Electronic Retailer - August 2011 - 53

advertiser Spotlight
a2b Fulfillment, inc. see our ad on page 29 150 Stewart parkway Greensboro, GA 30642 Contact: Gary Latz, Vp Marketing Phone: (706) 454-0195, ext. 210 (281) 466-2914 alternate office email: gary@a2bf.com Website: www.a2bfulfillment.com
SpEED MATTERS! Same day processing of orders - GUARANTEED or its FREE! Reduce your per package costs by shipping from our strategic Eastern location. Turnkey Service offering including Warehousing, order Fulfillment, Continuity Management, Discounted Shipping, Customer Service, Kitting, Assembly, Returns processing and product Refurbishment.

Hawthorne Direct see our ad on page 11 300 N. 16th St. Fairfield, IA 52556 Contact: Mark Ratner, Senior Vice president Phone: (641) 472-3800 Fax: (641) 472-8851 email solutions@hawthornedirect.com Website www.hawthornedirect.com
Hawthorne Direct is a full service direct response advertising agency, specializing in Short Form television, Long Form television and digital media. Key services include creative/production, media buying and campaign management for responsedriven marketing campaigns.

Moulton logistics Management see our ad on page 6 7850 Ruffner Avenue Van Nuys CA 91406 Contact: Joel Crannell, Vice president Sales Phone: (818) 997-1800 Fax: (818) 442-0310 email: Joel@moultonlogistics.com Website: www.moultonlogistics.com
Moulton Logistics Management is the industry’s leading direct-to-consumer fulfillment company. For 42 years, Moulton Logistics has provided technology and logistical solutions to some of the biggest names in marketing and publishing. our services include direct-to-consumer order management and fulfillment, retail distribution, and customer service contact center. our automated operations, stateof-the-art Web reporting and bi-coastal distribution centers (Los Angeles, Calif., and Charleston, S.C.) will lower the cost of bringing your product to market.

Cannella Response television, inc. see our ad on page 3 492 N. pine Street burlington, WI 53105 Contact: Rob Medved, CEo Phone: (262) 763-4810 email: info@drtv.com Website: www.drtv.com
you will not find a more experienced team of DRTV professionals to ensure your success rate. More than 50 top IMS* ranked infomercials. billions of dollars in product sales. our infomercial media will make you money... we know what works.

lockard & Wechsler Direct see our ad on the inside Back Cover Two bridge Street, Suite 200 Irvington, Ny 10533 Contact: Dick Wechsler, CEo Phone: (914) 591-6600 Fax: (914) 591-6652 email: rwechsler@lwdirect.com Website: www.lwdirect.com
Maximizing every plan, every buy, every opportunity. Driving exceptional results. building and enhancing brands. Raising awareness. Maximizing acquisition. Revolutionizing tools and technology. Integrating digital and direct to build scale and improve efficiencies. Developing breakthrough, response-driven creative. This is what defines us and helped us grow into a nationally acclaimed, full-service direct marketing agency with more than $450 million in annual billings.

SF Global Sourcing see our ad on page 43 1000 Sansome Street, Suite 280 San Francisco, CA 94111 Contact: Steven Feinberg, president Phone: 1-855-SF-GLobAL Fax: (415) 288-9410 email: steven@sfglobalsourcing.com Website: www.sfglobalsourcing.com
The global sourcing process just got easier: Simply contact SF Global Sourcing for a free, no obligation consultation. We specialize in direct-marketed consumer goods with a specialty in intellectual property distributed CDs, DVDs and printed material. At SF Global Sourcing, we source all ancillary product to complete an offer. And we do this for companies ranging from multinational brands to startups looking for a leg up in today’s hypercompetitive marketplace.

Dial 800 see our ad on page 46 9911 West pico blvd., Suite 1200 Los Angeles, CA 90035 Contact: Scott Richards, CEo Phone: 1-800-DIAL-800 Fax: 1-800-FAX-LINE email: scott@dial800.com Website: www.dial800.com
Dial 800 empowers direct marketers and agencies with powerful tools that optimize conversion and sales. you’ll have unparalleled insight into call volumes, buyer demographics, even the ability to listen to calls. We make complex call routing simple and can show you how to turn memorable toll-free numbers into unforgettable sales.

