Electronic Retailer - September 2012 - 31

D2C Train
with three session formats designed to accommodate your busy show schedule, and receptions and parties to lead you into the night. “The 2012 ERA D2C Convention is a full-service conference that helps attendees maximize their time over the three-day period — whether to initiate business transactions or enhance their industry knowledge,” says ERA President and CEO Julie Coons.

Education Day
This year’s education platform offers advice and expertise from a number of industry leaders on navigating an increasingly complex market. The conference’s Education Day will

take place on Tuesday, September 11. The full program, which runs 8:30 a.m. to 5:00 p.m., will feature one-hour discussions along with two 30-minute lightning sessions and will cover a broad range of direct-to-consumer marketing topics. T he e duc at ion w i l l c ont i nue September 12 and 13 in the Learning

Lounge located directly on the Show Floor, where ERA will present 15-minute and 30-minute sessions designed to fit into your busy schedule. “The Learning Lounge is the ideal venue for our busy attendees,” notes Coons. “Not only can they receive valuable educational content in a short amount of time, but they also can access these show-floor sessions quite easily.” Building a long-lasting, enduring brand is something that many direct-toconsumer marketers strive for in their business. But what exactly is the key to making your brand resonate with customers? If you’re Zappos.com, it’s about delivering happiness to not only your customers, but to your employees as well. Zappos.com Speaker of the House Jamie Naughton will address this very topic during the Keynote Presentation, titled “Deliver Happiness: Building a Brand that Matters,” on September 11 from 5 p.m. to 6 p.m.

New Rules, New Technology for a New Generation 1:45 p.m.-2:45 p.m. Moderator: Ben Mendelson, Interactive Television Alliance; Speakers: Lisa Ferris, Get*This Corp.; Scott Holmes, United Feature; Berj Kazanjian, MTV Ad Sales Hispanic DRTV 101 2:45 p.m.-3:45 p.m. Moderator: Mari Escamilla, Marketing Maven Public Relations, Inc.; Speakers: Tony Ricciardi, Listen Up Español; Marcelino Miyares, Mercury en español; Vicky Sroloff, Modern Media (InStyler) Digital Best Practices: Optimize TV Spending – Grow Revenue 3:00 p.m.-4:00 p.m. Moderator: Jeff Meltzer, Meltzer Media Productions; Speakers: Dawn DuMontPerdew, The DuMont Project; Maria Eden, Mercury Media; Oded Noy, TargetClose, LLC Creative Convergence: Branded Entertainment and Second Screen Opportunities 3:00 p.m.-4:00 p.m. Moderator: Patrick Raymond, Raymond Entertainment Direct; Speakers: Blair Taylor, Commercial Talent Agency; Susan Agostinelli, TV Dinner; Cindi Anderson, Anderson Creative

Doing DR Radio the RIGHT Way! 4:00 p.m.-5:00 p.m. Moderator: Dave Newmark, Bid4Spots; Speakers: Doug Frankel, Broadcast Communications Media, Inc.; Charlie Fusco, Synergixx, LLC; Buck Robinson, Robinson Radio Inc. Keynote Presentation: Deliver Happiness: Building a Brand That Matters 5:00 p.m.-6:00 p.m. Speaker: Jamie Naughton, Zappos.com

The Web Can Make or Break Your DRTV Campaign 1:00 p.m.-1:30 p.m. Speaker: Kenneth Osborn, Liquid Focus Social Media + Multimedia = Effective Multichannel Marketing! 1:30 p.m.-2:00 p.m. Speaker: Michael Terpin, SocialRadius

Thursday, September 13
Attributing Online and Cash Sales to Specific Media Buys 10:00 a.m.-10:15 a.m. Speaker: Scott Paternoster, Chief Media Rick Petry: Direct Marketing Insights Gleaned from 100 Columns 10:15 a.m.-10:30 a.m. Speaker: Rick Petry, Rick Petry, Creative Writer LLC Back-end Bloopers – Avoid the Top 10 10:30 a.m.-11:00 a.m. Speakers: Ayal Latz, a2b Fulfillment, Inc.; Tony Sziklai, Moulton Logistics Management The Future of DRTV is T-Commerce 11:00 a.m.-11:30 a.m. Speaker: Rey Pasinli, Total Apps, Inc.

