Electronic Retailer - September 2012 - 26

LETTER FROM THE CHAIRMAN

BY HARRY HILL

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26

Returning to Our Roots
I am honored to address you as the incoming Chairman of the ERA Board of Directors for 2012-2013. Having served on the Board for the last two years, I am really excited to continue the great work. Particularly, I wish to recognize the efforts of the ERA staff and immediate Past Chair Steven Feinberg for the incredible results of the 2011-2012 year. Last year at the D2C show, I met with one of Oak Lawn Marketing’s (OLM) core suppliers, who insisted that TV was dead in the United States and was shifting all of its efforts into branding and driving response through social media. Since the “Lehman Shock” in 2008, I have heard similar stories. Whether exchanging views with other C-level peers on the ERA Board or talking with suppliers, our industry has been searching for the new magic formula to drive response. Purely from a subjective perspective, I think the general concern for our business model and the state of the industry hit bottom in 2011. Since then, while people continue to face challenges, I have heard much greater optimism, and, as an international distributor, I have seen many more successful products and shows in the last year than in the previous four to five years. At the recent Electronic HomeShopping Conference in Europe, I met the same supplier who so emphatically told me that TV was dead. He grabbed me by the arm and told me, “I was so wrong.” He went on to say that his company had innovated new shows and best practices in the last 12 months enabling it to achieve record performances in sales and profits. As a member of the Board for the last several years, I can share with you some other interesting trends. The Great Ideas Summit in February had a record number of participants at 875, and the Government Affairs Fly-In in May drew 21 percent greater attendance than the previous year. The Electronic Home Shopping Conference in Europe also drew a record number of participants at 382, and the number of sponsors and exhibitors will be at an all-time high at the 2012 ERA D2C Convention. These trends coupled with my subjective observations, as well as the objective increased flow of successful products and shows being introduced to our company in Japan, lead me to be very optimistic about the state of our industry. We were beset by the challenges of media fragmentation, declining TV viewership and an exodus to social media. But, we endured and we innovated, and I believe that our industry led by you – our members – is poised to achieve new levels of success. I think it is a very exciting time to be part of this industry, and I look forward to serving you as Chairman of ERA. On the Board, we believe in ERA’s three core benefits that we extend to our members: advocacy, education and networking. Our current ERA Board is committed to continuing to listen to the issues of our membership, to act in a transparent fashion, to share best practices that create greater trust in our industry, to advocate both in Washington and, when possible, around the world for a level playing field. Of course, our industry – like any other – is about competition, but by leveraging the power of cooperative competition and giving each and every one of our members the opportunity to participate, network and learn, I believe the association can truly make a difference to each and every one of our bottom lines. I know everyone here at OLM is indebted to ERA and the industry at large. I urge all of you to participate as well. My experience is you’ll get more than you give. Harry Hill is president and CEO of Oak Lawn Marketing and the Chairman of the ERA Board of Directors.

On the Board, we believe in ERA’s three core benefits that we extend to our members: advocacy, education and networking.

electronicRETAILER | September 2012



Electronic Retailer - September 2012

Table of Contents for the Digital Edition of Electronic Retailer - September 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Letter from the Chairman
From the Executive’s Desk
All Aboard the D2C Train
Delivering Happiness
What Retailers Really Want
The Customer is Always Right
nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Guest Viewpoint
DRTV
Payment Processing
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - September 2012 - cover1
Electronic Retailer - September 2012 - cover2
Electronic Retailer - September 2012 - 3
Electronic Retailer - September 2012 - 4
Electronic Retailer - September 2012 - 5
Electronic Retailer - September 2012 - 6
Electronic Retailer - September 2012 - Calendar of Events
Electronic Retailer - September 2012 - Your Association, Your Bottom Line
Electronic Retailer - September 2012 - 9
Electronic Retailer - September 2012 - Industry Reports
Electronic Retailer - September 2012 - 11
Electronic Retailer - September 2012 - 12
Electronic Retailer - September 2012 - 13
Electronic Retailer - September 2012 - 14
Electronic Retailer - September 2012 - 15
Electronic Retailer - September 2012 - 16
Electronic Retailer - September 2012 - 17
Electronic Retailer - September 2012 - 18
Electronic Retailer - September 2012 - FTC Forum
Electronic Retailer - September 2012 - eMarketer Research
Electronic Retailer - September 2012 - 21
Electronic Retailer - September 2012 - IMS Retail Rankings
Electronic Retailer - September 2012 - 23
Electronic Retailer - September 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - September 2012 - 25
Electronic Retailer - September 2012 - Letter from the Chairman
Electronic Retailer - September 2012 - 27
Electronic Retailer - September 2012 - 28
Electronic Retailer - September 2012 - From the Executive’s Desk
Electronic Retailer - September 2012 - All Aboard the D2C Train
Electronic Retailer - September 2012 - 31
Electronic Retailer - September 2012 - 32
Electronic Retailer - September 2012 - 33
Electronic Retailer - September 2012 - 34
Electronic Retailer - September 2012 - 35
Electronic Retailer - September 2012 - Delivering Happiness
Electronic Retailer - September 2012 - 37
Electronic Retailer - September 2012 - 38
Electronic Retailer - September 2012 - 39
Electronic Retailer - September 2012 - 40
Electronic Retailer - September 2012 - 41
Electronic Retailer - September 2012 - What Retailers Really Want
Electronic Retailer - September 2012 - 43
Electronic Retailer - September 2012 - 44
Electronic Retailer - September 2012 - 45
Electronic Retailer - September 2012 - 46
Electronic Retailer - September 2012 - 47
Electronic Retailer - September 2012 - The Customer is Always Right
Electronic Retailer - September 2012 - 49
Electronic Retailer - September 2012 - 50
Electronic Retailer - September 2012 - 51
Electronic Retailer - September 2012 - 52
Electronic Retailer - September 2012 - nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Electronic Retailer - September 2012 - 54
Electronic Retailer - September 2012 - 55
Electronic Retailer - September 2012 - 56
Electronic Retailer - September 2012 - Guest Viewpoint
Electronic Retailer - September 2012 - 58
Electronic Retailer - September 2012 - 59
Electronic Retailer - September 2012 - 60
Electronic Retailer - September 2012 - DRTV
Electronic Retailer - September 2012 - Payment Processing
Electronic Retailer - September 2012 - 63
Electronic Retailer - September 2012 - Legal
Electronic Retailer - September 2012 - 65
Electronic Retailer - September 2012 - Advertiser Spotlight
Electronic Retailer - September 2012 - Advertiser Index
Electronic Retailer - September 2012 - Classifieds
Electronic Retailer - September 2012 - 69
Electronic Retailer - September 2012 - Rick Petry
Electronic Retailer - September 2012 - cover3
Electronic Retailer - September 2012 - cover4
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