Electronic Retailer - September 2012 - 30

All Aboard the

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BY SARAH SAIN

Nearly 4,000 decision-makers in the direct-to-consumers industry will gather in Las Vegas this month for the 2012 ERA D2C Convention. Don’t miss your chance to be among them.
More networking and educational opportunities than ever await the nearly 4,000 members of the direct response industry who will gather September 11-13 in Las Vegas for the Electronic Retailing Association’s 2012 D2C Convention. Returning once again to the Wynn Las Vegas, the 2012 ERA D2C Convention is the biggest and best show in the industry. for attendees to come before the Show Floor opens to conduct meetings and transact business deals in a comfortable, open and relaxed environment, as well as the New Product Showcase, where the industry’s hottest new products will be displayed. Other must-attend events at the 2012 ERA D2C Convention include free networking breakfasts and lunches on the Show Floor, a new education program

Highlights of the event include the Meet & Greet Lounge, an ideal place

2012 ERA D2C Education Sessions

Tuesday, September 11
An All Access Pass is required to attend these sessions. (Note: Speakers are subject to change.) Special Session: Direct Response 101 8:30 a.m.-10:00 a.m. Moderator: Marcia Waldorf, Waldorf Crawford LLC; Speakers: Hal Altman, Motivational Fulfillment & Logistics Services; Ed Crain, Kingstar; Marty M. Fahncke, FawnKey & Associates; Natalie Hale, Media Partners Worldwide; Doug Kline, West Direct, LLC; Ty Morse, Songwhale, LLC Beauty and the DRTV Beast 10:00 a.m.-11:00 a.m. Moderator: Gene Silverman, Hawthorne Direct; Speakers: Steven Aquavia, Bosley; Jeff Campbell, Intelligent Beauty, LLC; Carey Grange, TEMPTU; Marina J. Randolph, Murad, Inc.; Elliott Segal, Guthy-Renker

Champagne Tastes, Beer Budget? Secrets to Cutting Costs without Cutting Corners 10:00 a.m.-11:00 a.m. Moderator: Karla Crawford Kerr, Hawthorne Direct; Speakers: Collette Liantonio, Concepts TV; Stacy Durand, Media Design Group; Kim Frieders, Ignite Media Solutions Driving Change in Electronic Retailing: Enforcement, Self-Regulation and Legislation 10:30 a.m.-11:30 a.m. Moderator: Julie Coons, ERA; Speakers: Daniel Kaufman, Federal Trade Commission, Bureau of Consumer Protection; Jeffrey Knowles, Venable, LLP; C. Lee Peeler, Council of Better Business Bureau (CBBB) Customer Service: Key Ingredients of Lifetime Value ROI 11:15 a.m.-12:15 p.m. Moderator: Fern Lee, THOR Associates Speakers: Clay Friedman, Manatt Phelps & Phillips, LLP; Jason Levesque, Argo Marketing Group; Dan Williams, The DuMont Project Video Assets: Pots of Gold 11:15 a.m.-11:45 a.m. Speaker: Bruce Somers, Sincbox Media, Inc.

The New Wave of Direct Response Marketing 11:45 a.m.-12:15 p.m. Speakers: Brent Hazel, LifeLock; Dorean Kass, TARGUSinfo The Mobile Roadmap to Drive DR Sales 11:45 a.m.-12:45 p.m. Moderator: Lindsey Carnett, Marketing Maven Public Relations, Inc.; Speakers: Carrie Chitsey, 3Seventy; Joe Custer, Young America; Linda Goldstein, Manatt Phelps & Phillips, LLP Riding the Social Media Roller Coaster 1:30 p.m.-2:30 p.m. Speakers: Greg Sater, Venable LLP; Speakers: Corrie Murphy, Guthy-Renker, LLC; Johann Verheem, JH Direct, LLC; Glenn Whiting, AGAIN Interactive 50 Shades of Grey: Advertising Isn’t Black & White 1:45 p.m.-2:45 p.m. Moderator: Blaine Rominger, ION Media Networks; Speakers: Babak Azad, Beachbody, LLC; Dave Scudder, American Telecast Products; Marilyn Davis, Cmedia & R2C Group

