Electronic Retailer - August 2012 - 14

INDUSTRY REPORTS
DRTV STATWATCH BY IRV BRECHNER What stats like these underscore for DRTV marketers is the need to have a powerful and well thought-out online strategy – a strategy that takes advantage of how today’s connected moms use technology to determine what products they buy. For exa mple, go to pinterest.com, one of the fastest growing social sites, and search “infomercials.” You will see many shows there, yet Pinterest hasn’t been around very long. Find more stats and a list of popular sites with moms in the ERA Knowledge Center. *NielsenWire’s “The Digital Lives of American Moms” (5/11/2012) Irv Brechner is executive vice president and creator of Acquirgy’s Customer Acquisition IntelCenter and can be reached at (732) 321-1924 or irv@acquirgy.com. Look for an extended version of StatWatch in the ERA Knowledge Center. Division (NAD) and Children’s Advertising Review Unit (CARU) annual conferences. The session, titled “Emerging Issues in Direct Response Advertising,” will take place October 3 at the Ritz-Carlton New York. Industry professionals will focus on the prevailing issues in the direct response industry, including the proliferation of consumer testimonials in social media, claim substantiation challenges and the importance of ERSP. At the half-day workshop, panel members also will discuss various developments in telemarketing, lead generation advertising and the process of bringing a product idea through the different stages of a successful direct response advertising campaign. For more information and to register for the conferences, visit www. asrcreviews.org/2012/05/asrc-cbbbpresent-nad-caru-and-ersp-annualconferences-2012/.

American moms are at the center of family life, and they are quick to embrace offline and online trends. Key stats you need to know if you market products or services to families and moms: • Moms are 61 percent more likely to visit Pinterest than the average American. • Moms are 38 percent more likely to become a fan of or follow a brand online. • Thirty-three percent of all bloggers are moms. • Fifty percent of moms access social media via mobile devices.

Raymond Entertainment Teams with J&J, Walgreens for PFLAG
LOS ANGELES – This May, the Raymond Entertainment team provided its production services to join forces with Johnson & Johnson and Walgreens in producing a PFLAG (Parents, Families & Friends of Lesbians and Gays) video featuring Ellen DeGeneres’ mother, Betty, to benefit the Care with PRIDE campaign. For too many children, attending school can be a frightening experience. Half of all children are bullied at some

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Raymond Entertainment Creative Producer Pat Cauley with Betty DeGeneres.
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electronicRETAILER | August 2012

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Electronic Retailer - August 2012

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