a brand after seeing a friend has 20% A friend recommends I "like" 19% Other

Reasons US Facebook Users Become a Fan of a Brand

Source: Merkle, “View from the Digital Inbox 2011,” Feb. 23, 2011

16% Source: Merkle, "View from the Digital Inbox 2011," Feb 23, 2011

Eﬀect of Following a Facebook on Purchase effect of Following a Brand on Facebook on Purchase intentBrand onBrandto Facebook Brand Fans* according Fans* Worldwide, www. eMarketer .com 125303 Intent According to Facebook Worldwide, September 2010 (% of respondents)2010 Sep % of respondents
You want to buy this brand's product less 3% You want to buy this brand's product more 36%

You want to buy this brand's product as much as before 61%

Note: n=1,642 ages 18-60; *have "liked" a brand on Facebook Source: DDB Worldwide andNote: n=1,642 ages 18-60; *have “liked” a brand on Facebook OpinionWay Research, "Facebook and Brands," Oct DDB Worldwide and OpinionWay Research, “Facebook and Brands,” Oct. 11, 2010 Source: 11, 2010
120692 www. eMarketer .com

Suggestions for Improving Brands' Facebook Pages Suggestions for improving Brands’ Facebook Pages According to Facebook Brand Fans* Worldwide, according to Facebook Brand Fans* Sep 2010 Worldwide, September 2010 (% of respondents) % of respondents
Advance information and previews of future products, future oﬀers 39% Ability to take part in games, competitions 33% Access to exclusive information 33% Invitations to events related to the brand beyond Facebook 33% Involvement in the development of new products, new oﬀers 26% Receive information more often 23% Ability to order products online from the page 21% Discussions with brand representatives 14% Receive information less often 8% Other 3% Note: n=1,642 ages 18-60; *have "liked" a brand on Facebook Source: DDB Worldwide and OpinionWay Research, "Facebook and Brands," Oct 11, 2010
120694 www. eMarketer .com

Note: n=1,642 ages 18-60; *have “liked” a brand on Facebook Source: DDB Worldwide and OpinionWay Research, “Facebook and Brands,” Oct. 11, 2010

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electronicRetaileR | august 2011

Electronic Retailer - August 2011

Table of Contents for the Digital Edition of Electronic Retailer - August 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research Facebook Marketing:
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story TVGoods Buys AsSeenOnTV.com
Come Face2Face at D2C
The Wired World of U.S. Hispanics
Real Truth in Advertising
Marketing for TV is Just the Beginning
Teleservices
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2011 - Cover1
Electronic Retailer - August 2011 - cover2
Electronic Retailer - August 2011 - 3
Electronic Retailer - August 2011 - 4
Electronic Retailer - August 2011 - 5
Electronic Retailer - August 2011 - 6
Electronic Retailer - August 2011 - Calendar of Events
Electronic Retailer - August 2011 - Your Association, Your Bottom Line
Electronic Retailer - August 2011 - 9
Electronic Retailer - August 2011 - Industry Reports
Electronic Retailer - August 2011 - 11
Electronic Retailer - August 2011 - 12
Electronic Retailer - August 2011 - 13
Electronic Retailer - August 2011 - FTC Forum
Electronic Retailer - August 2011 - eMarketer Research Facebook Marketing:
Electronic Retailer - August 2011 - 16
Electronic Retailer - August 2011 - 17
Electronic Retailer - August 2011 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - August 2011 - 19
Electronic Retailer - August 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2011 - 21
Electronic Retailer - August 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - August 2011 - 23
Electronic Retailer - August 2011 - 24
Electronic Retailer - August 2011 - Ask the Expert
Electronic Retailer - August 2011 - Cover Story TVGoods Buys AsSeenOnTV.com
Electronic Retailer - August 2011 - 27
Electronic Retailer - August 2011 - 28
Electronic Retailer - August 2011 - 29
Electronic Retailer - August 2011 - 30
Electronic Retailer - August 2011 - Come Face2Face at D2C
Electronic Retailer - August 2011 - 32
Electronic Retailer - August 2011 - 33
Electronic Retailer - August 2011 - The Wired World of U.S. Hispanics
Electronic Retailer - August 2011 - 35
Electronic Retailer - August 2011 - 36
Electronic Retailer - August 2011 - 37
Electronic Retailer - August 2011 - Real Truth in Advertising
Electronic Retailer - August 2011 - 39
Electronic Retailer - August 2011 - Marketing for TV is Just the Beginning
Electronic Retailer - August 2011 - 41
Electronic Retailer - August 2011 - 42
Electronic Retailer - August 2011 - 43
Electronic Retailer - August 2011 - Teleservices
Electronic Retailer - August 2011 - Legal
Electronic Retailer - August 2011 - 46
Electronic Retailer - August 2011 - 47
Electronic Retailer - August 2011 - Creative
Electronic Retailer - August 2011 - 49
Electronic Retailer - August 2011 - 50
Electronic Retailer - August 2011 - Member Spotlight
Electronic Retailer - August 2011 - 52
Electronic Retailer - August 2011 - Advertiser Spotlight
Electronic Retailer - August 2011 - 54
Electronic Retailer - August 2011 - Advertiser Index
Electronic Retailer - August 2011 - Classifieds
Electronic Retailer - August 2011 - 57
Electronic Retailer - August 2011 - Rick Petry
Electronic Retailer - August 2011 - cover3
Electronic Retailer - August 2011 - cover4
Electronic Retailer - August 2011 - Outsert01
Electronic Retailer - August 2011 - Outsert02
Electronic Retailer - August 2011 - Outsert03
Electronic Retailer - August 2011 - Outsert04
Electronic Retailer - August 2011 - Outsert05
Electronic Retailer - August 2011 - Outsert06
Electronic Retailer - August 2011 - Outsert07
Electronic Retailer - August 2011 - Outsert08
Electronic Retailer - August 2011 - Outsert09
Electronic Retailer - August 2011 - Outsert10
Electronic Retailer - August 2011 - Outsert11
Electronic Retailer - August 2011 - Outsert12
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