Electronic Retailer - September 2012 - 16

INDUSTRY REPORTS
DRTV STATWATCH BY IRV BRECHNER

GOLD BOOK CORRECTIONS
The following listings ran incorrectly in The Gold Book 2012-2013. We apologize for the errors. ABC Family www.abcfamily.com 505 Independence Parkway, Suite 102 Chesapeake, VA 23320 UNITED STATES Phone: 757-553-9080 Fax: 757-553-9072 Email: paul.teja@disney.com sam.sheranko@disney.com deborah.felmey@disney.com Paul Teja, VP, Direct Market Sales Sam Sheranko, Acct. Exec. Deborah Felmey, Acct. Exec. Categories: Broadcast/Network/Cable Group TV Cannella Response Television LLC www.drtv.com 848 Liberty Drive Burlington, WI 53105 UNITED STATES Phone: 262-763-4810 Fax: 262-763-2875 Email: ccooper@drtv.com Caitlin Cooper, Business Development Manager Rob Medved, CEO Tony Besasie, President Categories: Agency, Direct Response Consultant, Direct Marketing Consultant, Direct Response Direct Marketing Media Buyers Media Buyers, Long-Form TV Media Buyers, Per Inquiry Cannella Response Television LLC www.drtv.com 6222 Wilshire Blvd., Suite 650 Los Angeles, CA 90048 UNITED STATES Phone: 323-935-4995 Fax: 323-935-4999 Email: ccooper@drtv.com Caitlin Cooper, Business Development Manager Bill Raymond, EVP & Director of West Coast Operations Categories: Agency, Direct Response Consultant, Direct Marketing Consultant, Direct Response Direct Marketing Media Buyers Media Buyers, Long-Form TV Media Buyers, Per Inquiry Listen Up Espanol www.listenupespanol.com 50 Monument Square, Suite 300 Portland, ME 04101 UNITED STATES Phone: 207-774-1425 ext. 213 Fax: 207-774-6586 Email: randall@listenupespanol.com Randall Anderson, SVP of Sales & Marketing Categories: E-Commerce Services Multichannel E-Commerce Solutions Shopping Portals Call Center/Customer Care Call Recording/Call Loggin/QA Telecom Specialists Telemarketing, Automated/IVR Telemarketing, Inbound Telemarketing, Outbound The Logical Step LLC www.thelogicalstep.net 238 Lawrence St. New Haven, CT 06511 UNITED STATES Phone: 203-314-6490 Email: sjedelstein@thelogicalstep. net Steven J. Edelstein, CEO Categories: Consultant, Direct Response Agency, Direct Response Marketer, Direct Response

While young adults get a lot of buzz as being a desirable demographic for marketers, baby boomers are a fairly tech-savvy group that demands the attention of DRTV marketers as well. A recent Perion study found that 80 percent of American baby boomers are moving to tablets, as long as the technology is better than what they already have. When you combine baby boomer tablet stats from Monetate with the rest of the population, we see that: • Tablet traffic has increased 348 percent YoY • Website visits from PCs has decreased by 5 percent, down to 88 percent The basic takeaway for DRTV marketers is that consumers are responding to infomercials and shortforms on PCs, tablets and even smartphones. Laptops and tablets are in their laps as they watch TV, and their phones are constantly in their grips as well. The key lesson is that websites need to be optimized for all size screens. You don’t want to lose sales because your site is too dense for a smartphone or doesn’t look right on a tablet. *Perion, in BizReport (7/2/12) Irv Brechner is executive vice president and creator of Acquirgy’s Customer Acquisition IntelCenter and can be reached at (732) 3211924 or irv@acquirgy.com.

PowerPay Direct www.powerpaydirect.biz 320 Cumberland Ave. Portland, ME 04101 UNITED STATES Phone: 877-877-3737 ext. 1765 Fax: 207-228-6036 Email: dstcyr@powerpay.biz Darren St. Cyr, Relationship Manager Categories: Venture Capital Payment Processing

electronicRETAILER | September 2012

Electronic Retailer - September 2012

Table of Contents for the Digital Edition of Electronic Retailer - September 2012