Electronic Retailer - October 2011 - 10

INDUSTRY REPORTS
marketers that will match, deliver, track and measure ad campaigns. The session was followed by “Creating Customer Bliss from E-Commerce, M-Commerce and Loyalty Efforts,” which focused on how electronic marketers can use mobile solutions to drive profitability and engage with customers. Finally, “New Social Media Marketing Opportunities for 2012” finished out Track 3. The session touched on the newest platforms for social media expansion and how marketers can use those sites to grow their campaigns. “Using Recurring Payments to Reduce Customer Acquisition Costs and Increase Lifetime Value” began the Operations and Profitability track. The audience learned about automatic account updating technology that can ensure customer satisfaction and reduce the cost of doing business. The track continued with “Continuity Stick Rate: The 800-Pound ‘Klingon’ in the Room,” which delivered best practices on how to implement benchmarks, upsells, cross-sells and continuity programs, as well as “Transforming Your Leadership,” at which attendees were made to understand what makes a strong and effective leader. Rounding out Track 3 was “Patents? Trademarks? Copyrights? Why Bother!” about intellectual property issues and the misconceptions that cloud such an important topic. The education continued Wednesday and Thursday on the Show Floor with the introduction of the D2C Learning Lounge, which was offered for the first time ever at D2C. Attendance overflowed at many of these crowded 15-minute sessions, which offered quick and concise educational presentations on a variety of topics.

Jon Congdon of Beachbody, Robert Roche of Acorn International and Carey Grange of TEMPTU, Inc.

Special Events
On Tuesday evening, cloudy weather couldn’t stop the party at the Opening Reception. The event was moved from the pool area to the Encore Ballroom because of the threat of rain, but the change of venue didn’t stop attendees from enjoying cocktails, hors d’oeuvres and music provided again this year by the As Seen on TV Band.

Among the show’s many high points was the Premier General Session: The Future of Television. Julie Coons moderated the panel, and speakers John Barnes of Mercury Media, Kevin Svenningsen of Nielsen, Mike Fitzsimmons of Delivery Agent and Aaron McNally of Google discussed the technology that is changing the way advertisers and viewers approach TV. Each of the panelists agreed that technological advancements such as smartphones, iPads, social networking and DVR will complement TV in the future, but not replace it. “The remote control as we know it today will disappear,” Barnes said. “Your phone or tablet will be next to your TV or in your lap and will communicate with your TV… And things are really going to explode once they really begin talking to each other.” Another favorite event at D2C returned to the Show Floor – the InventHelpINPEX Pitch By the Pros. The top five infomercial products from the InventHelpINPEX New Products Showcase went head-to-head pitching their ideas to an audience of D2C members.

Denira Borrero of Omni Direct laughs with Tim Pearson, right, of Time Life/ Direct Holdings, Inc.
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electronicRETAILER | October 2011

3/21/11 3:21:20 PM

Electronic Retailer - October 2011

Table of Contents for the Digital Edition of Electronic Retailer - October 2011