Electronic Retailer - August 2012 - 9

Short Form Expertise from Performance Driven Professionals.
When you’ve got two minutes or less on television to drive a viewer from disinterest to conﬁrmed order, you need a team behind you who knows the territory, including key insights into the hot buttons for short form success. Our insight and unparalleled experience explain why so many direct marketers have turned to Mercury Media for best-in-class guidance and end-to-end solutions in short form DR campaigns. At Mercury, we enhance your opportunities for success in the short form marketplace by providing unmatched advantages including: The industry’s most experienced short form DR campaign management team End-to-end campaign management organized around client teams focused on maximizing ROI and campaign success technology and advanced analytical tools which offer near real-time feedback on campaign performance, to help ﬁne-tune as you go The industry’s most comprehensive database of performance benchmarks in dozens of categories and thousands of products Unrivaled buying power and long-standing station relationships that ensure the bestquality media placements and the best-possible media costs Give the professionals at Mercury Media a call, and see why so many DR marketers partner with us for unparalleled performance and success.

520 Broadway, Suite 400, Santa Monica, California 90401 | Telephone 310.451.2900 | www.mercurymedia.com

Electronic Retailer - August 2012

Table of Contents for the Digital Edition of Electronic Retailer - August 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
The WEN Effect
Not Your Father’s Fulfillment House
Inter/Media Proves A Place for Mom Has a Home in DRTV
Guest Viewpoint
Payment Processing
Public Relations
Logistics
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2012 - cover1
Electronic Retailer - August 2012 - cover2
Electronic Retailer - August 2012 - 3
Electronic Retailer - August 2012 - 4
Electronic Retailer - August 2012 - 5
Electronic Retailer - August 2012 - 6
Electronic Retailer - August 2012 - Calendar of Events
Electronic Retailer - August 2012 - Your Association, Your Bottom Line
Electronic Retailer - August 2012 - 9
Electronic Retailer - August 2012 - Industry Reports
Electronic Retailer - August 2012 - 11
Electronic Retailer - August 2012 - 12
Electronic Retailer - August 2012 - 13
Electronic Retailer - August 2012 - 14
Electronic Retailer - August 2012 - 15
Electronic Retailer - August 2012 - FTC Forum
Electronic Retailer - August 2012 - 17
Electronic Retailer - August 2012 - eMarketer Research
Electronic Retailer - August 2012 - 19
Electronic Retailer - August 2012 - IMS Retail Rankings
Electronic Retailer - August 2012 - 21
Electronic Retailer - August 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2012 - 23
Electronic Retailer - August 2012 - 24
Electronic Retailer - August 2012 - Ask the Expert
Electronic Retailer - August 2012 - 26
Electronic Retailer - August 2012 - From the Executive’s Desk
Electronic Retailer - August 2012 - The WEN Effect
Electronic Retailer - August 2012 - 29
Electronic Retailer - August 2012 - 30
Electronic Retailer - August 2012 - 31
Electronic Retailer - August 2012 - 32
Electronic Retailer - August 2012 - 33
Electronic Retailer - August 2012 - Not Your Father’s Fulfillment House
Electronic Retailer - August 2012 - 35
Electronic Retailer - August 2012 - 36
Electronic Retailer - August 2012 - 37
Electronic Retailer - August 2012 - 38
Electronic Retailer - August 2012 - Inter/Media Proves A Place for Mom Has a Home in DRTV
Electronic Retailer - August 2012 - 40
Electronic Retailer - August 2012 - 41
Electronic Retailer - August 2012 - 42
Electronic Retailer - August 2012 - Guest Viewpoint
Electronic Retailer - August 2012 - 44
Electronic Retailer - August 2012 - Payment Processing
Electronic Retailer - August 2012 - Public Relations
Electronic Retailer - August 2012 - Logistics
Electronic Retailer - August 2012 - Member Spotlight
Electronic Retailer - August 2012 - 49
Electronic Retailer - August 2012 - Advertiser Spotlight
Electronic Retailer - August 2012 - Advertiser Index
Electronic Retailer - August 2012 - Classifieds
Electronic Retailer - August 2012 - 53
Electronic Retailer - August 2012 - Rick Petry
Electronic Retailer - August 2012 - cover3
Electronic Retailer - August 2012 - cover4
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