Vol. 9, No. 8 | August 2012 CONTENTS 28 Chaz Dean’s passion for hair has spanned more than 20 years and continues to grow stronger over time. tableof FEATURES 28 Cover Story The WEN Effect Celebrity hair stylist Chaz Dean on his passion for creating healthy, shiny hair and building awareness through DR. By Vitisia Paynich 34 Not Your Father’s Fulfillment House With faster shipping, better service and analytics that can help direct response marketers make better business decisions, today’s best fulfillment operations are anything but plain vanilla warehouses. By Jack Gordon DEPARTMENTS 7 Calendar of Events Upcoming Industry Events August through November Industry Reports Direct Response Leaders Network with Canada’s Best and Brightest Member Spotlight Advertiser Spotlight Bulletin Board Advertiser Index Classifieds RESEARCH 18 eMarketer Research How Retailers Are Leveraging ‘Big Data’ to Personalize E-Commerce IMS Retail Rankings The Top 25 Shows and Spots Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories 10 39 Case Study 20 Inter/Media Proves A Place for Mom Has a Home in DRTV Knowing your demographic and having the right call to action, offer and celebrity brand spokesman can make the difference between a disappointing campaign and a success. By Robert Yallen 48 50 51 51 52 22 4 electronicRETAILER | August 2012