Electronic Retailer - August 2012 - 6

Fulﬁllment Leader
Visit www.MoultonLogistics.com/demo for a free demo and learn why the biggest names in DRTV have chosen Moulton.

DRTV

The

TABLE OF CONTENTS

Next-day or even same-day shipping is the emerging standard among leading fulfillment houses.

34

COLUMNS
R RTV Specialists Direct-to-consumer and Retail Fulfillment

CHANNEL CROSSING
45 Payment Processing
Making Your Payments Program Shine

8

Your Association, Your Bottom Line
A Treasure Trove of Content

By Julie Coons 16
Bi-coastal Locatio Bi coastal Locati ns t tions Contact Center Contact Center

By Jenn Munson 46 Public Relations
PR: A Winning Strategy for DR

FTC Forum
Putting Your Best Foot Forward When Making Fitness Claims

By Lindsey Carnett 47 Logistics
Companies Making the Switch to Single-Source Logistics Providers

By Lesley Fair 25 Ask the Expert
4 Long-Form DRTV Trends for Today’s On-Demand World

By Clyde Mount

By Timothy Hawthorne
Real time DRTV Real-time Analytics

27

From the Executive’s Desk
Join the New Media Revolution

By Brendan Condon 43 Guest Viewpoint
Finding the Right China Sourcing Partner is Complicated Business

By Steven Feinberg 54
DRTV Software Suite Developed In-house by Moulton

Rick Petry
More or Less

By Rick Petry

A Place for Mom provides resources so consumers can make informed decisions, save time and feel less alone when caring for aging parents.

39

888-765-Moulton www.moultonlogistics.com
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Electronic Retailer - August 2012

Table of Contents for the Digital Edition of Electronic Retailer - August 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
The WEN Effect
Not Your Father’s Fulfillment House
Inter/Media Proves A Place for Mom Has a Home in DRTV
Guest Viewpoint
Payment Processing
Public Relations
Logistics
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2012 - cover1
Electronic Retailer - August 2012 - cover2
Electronic Retailer - August 2012 - 3
Electronic Retailer - August 2012 - 4
Electronic Retailer - August 2012 - 5
Electronic Retailer - August 2012 - 6
Electronic Retailer - August 2012 - Calendar of Events
Electronic Retailer - August 2012 - Your Association, Your Bottom Line
Electronic Retailer - August 2012 - 9
Electronic Retailer - August 2012 - Industry Reports
Electronic Retailer - August 2012 - 11
Electronic Retailer - August 2012 - 12
Electronic Retailer - August 2012 - 13
Electronic Retailer - August 2012 - 14
Electronic Retailer - August 2012 - 15
Electronic Retailer - August 2012 - FTC Forum
Electronic Retailer - August 2012 - 17
Electronic Retailer - August 2012 - eMarketer Research
Electronic Retailer - August 2012 - 19
Electronic Retailer - August 2012 - IMS Retail Rankings
Electronic Retailer - August 2012 - 21
Electronic Retailer - August 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2012 - 23
Electronic Retailer - August 2012 - 24
Electronic Retailer - August 2012 - Ask the Expert
Electronic Retailer - August 2012 - 26
Electronic Retailer - August 2012 - From the Executive’s Desk
Electronic Retailer - August 2012 - The WEN Effect
Electronic Retailer - August 2012 - 29
Electronic Retailer - August 2012 - 30
Electronic Retailer - August 2012 - 31
Electronic Retailer - August 2012 - 32
Electronic Retailer - August 2012 - 33
Electronic Retailer - August 2012 - Not Your Father’s Fulfillment House
Electronic Retailer - August 2012 - 35
Electronic Retailer - August 2012 - 36
Electronic Retailer - August 2012 - 37
Electronic Retailer - August 2012 - 38
Electronic Retailer - August 2012 - Inter/Media Proves A Place for Mom Has a Home in DRTV
Electronic Retailer - August 2012 - 40
Electronic Retailer - August 2012 - 41
Electronic Retailer - August 2012 - 42
Electronic Retailer - August 2012 - Guest Viewpoint
Electronic Retailer - August 2012 - 44
Electronic Retailer - August 2012 - Payment Processing
Electronic Retailer - August 2012 - Public Relations
Electronic Retailer - August 2012 - Logistics
Electronic Retailer - August 2012 - Member Spotlight
Electronic Retailer - August 2012 - 49
Electronic Retailer - August 2012 - Advertiser Spotlight
Electronic Retailer - August 2012 - Advertiser Index
Electronic Retailer - August 2012 - Classifieds
Electronic Retailer - August 2012 - 53
Electronic Retailer - August 2012 - Rick Petry
Electronic Retailer - August 2012 - cover3
Electronic Retailer - August 2012 - cover4
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