Electronic Retailer - August 2012 - 15

point in their school years, including 90 percent of LGBT (Lesbian, Gay, Bisexual, or Transgender) youth. Johnson & Johnson Family of Consumer Companies, in association with Walgreens, has launched Care with PRIDE, a campaign to support the important efforts to help end bullying of all youth. For each Care with PRIDE coupon or offer redeemed, PFLAG and its “Cultivating Respect: Safe Schools for All” program will receive $1 from the Johnson & Johnson Family of Consumer Companies. To view the video, visit http://youtu.be/_GLHvJA0mDo. For more information on Care with PRIDE, visit www.carewithpride.com.

Phone: 757-553-9080 Fax: 757-553-9072 Email: paul.teja@disney.com sam.sheranko@disney.com deborah.felmey@disney.com Paul Teja, VP, Direct Market Sales Sam Sheranko, Acct. Exec. Deborah Felmey, Acct. Exec. Categories: Broadcast/Network/Cable Group TV

PulseTV.com Moves to Double Warehouse Space
TINLEY PARK, Ill. – Daily deal and e-commerce company PulseTV.com continues its steady growth trajectory as it executes its business plan. This growth has greeted the company with the newest addition to the plan: double the warehouse space. With the daily deal industry booming in recent years, many businesses exploded into the sector but fell soon after in the volatile downturn. However, PulseTV.com seems to be bucking this trend. Anisa Ali, co-founder and general manger, explained: “Growth without profit is not a game we are prepared to play and never have played. We have been fortunate to be profitable and have steady growth. So when we double our warehouse space, you can be sure that we are indeed bursting at the seams.” PulseTV.com has been offering a national product every day since it launched a daily deal initiative in 2007.

Read More Expert Advice at ElectronicRetailerMag.com
The latest editions of Electronic Retailer are available in our digital format at electronicretailermag.com. The new site also includes web exclusive columns on a variety of direct-to-consumer topics and trends written by the industry’s leading experts. Plus, browse back issues of the magazine, all online and at your fingertips. The digital magazine format is available as well via your smartphone or iPad and Could You has a host of interactive features, includSell Like Amazon? ing offline download, bookmarking and sending of pages to social networking sites.

For a piece of the DRTV marketer’s action, a new compan y called DNA Response Inc. has teamed up with a well-known fulfillme nt system to store and ship products . That company happens to be Amazon.com. Page 22

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Counterfeiting: Why We Should Care and What We Can Do

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All Media Are Not Created Equal

CORRECTIONS
The following listings ran incorrectly in the The Gold Book 2012-2013. We apologize for the errors. InfoTech Solutions for Business www.infotechfb.com 135 E. 57th St., 4th Floor New York, NY 10022 UNITED STATES Phone: 212-245-4222 Fax: 212-245-1940 Email: dviglianti@infotechfb.com Derek Viglianti, EVP, Mktg. Systems Categories: Consultant, Direct Response Computer Software for DM Web Analytics Web Design Firms Database Development ABC Family www.abcfamily.com 505 Independence Parkway, Suite 102 Chesapeake, VA 23320 UNITED STATES
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Electronic Retailer - August 2012

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