Electronic Retailer - September 2012 - 15

Read More Expert Advice at ElectronicRetailerMag.com
The latest editions of Electronic Retailer are available in our digital format at electronicretailermag. com. The new site also includes web exclusive columns on a variety of direct-to-consumer topics and trends written by the industry’s leading experts. Plus, browse back issues of the magazine, all online and at your fingertips. The digital magazine format is available as well via your smartphone or iPad and has a host of interactive features, including offline download, bookmarking and sending of pages to social networking sites.

ever before. A d the marketing ecob f And h k i system is more complex, fraught with technical innovation and at the same time more convergent. How is a marketer to deal with this omnichannel overload?  Monica C. Smith says she has the answer. Smith is CEO of I.Predictus, a sophisticated, yet user-friendly media mix modeling company that will bring order and a prescription for improved ROI to the DRTV industry. The company will make its debut this September at the 2012 ERA D2C Convention. I.Predictus brings the abundance of disparate media performance and consumer-generated data – “big data” – together through a web-based interface. Users can then access reports that apply smart decisioning logic to historical performance and purchase behavior to provide media spend optimization strategies. The heart of the system is built on proven proprietary algorithms that have been driving the success of top DRTV advertisers over the past three years at Marketsmith, Inc. Smith, who is also CEO of Marketsmith, has used that company as the incubator for I.Predictus, but she has now spun the company off on its own to be able to offer this SaaS tool to a wider audience. “It is very gratifying to know that I have not one but two companies participating and supporting the ERA in Las Vegas which makes me unique,” Smith says. “More importantly is to know that our solutions whether service or technological are changing the face of this industry.”

No Matter the Sales Channel

We'll Fulfill With Due Speed

Efficiently and Cost Effectively

Toronto, Canada Reno, NV Wallingford, CT

multichannel world, buyers choose where to conduct business. At Fosdick Fulfillment, we quickly fulfill orders across all channels with our true bi-coastal advantage. You'll have access to customizable reports with timely information to help manage your inventory with the utmost efficiency. Discover why, for half a century, marketers have relied on Fosdick to deliver exceptional service at the most competitive prices.

To learn more contact George Fanolis at 800-759-5558 or george@fosdickcorp.com. Visit our website at fosdcikfullfillment.com. Meet us at the ERA D2C Sept. 11-13.

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Electronic Retailer - September 2012

Table of Contents for the Digital Edition of Electronic Retailer - September 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Letter from the Chairman
From the Executive’s Desk
All Aboard the D2C Train
Delivering Happiness
What Retailers Really Want
The Customer is Always Right
nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Guest Viewpoint
DRTV
Payment Processing
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - September 2012 - cover1
Electronic Retailer - September 2012 - cover2
Electronic Retailer - September 2012 - 3
Electronic Retailer - September 2012 - 4
Electronic Retailer - September 2012 - 5
Electronic Retailer - September 2012 - 6
Electronic Retailer - September 2012 - Calendar of Events
Electronic Retailer - September 2012 - Your Association, Your Bottom Line
Electronic Retailer - September 2012 - 9
Electronic Retailer - September 2012 - Industry Reports
Electronic Retailer - September 2012 - 11
Electronic Retailer - September 2012 - 12
Electronic Retailer - September 2012 - 13
Electronic Retailer - September 2012 - 14
Electronic Retailer - September 2012 - 15
Electronic Retailer - September 2012 - 16
Electronic Retailer - September 2012 - 17
Electronic Retailer - September 2012 - 18
Electronic Retailer - September 2012 - FTC Forum
Electronic Retailer - September 2012 - eMarketer Research
Electronic Retailer - September 2012 - 21
Electronic Retailer - September 2012 - IMS Retail Rankings
Electronic Retailer - September 2012 - 23
Electronic Retailer - September 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - September 2012 - 25
Electronic Retailer - September 2012 - Letter from the Chairman
Electronic Retailer - September 2012 - 27
Electronic Retailer - September 2012 - 28
Electronic Retailer - September 2012 - From the Executive’s Desk
Electronic Retailer - September 2012 - All Aboard the D2C Train
Electronic Retailer - September 2012 - 31
Electronic Retailer - September 2012 - 32
Electronic Retailer - September 2012 - 33
Electronic Retailer - September 2012 - 34
Electronic Retailer - September 2012 - 35
Electronic Retailer - September 2012 - Delivering Happiness
Electronic Retailer - September 2012 - 37
Electronic Retailer - September 2012 - 38
Electronic Retailer - September 2012 - 39
Electronic Retailer - September 2012 - 40
Electronic Retailer - September 2012 - 41
Electronic Retailer - September 2012 - What Retailers Really Want
Electronic Retailer - September 2012 - 43
Electronic Retailer - September 2012 - 44
Electronic Retailer - September 2012 - 45
Electronic Retailer - September 2012 - 46
Electronic Retailer - September 2012 - 47
Electronic Retailer - September 2012 - The Customer is Always Right
Electronic Retailer - September 2012 - 49
Electronic Retailer - September 2012 - 50
Electronic Retailer - September 2012 - 51
Electronic Retailer - September 2012 - 52
Electronic Retailer - September 2012 - nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Electronic Retailer - September 2012 - 54
Electronic Retailer - September 2012 - 55
Electronic Retailer - September 2012 - 56
Electronic Retailer - September 2012 - Guest Viewpoint
Electronic Retailer - September 2012 - 58
Electronic Retailer - September 2012 - 59
Electronic Retailer - September 2012 - 60
Electronic Retailer - September 2012 - DRTV
Electronic Retailer - September 2012 - Payment Processing
Electronic Retailer - September 2012 - 63
Electronic Retailer - September 2012 - Legal
Electronic Retailer - September 2012 - 65
Electronic Retailer - September 2012 - Advertiser Spotlight
Electronic Retailer - September 2012 - Advertiser Index
Electronic Retailer - September 2012 - Classifieds
Electronic Retailer - September 2012 - 69
Electronic Retailer - September 2012 - Rick Petry
Electronic Retailer - September 2012 - cover3
Electronic Retailer - September 2012 - cover4
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