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Electronic Retailer - September 2012

Table of Contents for the Digital Edition of Electronic Retailer - September 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Letter from the Chairman
From the Executive’s Desk
All Aboard the D2C Train
Delivering Happiness
What Retailers Really Want
The Customer is Always Right
nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Guest Viewpoint
DRTV
Payment Processing
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - September 2012 - cover1
Electronic Retailer - September 2012 - cover2
Electronic Retailer - September 2012 - 3
Electronic Retailer - September 2012 - 4
Electronic Retailer - September 2012 - 5
Electronic Retailer - September 2012 - 6
Electronic Retailer - September 2012 - Calendar of Events
Electronic Retailer - September 2012 - Your Association, Your Bottom Line
Electronic Retailer - September 2012 - 9
Electronic Retailer - September 2012 - Industry Reports
Electronic Retailer - September 2012 - 11
Electronic Retailer - September 2012 - 12
Electronic Retailer - September 2012 - 13
Electronic Retailer - September 2012 - 14
Electronic Retailer - September 2012 - 15
Electronic Retailer - September 2012 - 16
Electronic Retailer - September 2012 - 17
Electronic Retailer - September 2012 - 18
Electronic Retailer - September 2012 - FTC Forum
Electronic Retailer - September 2012 - eMarketer Research
Electronic Retailer - September 2012 - 21
Electronic Retailer - September 2012 - IMS Retail Rankings
Electronic Retailer - September 2012 - 23
Electronic Retailer - September 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - September 2012 - 25
Electronic Retailer - September 2012 - Letter from the Chairman
Electronic Retailer - September 2012 - 27
Electronic Retailer - September 2012 - 28
Electronic Retailer - September 2012 - From the Executive’s Desk
Electronic Retailer - September 2012 - All Aboard the D2C Train
Electronic Retailer - September 2012 - 31
Electronic Retailer - September 2012 - 32
Electronic Retailer - September 2012 - 33
Electronic Retailer - September 2012 - 34
Electronic Retailer - September 2012 - 35
Electronic Retailer - September 2012 - Delivering Happiness
Electronic Retailer - September 2012 - 37
Electronic Retailer - September 2012 - 38
Electronic Retailer - September 2012 - 39
Electronic Retailer - September 2012 - 40
Electronic Retailer - September 2012 - 41
Electronic Retailer - September 2012 - What Retailers Really Want
Electronic Retailer - September 2012 - 43
Electronic Retailer - September 2012 - 44
Electronic Retailer - September 2012 - 45
Electronic Retailer - September 2012 - 46
Electronic Retailer - September 2012 - 47
Electronic Retailer - September 2012 - The Customer is Always Right
Electronic Retailer - September 2012 - 49
Electronic Retailer - September 2012 - 50
Electronic Retailer - September 2012 - 51
Electronic Retailer - September 2012 - 52
Electronic Retailer - September 2012 - nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Electronic Retailer - September 2012 - 54
Electronic Retailer - September 2012 - 55
Electronic Retailer - September 2012 - 56
Electronic Retailer - September 2012 - Guest Viewpoint
Electronic Retailer - September 2012 - 58
Electronic Retailer - September 2012 - 59
Electronic Retailer - September 2012 - 60
Electronic Retailer - September 2012 - DRTV
Electronic Retailer - September 2012 - Payment Processing
Electronic Retailer - September 2012 - 63
Electronic Retailer - September 2012 - Legal
Electronic Retailer - September 2012 - 65
Electronic Retailer - September 2012 - Advertiser Spotlight
Electronic Retailer - September 2012 - Advertiser Index
Electronic Retailer - September 2012 - Classifieds
Electronic Retailer - September 2012 - 69
Electronic Retailer - September 2012 - Rick Petry
Electronic Retailer - September 2012 - cover3
Electronic Retailer - September 2012 - cover4
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