Electronic Retailer - August 2011 - 32

COMe FaCe2FaCe at D2C

attendees with education in quick and concise 15-minute increments right on the show floor. Presentations will cover a variety of direct-to-consumer marketing topics, offering audience members valuable best practices. “The Learning Lounge is designed for that on-the-go attendee who wants educational content, but has very little time to spare,” Coons explains. “This will be a series of 15-minute presentations covering a range of topics including direct response, social media and online marketing.” At the D2C Live Studio, hosts Julie Coons and Craig Burnett will conduct real-time ERAtv interviews with movers and shakers in the direct response marketing industry on the D2C show floor. In addition to these added features, this year’s education platform offers advice and expertise to attendees on navigating an increasingly complex market. This year’s education theme

the industry’s leading experts share their knowledge on panels on a variety of topics.

is “Effective Strategies for Achieving D2C Success,” and the industry’s leading experts will share their market knowledge and best practices to help

marketing professionals enhance their overall business. The conference’s Education Day will take place on Tuesday, Sept. 13, and will

2011 D2C education tracks
The Direct Response Success track will focuses on being smart about how to drive sales effectively. The first panel will be “Kids’ Products Don’t Sell: Myth Obliterated,” where attendees will learn from some of the most successful members of the kids’ product industry and gain insight as to how they have connected with the youth and their parents. Next is “The 30-Minute Multichannel Workout,” where experts will teach appropriate and useful approaches to a good multichannel business model, where phone and web collaborate to keep consumers engaged. “Just the Tip of the Iceberg: How DRTV Can Help Drive Increased Retail Sales” will inform attendees how to make a smooth (and profitable) transition from direct sales to retail. Finally, “Introducing Mainstream Companies and Brands to Direct Response” will cover how to communicate and partner with mainstream brands as more and more turn to direct marketing to help sell their products. Sessions on the Digital intelligence track will focus on maximizing technology. “You Are What You Tweet” will cover the social media side of this idea, detailing the technological lay of the land when it comes to fluidly interacting with consumers. Next, “Creating Customer Bliss from E-Commerce, M-Commerce and Loyalty Efforts” will discuss the relationship between e-commerce and m-commerce, explaining how to engage customers and increase profits. “New Social Media Marketing Opportunities for 2012” will be a comprehensive review of all social media outlets that can potentially be used to drive sales. And “Tools and Metrics for Developing a Truly Integrated Marketing Campaign” will cover how the introduction of the media outlet to the industry can benefit direct sales marketing with new methods in ad campaigning. Operations and Profitability, Track 3, will inform attendees how to increase profits through continuity, legal understanding and leadership. “Use Recurring Payments to Reduce Customer Acquisition Costs, Increase Lifetime Value” is the first panel, during which experts will suggest new automatic account updater services to avoid disruption of recurring billing. “Patents? Trademarks? Copyrights? Why Bother!” will explain the occasionally inscrutable legal nuances of intellectual property, including patents, copyrights and trademarks, along with business-first strategies to make use of these effectively. “Continuity Stick Rate: The 800-Pound ‘Klingon’ in the Room” will explain appropriate strategies to increasing continuity stick rate, including best practices for implementing benchmarks, upsells and crosssells with real-world examples. Finally, “Transforming Your Leadership” will educate attendees on how to identify and make use of their leadership styles to manage and lead change in a shifting business environment.

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Electronic Retailer - August 2011

Table of Contents for the Digital Edition of Electronic Retailer - August 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research Facebook Marketing:
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story TVGoods Buys AsSeenOnTV.com
Come Face2Face at D2C
The Wired World of U.S. Hispanics
Real Truth in Advertising
Marketing for TV is Just the Beginning
Teleservices
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2011 - Cover1
Electronic Retailer - August 2011 - cover2
Electronic Retailer - August 2011 - 3
Electronic Retailer - August 2011 - 4
Electronic Retailer - August 2011 - 5
Electronic Retailer - August 2011 - 6
Electronic Retailer - August 2011 - Calendar of Events
Electronic Retailer - August 2011 - Your Association, Your Bottom Line
Electronic Retailer - August 2011 - 9
Electronic Retailer - August 2011 - Industry Reports
Electronic Retailer - August 2011 - 11
Electronic Retailer - August 2011 - 12
Electronic Retailer - August 2011 - 13
Electronic Retailer - August 2011 - FTC Forum
Electronic Retailer - August 2011 - eMarketer Research Facebook Marketing:
Electronic Retailer - August 2011 - 16
Electronic Retailer - August 2011 - 17
Electronic Retailer - August 2011 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - August 2011 - 19
Electronic Retailer - August 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2011 - 21
Electronic Retailer - August 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - August 2011 - 23
Electronic Retailer - August 2011 - 24
Electronic Retailer - August 2011 - Ask the Expert
Electronic Retailer - August 2011 - Cover Story TVGoods Buys AsSeenOnTV.com
Electronic Retailer - August 2011 - 27
Electronic Retailer - August 2011 - 28
Electronic Retailer - August 2011 - 29
Electronic Retailer - August 2011 - 30
Electronic Retailer - August 2011 - Come Face2Face at D2C
Electronic Retailer - August 2011 - 32
Electronic Retailer - August 2011 - 33
Electronic Retailer - August 2011 - The Wired World of U.S. Hispanics
Electronic Retailer - August 2011 - 35
Electronic Retailer - August 2011 - 36
Electronic Retailer - August 2011 - 37
Electronic Retailer - August 2011 - Real Truth in Advertising
Electronic Retailer - August 2011 - 39
Electronic Retailer - August 2011 - Marketing for TV is Just the Beginning
Electronic Retailer - August 2011 - 41
Electronic Retailer - August 2011 - 42
Electronic Retailer - August 2011 - 43
Electronic Retailer - August 2011 - Teleservices
Electronic Retailer - August 2011 - Legal
Electronic Retailer - August 2011 - 46
Electronic Retailer - August 2011 - 47
Electronic Retailer - August 2011 - Creative
Electronic Retailer - August 2011 - 49
Electronic Retailer - August 2011 - 50
Electronic Retailer - August 2011 - Member Spotlight
Electronic Retailer - August 2011 - 52
Electronic Retailer - August 2011 - Advertiser Spotlight
Electronic Retailer - August 2011 - 54
Electronic Retailer - August 2011 - Advertiser Index
Electronic Retailer - August 2011 - Classifieds
Electronic Retailer - August 2011 - 57
Electronic Retailer - August 2011 - Rick Petry
Electronic Retailer - August 2011 - cover3
Electronic Retailer - August 2011 - cover4
Electronic Retailer - August 2011 - Outsert01
Electronic Retailer - August 2011 - Outsert02
Electronic Retailer - August 2011 - Outsert03
Electronic Retailer - August 2011 - Outsert04
Electronic Retailer - August 2011 - Outsert05
Electronic Retailer - August 2011 - Outsert06
Electronic Retailer - August 2011 - Outsert07
Electronic Retailer - August 2011 - Outsert08
Electronic Retailer - August 2011 - Outsert09
Electronic Retailer - August 2011 - Outsert10
Electronic Retailer - August 2011 - Outsert11
Electronic Retailer - August 2011 - Outsert12
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