Wednesday, September 12
How Apple Creates the Total Package 10:00 a.m.-10:15 a.m. Speaker: Steven Feinberg, SF Global Sourcing The Solution to Missing Media Attrition 10:15 a.m.-10:30 a.m. Speaker: Peter Koeppel, Koeppel Direct What DR Takes for Granted, and E-Commerce Would Kill for 10:30 a.m.-10:45 a.m. Speaker: Michaella Harkey, OrderMotion, Inc. Reviving DRTV Glory Days: Look to Hispanics 10:45 a.m.-11:00 a.m. Speaker: Tom Sheppard, Listen Up Español

September 2012 | electronicRETAILER

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Electronic Retailer - September 2012

Table of Contents for the Digital Edition of Electronic Retailer - September 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Letter from the Chairman
From the Executive’s Desk
All Aboard the D2C Train
Delivering Happiness
What Retailers Really Want
The Customer is Always Right
nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Guest Viewpoint
DRTV
Payment Processing
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - September 2012 - cover1
Electronic Retailer - September 2012 - cover2
Electronic Retailer - September 2012 - 3
Electronic Retailer - September 2012 - 4
Electronic Retailer - September 2012 - 5
Electronic Retailer - September 2012 - 6
Electronic Retailer - September 2012 - Calendar of Events
Electronic Retailer - September 2012 - Your Association, Your Bottom Line
Electronic Retailer - September 2012 - 9
Electronic Retailer - September 2012 - Industry Reports
Electronic Retailer - September 2012 - 11
Electronic Retailer - September 2012 - 12
Electronic Retailer - September 2012 - 13
Electronic Retailer - September 2012 - 14
Electronic Retailer - September 2012 - 15
Electronic Retailer - September 2012 - 16
Electronic Retailer - September 2012 - 17
Electronic Retailer - September 2012 - 18
Electronic Retailer - September 2012 - FTC Forum
Electronic Retailer - September 2012 - eMarketer Research
Electronic Retailer - September 2012 - 21
Electronic Retailer - September 2012 - IMS Retail Rankings
Electronic Retailer - September 2012 - 23
Electronic Retailer - September 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - September 2012 - 25
Electronic Retailer - September 2012 - Letter from the Chairman
Electronic Retailer - September 2012 - 27
Electronic Retailer - September 2012 - 28
Electronic Retailer - September 2012 - From the Executive’s Desk
Electronic Retailer - September 2012 - All Aboard the D2C Train
Electronic Retailer - September 2012 - 31
Electronic Retailer - September 2012 - 32
Electronic Retailer - September 2012 - 33
Electronic Retailer - September 2012 - 34
Electronic Retailer - September 2012 - 35
Electronic Retailer - September 2012 - Delivering Happiness
Electronic Retailer - September 2012 - 37
Electronic Retailer - September 2012 - 38
Electronic Retailer - September 2012 - 39
Electronic Retailer - September 2012 - 40
Electronic Retailer - September 2012 - 41
Electronic Retailer - September 2012 - What Retailers Really Want
Electronic Retailer - September 2012 - 43
Electronic Retailer - September 2012 - 44
Electronic Retailer - September 2012 - 45
Electronic Retailer - September 2012 - 46
Electronic Retailer - September 2012 - 47
Electronic Retailer - September 2012 - The Customer is Always Right
Electronic Retailer - September 2012 - 49
Electronic Retailer - September 2012 - 50
Electronic Retailer - September 2012 - 51
Electronic Retailer - September 2012 - 52
Electronic Retailer - September 2012 - nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Electronic Retailer - September 2012 - 54
Electronic Retailer - September 2012 - 55
Electronic Retailer - September 2012 - 56
Electronic Retailer - September 2012 - Guest Viewpoint
Electronic Retailer - September 2012 - 58
Electronic Retailer - September 2012 - 59
Electronic Retailer - September 2012 - 60
Electronic Retailer - September 2012 - DRTV
Electronic Retailer - September 2012 - Payment Processing
Electronic Retailer - September 2012 - 63
Electronic Retailer - September 2012 - Legal
Electronic Retailer - September 2012 - 65
Electronic Retailer - September 2012 - Advertiser Spotlight
Electronic Retailer - September 2012 - Advertiser Index
Electronic Retailer - September 2012 - Classifieds
Electronic Retailer - September 2012 - 69
Electronic Retailer - September 2012 - Rick Petry
Electronic Retailer - September 2012 - cover3
Electronic Retailer - September 2012 - cover4
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