Motivational Fulfillment & logistics Services see our ad on page 5 15820 Euclid Avenue Chino, CA 91708 Contact: Hal Altman, president Phone: (909) 517-2200 Fax: (909) 517- 1570 email: hal@mfals.com Website: www.mfals.com
Motivational Fulfillment & Logistics Services is a full-service, Direct-to-Consumer and Retail fulfillment center operating out of more than 800,000 square feet in Chino, Calif. We assemble, package and ship tens of thousands of packages each day to individual consumers and major retail chains. MFLS is pCI compliant and EDI capable.

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Electronic Retailer - August 2011

Table of Contents for the Digital Edition of Electronic Retailer - August 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research Facebook Marketing:
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story TVGoods Buys AsSeenOnTV.com
Come Face2Face at D2C
The Wired World of U.S. Hispanics
Real Truth in Advertising
Marketing for TV is Just the Beginning
Teleservices
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2011 - Cover1
Electronic Retailer - August 2011 - cover2
Electronic Retailer - August 2011 - 3
Electronic Retailer - August 2011 - 4
Electronic Retailer - August 2011 - 5
Electronic Retailer - August 2011 - 6
Electronic Retailer - August 2011 - Calendar of Events
Electronic Retailer - August 2011 - Your Association, Your Bottom Line
Electronic Retailer - August 2011 - 9
Electronic Retailer - August 2011 - Industry Reports
Electronic Retailer - August 2011 - 11
Electronic Retailer - August 2011 - 12
Electronic Retailer - August 2011 - 13
Electronic Retailer - August 2011 - FTC Forum
Electronic Retailer - August 2011 - eMarketer Research Facebook Marketing:
Electronic Retailer - August 2011 - 16
Electronic Retailer - August 2011 - 17
Electronic Retailer - August 2011 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - August 2011 - 19
Electronic Retailer - August 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2011 - 21
Electronic Retailer - August 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - August 2011 - 23
Electronic Retailer - August 2011 - 24
Electronic Retailer - August 2011 - Ask the Expert
Electronic Retailer - August 2011 - Cover Story TVGoods Buys AsSeenOnTV.com
Electronic Retailer - August 2011 - 27
Electronic Retailer - August 2011 - 28
Electronic Retailer - August 2011 - 29
Electronic Retailer - August 2011 - 30
Electronic Retailer - August 2011 - Come Face2Face at D2C
Electronic Retailer - August 2011 - 32
Electronic Retailer - August 2011 - 33
Electronic Retailer - August 2011 - The Wired World of U.S. Hispanics
Electronic Retailer - August 2011 - 35
Electronic Retailer - August 2011 - 36
Electronic Retailer - August 2011 - 37
Electronic Retailer - August 2011 - Real Truth in Advertising
Electronic Retailer - August 2011 - 39
Electronic Retailer - August 2011 - Marketing for TV is Just the Beginning
Electronic Retailer - August 2011 - 41
Electronic Retailer - August 2011 - 42
Electronic Retailer - August 2011 - 43
Electronic Retailer - August 2011 - Teleservices
Electronic Retailer - August 2011 - Legal
Electronic Retailer - August 2011 - 46
Electronic Retailer - August 2011 - 47
Electronic Retailer - August 2011 - Creative
Electronic Retailer - August 2011 - 49
Electronic Retailer - August 2011 - 50
Electronic Retailer - August 2011 - Member Spotlight
Electronic Retailer - August 2011 - 52
Electronic Retailer - August 2011 - Advertiser Spotlight
Electronic Retailer - August 2011 - 54
Electronic Retailer - August 2011 - Advertiser Index
Electronic Retailer - August 2011 - Classifieds
Electronic Retailer - August 2011 - 57
Electronic Retailer - August 2011 - Rick Petry
Electronic Retailer - August 2011 - cover3
Electronic Retailer - August 2011 - cover4
Electronic Retailer - August 2011 - Outsert01
Electronic Retailer - August 2011 - Outsert02
Electronic Retailer - August 2011 - Outsert03
Electronic Retailer - August 2011 - Outsert04
Electronic Retailer - August 2011 - Outsert05
Electronic Retailer - August 2011 - Outsert06
Electronic Retailer - August 2011 - Outsert07
Electronic Retailer - August 2011 - Outsert08
Electronic Retailer - August 2011 - Outsert09
Electronic Retailer - August 2011 - Outsert10
Electronic Retailer - August 2011 - Outsert11
Electronic Retailer - August 2011 - Outsert12
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